The best help desk for Ecommerce
Gorgias vs Freshdesk: Pick the Tool that Streamlines Ecommerce Customer Support
Choose Gorgias to stop tab-shuffling and copy-pasting. Gorgias brings all your channels, customer info, and order management into one efficient view — saving you time and delighting your customers.

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Become 30% more efficient
Gorgias templates (called Macros) include more than twice as many Shopify variables than Freshdesk. That means you can skip copy-pasting, personalize responses, and resolve tickets much faster.
Plus, you can set up Gorgias Macros to trigger actions in Shopify, BigCommerce, Magento, and other ecommerce tools like Recharge.
Ecommerce agents resolve tickets 30% faster on Gorgias than other helpdesks, according to a 2022 study from a customer support agency.
Gorgias is the best support platform for businesses running on Shopify. The deep Shopify integrations are an invaluable part of our support process and save us countless hours a month.

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Get an answer from Gorgias in minutes, 24/7
Users say Freshdesk customer service is slow and unreliable: “They do not respond and most of the time are not available on Live Chat. Sometimes they do not respond for several days if a ticket is submitted and even our Account Manager has poor follow through.”
Gorgias’s customer service team works around the clock to respond in under 9 minutes (for chat) and 12 hours (for email). Most pricing plans even get dedicated Onboarding and Success Managers. And with our ecommerce customer service focus, the Gorgias team has seen (and solved) your biggest problems with hundreds of other brands.
The support team is phenomenal. Any question you have, any issue that needs addressing, they get on it and give you a resolution as quickly as possible. And every person I have dealt with from demos of the product to training and support has been amazing to work with.

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Deeper plug-ins to ecommerce apps (so you don’t need 10 tabs open)
Gorgias integrates with over 100 of the most used apps for online stores — including apps that Freshdesk doesn’t connect to — like Yotpo, Judge.me, Linnworks, ShipBob, Postscript, and Recharge.
Gorgias prioritizes deep API integrations that power up your helpdesk software with detailed customer information and easy, instant changes across apps.
Given the different channels we use, our laptops would have 10 different tabs open. It was difficult to get a cohesive view of the customer. But with Gorgias + Recharge, we see all information in one window and have better visibility into the customer to manage their subscription, saving us a ton of time.

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Gorgias is customer service software exclusively for ecommerce brands; so other industries should not use it.
The product is built around Shopify and the needs of ecommerce merchants. Every feature on our product roadmap helps online stores answer customer queries quickly, build better relationships with customers, and drive more sales.
Freshdesk’s basic ticket management features are solid, but the depth of functionality for ecommerce stores is lacking compared to Gorgias. This is because Freshdesk prioritizes other industries, like SaaS.
For example, Freshdesk lets you cancel and refund orders, but you can’t create orders, generated discount codes, or link to your Shopify products from within Freshdesk.

