Your referral works for an Ecommerce store that uses Shopify, Magento 2 or BigCommerce as their Ecommerce platform.
Your referral is ideally the customer support manager at their company. Though, feel free to refer anyone: business owner, founder, support agent, Ecommerce manager etc.
Your referral is not a tiny store! Their ticket volume and social media usage justify the need of a helpdesk (30+ support requests/day).
You need to refer a friend outside of your own company. Referring a friend is different from inviting a new user to an existing Gorgias account