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August 8, 2023
Jordan Miller, Senior Editor at Gorgias
Black Friday—Cyber Monday (BFCM)

18 Proven Black Friday Marketing Ideas and Strategies

Explore ecommerce Black Friday marketing ideas and strategies to boost sales and engagement — from exclusive deals to influencer collaborations.

August 3, 2023
Ryan Baum, Content Lead at Gorgias
Customer Service Measurement

What Is Ecommerce Retention Rate? (And How To Improve It)

The average ecommerce retention rate is 31%. Learn how to calculate your customer retention rate and find out how to improve this metric here.

June 16, 2023
Catherine Lambert
Ecommerce Growth

Increase Your Ecommerce CRO with A/B Testing & Optimization

Learn how to hypothesize, A/B test, and iterate with ecommerce CRO to improve your ecommerce store’s conversion rate and lift revenue.

June 15, 2023
Ryan Baum, Content Lead at Gorgias
Social Media

Using Social Commerce to Drive Growth & Revenue for Your Business

This guide covers everything you need to know about navigating social commerce, how it works, its benefits, and tips for creating an effective strategy.

June 15, 2023
Michelle Newblom
Ecommerce Growth

Shopify SEO Guide: Optimize Your Store for Organic Traffic

If you want potential customers to find your Shopify store, you'll need a strong SEO strategy that'll boost your website's search rankings and visibility.

June 15, 2023
Julien Marcialis
Ecommerce Growth

20 Essential Ecommerce KPIs for Growing Your Business

By providing insights for how your store is performing, ecommerce KPIs can serve as a roadmap to guide your strategy and help you meet your goals.

June 13, 2023
Jordan Miller, Senior Editor at Gorgias
Ecommerce Growth

How to Optimize Your Ecommerce Strategy For Conversion & Retention

A successful ecommerce strategy is focused on providing customer experiences that boost conversion and retention. Learn more here.

June 6, 2023
Alexa Collins, Editor at Gorgias
Ecommerce Growth

How To Use Social Media To Grow Your Ecommerce Business

Our guide on how ecommerce brands can use social media to develop a following, directly influence sales, and improve the customer experience.

June 6, 2023
Jordan Miller, Senior Editor at Gorgias
Ecommerce Growth

How to Leverage an Email Signature Marketing Campaign for CX

Learn how email signature marketing can help boost brand awareness and can lead more traffic to your website.

June 1, 2023
Frederik Nielsen
Ecommerce Growth

Find the Next Profitable Niche for Your Ecommerce Store

Choosing a winning niche will help you easily enter the market and get the first sales. Read this post to learn how to pick the most profitable niche.