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Gorgias vs.

Gladly

Gladly limits CX ROI for ecommerce brands

With no true conversational AI, limited Shopify tools, and high costs, Gladly leaves ecommerce brands facing inefficiencies — gaps that Gorgias easily fills.

Why Gorgias

Why 15,000+ ecommerce brands choose Gorgias over Gladly

Made for Shopify brands

Built around Shopify from the beginning, Gorgias powers support with 35+ Shopify variables to personalize responses faster. Combine that with custom Rules that auto-tag, route, or prioritize tickets, and agent efficiency is at an all-time high.

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Gladly limits agents to just 12 variables and lacks a deep Shopify integration. This means slower handle times, less automation, and more manual work for your team. For Shopify brands, Gladly can’t keep up.

AI that’s ready to use on day one

Gorgias’s AI Agent is user-friendly and intuitive. It learns from your Help Center and internal policies — no complicated setup required. Then, it resolves up to 60% of conversations from email and chat, all in your brand voice.

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Gladly’s Sidekick isn’t true conversational AI. You have to build step-by-step workflows for every single type of question. Plus, Sidekick costs $0.60 per conversation, even when it doesn’t resolve anything.

Your 24/7 sales assistant

AI Agent handles the entire shopping journey, not just support. It chats with shoppers in real time, suggests the right products, applies discounts, and clears up hesitations before checkout.

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Gladly has no equivalent. No AI-powered product recommendations. No dynamic discounts. No way to capture all revenue opportunities.

Flexible pricing with real value

Gladly requires a 10-agent minimum and only offers annual contracts, meaning you’ll spend at least $21,600 per year just to try it out. That’s before adding seasonal staff or extra features.

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Gorgias offers more flexibility: no seat-based pricing and no long-term lock-in. Scale up or down as your brand evolves.

Scales with you, without the struggle

40% of the top 250 Shopify brands trust Gorgias to power support at scale. Get quickly set up with a hands-on onboarding team and advanced features you can start using right away.

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Gladly slows teams down. One brand said it best: “We had to hire someone just to implement it, and still got no help from a CSM.” Between the learning curve, upfront fees, and lack of support, Gladly will only set you back.

Feature Comparison

What’s the difference between Gorgias and Gladly?

What is the difference between Gorgias and Zendesk AI?
Gorgias
Gladly
Conversational AI in email
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Conversational AI in chat
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Pre-built AI Actions 
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Available across all plans 
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Dedicated AI implementation team
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Transparent, usage-based pricing
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Which ecommerce tools do Gorgias and Zendesk integrate with?
Gorgias
Gladly
Recharge
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Klaviyo
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Attentive
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Yotpo
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Smile.io
–
Loop Returns
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NetSuite
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Can Gorgias and Zendesk integrate with Shopify?
Gorgias
Gladly
Customize sidebar with customer data
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Perform actions in the ticket view
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Embed customer data in canned responses
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Embed actions in canned responses
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Shopify variables within Rules
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Let your AI Agent update Shopify
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Let customer easily Track orders
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Nail pre-sales with discount codes, stock levels, and visual product links
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Drive revenue with campaigns targeted using Shopify data
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Show CX’s impact with revenue reports
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How do reporting and analytics differ between Gorgias and Zendesk?
Gorgias
Gladly
Service level agreements (SLAs)
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Custom ticket fields
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Basic KPIs (FRT, RT, CSAT, etc)
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Average handle time 
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Revenue generated from support 
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Ticket Intent trends 
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Custom reporting 
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How do Gorgias and Zendesk differ in cost?
Gorgias
Gladly
Helpdesk pricing model
Per ticket
Per user seat
Per ticket
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Entry price 
$10/month
$180/month
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AI pricing model
Per resolution
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Price
$0.50-$1/resolution
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Unlimited users
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How do Gorgias and Zendesk differ for self-service and knowledge management?
Gorgias
Gladly
Generate articles from past tickets with AI 
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Publish interactive scripted automations on your website
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Offer Order Management portals on your website
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Offers Help Center and Contact Form
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Our Customers

Hear directly from brands why they chose Gorgias

Eliminate turnaround times and create exceptional customer experiences
"Monday used to be the hectic day. We were flooded with the influx of inquiries and we needed to keep up with everything. With Gorgias Automate, shoppers get their answers solved, even outside of business hours."
Addison Debter
,
Head of Customer Service
at
Kirby Allison
Read case study ↗
AI in CX is here to stay
"I believe that AI combined with human agents is the future—that’s where we’re going to see perfect customer experience."
Tosha Moyer
,
Senior CX Manager
at
Psycho Bunny
Read case study ↗
We hit inbox zero thanks to AI Agent
"At 6pm on the second day of Black Friday week, our CX agent said: ‘Alright, I’ll see you tomorrow. We’re at inbox zero.’ Without AI Agent, that wouldn’t happen."
Ron Shah
,
CEO and Co-Founder
at
Obvi
Read case study ↗
Learn why this brand switched from Gladly to Gorgias