Automate with precision

Trigger actions based on personalized information. Provide shipping updates and other important information to your customers without lifting a finger.

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At Gorgias, we build automation for humans

Automate personalized messages

Pair macros with rules to create automated responses that deliver important information to your customers. Set your custom rules based on any variable from message body to customer intent to Shopify order information. Let your rules trigger just the right message at the right time, so your customers feel their voice is heard and you’re always there for them.


Save time, make money

Loyal customers come back asking for more. Are you prepared to answer all of their emails and messages across social media? Set rules to prioritize inquiries based on customer info, order history or channel. Automate responses to common questions so you can focus on the highest priority, and convert more interest.

Increase your productivity

Use your limited attention every morning to take care of your customers — not to read spam. Enable an auto-close rule, with 100% accuracy rate, to declutter your workspace from all the spam and unsolicited messages.


“The level of automation provided by Gorgias, like the Rules that can auto-close tickets, has been proven successful. Love Your Melon team has increased their productivity and efficiency thanks to Gorgias.”

Bernie Kolar, Customer Service Director, Love Your Melon

More examples of Help Centers built with Gorgias

Remove extra work from extra care

24/7 customer support

What happens to the messages you receive at midnight? Off business hours? Set a rule to send a personalized auto-reply to your customers confirming the receipt of their message. Let your customers know that you’re there for them — even when you’re out.

Hide comments on Facebook and Instagram

Social media is a crazy world. You can’t control what other people do but you can optimize your brand’s (virtual) environment. Set rules to automatically hide negative comments based on sentiment detection in Gorgias.

Access automation on your own terms

Rules are one of the most powerful, yet simplified features in Gorgias. You can create views, auto-tag, auto-reply and trigger other actions based on message body text, sentiment of the message or even purchase amount. With so many parameters, you have a lot of power. There will be nothing stopping you from automating with rules to save time and money.

Auto-assign to your expert

Some questions are harder than the others. You can use rules to auto-assign to a specific agent who is an expert on the subject matter. Leverage intent to auto-assign based on topics such as exchanges, refunds and discounts — or use Shopify variables to assign higher paying, repeat customers to a tenured agent.

WISMO - Where is my order?

Pair your WISMO rule with a macro to auto-reply to this common inquiry that all ecommerce brands get every day. Customer variables will populate the order number and the tracking URL automatically, and our intent detection will make sure that your rule works exactly as it should.

Auto-tag to organize your workflow

Tags help create views based on detected intent, sentiment or any of the parameters available in Rules. You can set a rule for auto-tagging customers with a last order more than a certain amount, received in the last 30 days as an example to create a view that’s only dedicated to tickets auto-tagged by your rule. This approach will make your life easier while equipping you to provide the extra care your customers seek.

Start seeing the impact from the first week

Deflect tickets
30% of all inquiries are about order status, returns and cancellations. You can automate these inquiries using self-service and managed rules.
24/7 support
Customers shop online 24/7. With self-service, your customers can get the help they need outside business hours, without the overhead cost.
Generate revenue
Customers are more likely to make a purchase if their product questions are answered. FAQ in chat helps educating customers and promote your brand.

Join 11,111+ merchants offering exceptional ecommerce support

Automate your support today with Gorgias

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