Gross Merchandise Value (GMV) is a useful metric to monitor when running an ecommerce site. Traditionally, it’s one of the first numbers online merchants try to improve sales. It sounds simple enough: If you increase GMV, you’ll make more money, right? Not so fast.
You’ve read the guides, you’ve updated your website and you’ve made yourself available to your customers 24/7. So why haven’t you made your first sale yet? Here’s what you might be doing wrong (and how you can make it right).
Crafting informative content is one of the best ways to convert a consumer into a customer. However, cultivating a relationship with readers who will come back for information time and time again is a far more challenging task.