Ebook

AI in Action: 10 Proven Strategies from Ecommerce Leaders

Access the ebook and on-demand webinar replays where leaders featured in the ebook break down their most actionable strategies.

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“This is for the forward-thinking leaders who, like me, know that embracing AI isn’t just an option — it’s the future of customer experience.”

Katia Komar

Sr. Manager of Ecommerce and Customer Service Operations, UK

“AI in the world of customer experience can be daunting. But, it can also be transformative when you let it help you.”

Anne Dyer

Sr. Manager, CX & Loyalty Marketing

“Get ready to rethink automation, challenge the old ways, and see how AI takes CX to the next level by freeing up your team and creating seamless customer interactions.”

Katherine Goodman

Director of Retention Marketing & Customer Experience

“If you’re wondering how to make AI an asset (not a threat) to your CX team, you’re in the right place.”

Alex Naoumidis

Head of Operations & CX

“This guide is designed to challenge traditional thinking and offer practical, straightforward strategies to help your CX team thrive alongside AI.”

Sarah Azzaoui

VP of Customer Experience

“From one DTC aficionado to another, I hope you find AI’s impact on ecommerce as exciting and thought-provoking as I do.”

Erica Gray

Director, Ecommerce

“AI in customer support? I’ll admit—I wasn’t convinced at first. But with the right guidance and a little personality, AI became Wildride’s secret weapon.”

Amber van den Berg

Head of Customer Experience

“When used right, AI removes friction, personalizes experiences, and frees teams to focus on what truly matters: creating meaningful connections.”

Molly Wallace Kerrigan

VP Marketing

“At SuitShop, we adopted AI for customer service without losing that special human touch. I’m excited to share how you can do it too!”

Katy Eriks

Director of Customer Experience

“Anything new can feel intimidating, especially when the tool is new to all of us. I hope this resource makes AI a little less intimidating.”

Celia Duncan

Customer Experience Manager

What's Inside?

Onboarding and testing AI Agents

AI Agents need to be treated like any other new team member. Follow Needed, OLIPOP, and bareMineral’s step-by-step frameworks for onboarding, testing, and expanding AI tools.

Building trust with AI

Both customers and agents have doubts about AI. Get tips from CX leaders at Clove and July's CX leaders on establishing credibility while rolling out AI agents.

Personalized support with AI

Despite the notion that AI is robotic, top brands see it tailoring each customer conversation. Wildride Carrier and Suit Shop share their experiences on humanizing AI and when to hand over topics to agents.

More than support—AI drives sales

AI is more than a support tool—it drives personalized sales. Love Wellness, Shinesty, and Cornbread Hemp share tips on building AI-powered campaigns, use cases, and implementation.

AI predictions

Learn what each ecommerce leader thinks the future of AI in ecommerce holds—from multi-step actions to complimentary product replacements.

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