Merchants spend heavily on peak season marketing strategies to lure customers in: They run deals, influencer campaigns, Instagram ads, and other expensive customer acquisition plays. But dollars spent on attracting people to your site go to waste if you can’t provide a shopping experience that converts browsers into buyers.
Your best bet for driving online sales is to optimize your website and customer support experience for conversion and retention. This means clarifying policies, answering customer questions more efficiently, and smoothing out your checkout flow.
In this talk, Caela Castillo from Jaxxon will explore some essential customer experiences to help you strategically maximize your peak season sales.