When it comes to customer acquisition and retention for small businesses, e-mail marketing has gradually morphed from a luxury to a necessity. Meet Sonia, Growth Operations team member at Gorgias. She implemented the Event-Based Marketing Strategy at Gorgias
The Covid-19 pandemic has dramatically accelerated the move from offline to online in retail. This got us busier than ever supporting our merchants, new and old, to ensure we help them work towards providing exceptional customer service.