How Gorgias helps you boost revenue from customer experience
No more switching tabs — find all the customer information you need in one window. Offer personalized support much faster thanks to:
- Customer info centralized from all your ecommerce apps to give personalized answers, fast
- Templates that auto-fill customer information and automatically update their orders
- Automatic ticket tagging, assigning, and prioritizing (so you can focus on delighting customers)
Gorgias helps us satisfy our customers. It has become like a storefront for us. It's where we centralize all customer conversation, greet our customers, answer their questions, fix problems, and get insights to inform our future. We would recommend Gorgias to other ecommerce businesses, as it makes your life easier, and it's an absolute breeze to set up!
Merchants who take full advantage of Gorgias’ Automation Add-on and ticket routing deflect up 30% of tickets, saving time for sensitive, complex, and high-impact questions, thanks to:
- Automated FAQs and workflows
- Self-service order tracking in your chat widget
- Customizable autoresponders (that can also trigger order actions through the Shopify integrations
Plus, you avoid subjecting customers to frustrating AI chatbots that can barely imitate humans.
Automating low-stakes, high-volume tickets lets my team focus on meaningful, personalized conversations and boosted our CSAT to 4.77
Gorgias can automatically identify, tag, and assign tickets based on a number of factors:
- Past orders: Prioritize customers who you know are big spenders at your store
- Channel: Respond to shoppers actively awaiting a response on live chat or SMS
- Pre-sales questions: Flag tickets from customers considering a purchase
- Escalations: Help angry customers they post negative reviews or social media posts
Being able to filter and sort tickets in Gorgias to highlight urgent requests, or segment VIP customers with high lifetime value, is really important to us. It enables our customer service agents to quickly identify who to help first.
Chat campaigns help you reach out to customers based on their browsing behavior:
- Ask if they need help
- Highlight new product or promotions
- Provide the information and incentives they need to click “Place order”
This is also a good way to automatically engage VIP customers and encourage repeat purchases.
Customer service shouldn't just be reactive, putting out fires. We want to be proactive. And that’s what Gorgias helps you do. You go talk to customers, make sure they're having a great experience. You don't use it just to solve problems, but to create new relationships and sales.
Get detailed analytics about the revenue your team earns for your Shopify store and the types of support (and automated interactions) that lead to sales.
These insights help support teams make a strong impact on the company’s bottom line and prove your ROI to company leaders.
Customer support teams using Gorgias generated over $1 billion in 2021.
In Gorgias, you can see what kind of ticket actually generated each piece of revenue. You can see what conversation you had with the customer that made them want to purchase.
Gorgias vs Freshdesk pricing: Seats vs tickets
Gorgias pricing is based on tickets, not users: We don’t charge per seat, so your whole team can obsess over CX.
Freshdesk’s pricing model makes you pay per user seat, siloing and limiting growth of your CX team.
We made this decision based on feedback from ecommerce business owners who want to:
- Invite Marketing, Product, and Website teams to get insights and feedback directly from customers to improve the product and CX
- Add new agents (and outsourced agents) at no extra charge, during busy seasons and periods of growth
- Tag technical support or other non-CX team members directly in Gorgias instead of chasing them down on another tool and copy/pasting their answer
What you’ll lose with Freshdesk’s free tier
Freshdesk’s free tier is no doubt an appealing choice for smaller merchants evaluating helpdesks. However, there are drawbacks to the free model.
For example, while you can manage conversations on email and social media (except for Instagram without a third-part app), you can’t pull tickets from Instagram or WhatsApp, and you’ll have limited automations.
For just $10/month with Gorgias, your team gets access to omnichannel support and automations to speed up your support.
You can connect all your channels, process order updates, auto-tag tickets, pull powerful reports, connect all the apps in your tech stack, and so much more.
Frequently asked questions
Gorgias. Gorgias is the customer service platform built for ecommerce, helping merchants grow from happy customers.
Gorgias’s deep integration with Shopify and other ecommerce platforms, plus its ecommerce-specific automation and self-service make it a superior choice for ecommerce.
Freshdesk’s major advantage over Zendesk is its free plan and ease of use. As one Freshdesk review states, “[Freshdesk is] pretty simple to use. Almost instinctively understandable interface (but only when it comes to agents work, because admin section is a mess, unfortunately).”
By contrast, here’s what one user said about Zendesk’s interface: “The UX is clunky, basically requiring you to spend hours going through their Academy to learn how to use it.”
For ecommerce, Freshdesk’s biggest competitor is Gorgias due to its deeper integration with Shopify and other ecommerce tools, and its larger list of ecommerce-specific automation.
For other industries, Freshdesk’s biggest competitor is Zendesk due to its longer list of features, integrations, and automations. However, Zendesk can’t compare to Gorgias when it comes to ecommerce.
Freshdesk’s other competitors include Help Scout, Shopify Inbox, and other.
See a full list of Freshdesk competitors here.
Yes, you can receive and reply to WhatsApp messages within Gorgias. You can use all your favorite Macros (templates), Rules (automation), and integrations in WhatsApp, just like any other channel.
Gorgias is continually expanding on its WhatsApp integration to offer even more features, like business-initiated conversations.
Yes, Gorgias supports custom fields with a feature called Ticket Fields You can create custom fields unique to your business to track and report on support tickets related to certain products, query types, promotions, and more. You can activate Ticket Fields in Settings.
For more updates, keep an eye on our product roadmap.