April 17, 2023

Lavender Nguyen
Ecommerce Growth
What is Gross Merchandise Value (GMV) and How to Increase It?
Gross Merchandise Value (GMV) is a useful metric to monitor when running an ecommerce site. Traditionally, it’s one of the first numbers online merchants try to improve sales. It sounds simple enough: If you increase GMV, you’ll make more money, right? Not so fast.