By understanding different customer groups, merchants can provide more relevant content, products, and offers. 

Tailored communications and offers make customers feel valued, leading to higher conversion rates. And by targeting specific segments, merchants can allocate their marketing budget more effectively. 

Dive into the world of advanced customer segmentation and personalization with our expert panelists as we share strategies that will help you tailor your marketing efforts, product recommendations, and overall CX to specific groups of customers, leading to increased engagement, loyalty, and sales.