Gorgias vs.

Richpanel

Richpanel works until it doesn't. Gorgias scales with you.

Richpanel covers deflection and basic order edits. But brands that switch tell the same story: shallow automation, reporting gaps, and pricing that doesn't flex as your volume does.

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Join leading brands who switched to Gorgias

Why 15,000+ ecommerce brands choose Gorgias over Richpanel

AI

Shopify

Automation

Pricing

Reporting that's always on

AI

Real resolution, not reply drafts.

Richpanel's AI relies on keyword matching, triggering responses based on specific words rather than understanding the full conversation. Most replies still need review, and automation stays rules-based rather than end-to-end.

‍

Gorgias AI Agent reads the full conversation, pulls live Shopify order data, and understands what your customer actually needs. It takes action and resolves tickets from start to finish, including order updates, refunds, and other workflows, without you having to step in.

Shopify

More Shopify actions, deeper context

Richpanel's Shopify integration covers basic workflows like address edits and order drafts. Teams who need more complex operations, building workarounds will fill your time.

‍

Gorgias gives you access to 19 native Shopify actions, including cancellations, discount codes, and order creation. You resolve tickets within the conversation, with full order context visible from the moment it opens.

Automation

Automate the repetitive. Focus on the rest.

Richpanel's automation runs on a single When/If/Actions pattern. Only the first matching rule runs for key actions like closing tickets or sending auto-replies, so you end up managing rule order and still hit ceilings on anything complex.

‍

Gorgias gives you multi-step automation flows, dynamic macros, and conditional logic that handles what single-rule systems can't. Auto-tagging, auto-assignment, and intent detection move tickets through the right path from the moment they come in.

Pricing

Pricing that moves with your business

Richpanel's pricing stays fixed regardless of how your ticket volume changes. During slower periods, you're paying the same rate whether you're using the platform fully or not.

‍

Gorgias pricing is built around outcomes. You pay based on what gets resolved, not how many seats you have. When volume drops, your costs do too. When you scale, you're paying for results.

Reporting that's always on

Know what you’re getting every step of the way

Richpanel limits reporting visibility, and teams that need deeper analysis often end up exporting data rather than working from a live view. When your support metrics are locked behind extra steps, you're always reacting instead of managing.

‍

With Gorgias, you get live dashboards that show ticket volume, response time, resolution time, and CSAT without exports or upgrades. Every metric you need to run your team is there when you need it.

AI

Real resolution, not reply drafts.

Richpanel's AI relies on keyword matching, triggering responses based on specific words rather than understanding the full conversation. Most replies still need review, and automation stays rules-based rather than end-to-end.

‍

Gorgias AI Agent reads the full conversation, pulls live Shopify order data, and understands what your customer actually needs. It takes action and resolves tickets from start to finish, including order updates, refunds, and other workflows, without you having to step in.

Shopify

More Shopify actions, deeper context

Richpanel's Shopify integration covers basic workflows like address edits and order drafts. Teams who need more complex operations, building workarounds will fill your time.

‍

Gorgias gives you access to 19 native Shopify actions, including cancellations, discount codes, and order creation. You resolve tickets within the conversation, with full order context visible from the moment it opens.

Automation

Automate the repetitive. Focus on the rest.

Richpanel's automation runs on a single When/If/Actions pattern. Only the first matching rule runs for key actions like closing tickets or sending auto-replies, so you end up managing rule order and still hit ceilings on anything complex.

‍

Gorgias gives you multi-step automation flows, dynamic macros, and conditional logic that handles what single-rule systems can't. Auto-tagging, auto-assignment, and intent detection move tickets through the right path from the moment they come in.

Pricing

Pricing that moves with your business

Richpanel's pricing stays fixed regardless of how your ticket volume changes. During slower periods, you're paying the same rate whether you're using the platform fully or not.

‍

Gorgias pricing is built around outcomes. You pay based on what gets resolved, not how many seats you have. When volume drops, your costs do too. When you scale, you're paying for results.

Reporting that's always on

Know what you’re getting every step of the way

Richpanel limits reporting visibility, and teams that need deeper analysis often end up exporting data rather than working from a live view. When your support metrics are locked behind extra steps, you're always reacting instead of managing.

‍

With Gorgias, you get live dashboards that show ticket volume, response time, resolution time, and CSAT without exports or upgrades. Every metric you need to run your team is there when you need it.

Learn why a VP of Retention chooses Gorgias over Richpanel to save costs and scale

Hear directly from brands why they chose Gorgias over Richpanel

Read case study↗

,

at

Read case study↗

Messy data analytics

“Their analytics are a mess. They are inaccurate. Sometimes we would pull data with some filters, then re-export it with the same filters and get different data.”

Zoe Kahn

,

Founder

at

Inevitable Agency

Read case study↗

Limited customizations and complex workflows set-up

“Lower tier plans may lack some advanced features and customizations, limiting customizations. Some features like automation workflows and custom reporting may take time to master.”

Multiple user reviews

,

at

G2

Gorgias delivers proven results across the board

See why brands turn to Gorgias for delightful, on-brand support experiences.

G2 Rating

0/5

Shopify Rating

0/5

Trustpilot Score

0/5

G2 Ease of Setup

0/10

Shopify Rating

G2 Score

G2 Ease of Setup

Trustpilot Score

0/5

0/10

0/5

0/10

0/5

Shopify Rating

0/5

G2 Score

0/5

G2 Ease of Setup

0/10

Trustpilot Score

0/5

Shopify Rating

0/5

G2 Score

0/5

G2 Ease of Setup

0/10

Trustpilot Score

0/5

Ready to get started?

Start Free Trial Book a Demo Get Started

Hear directly from brands why they chose Gorgias over Richpanel

Read case study ↗

,

at

Read case study ↗

Messy data analytics

“Their analytics are a mess. They are inaccurate. Sometimes we would pull data with some filters, then re-export it with the same filters and get different data.”

Zoe Kahn

,

Founder

at

Inevitable Agency

Read case study ↗

Limited customizations and complex workflows set-up

“Lower tier plans may lack some advanced features and customizations, limiting customizations. Some features like automation workflows and custom reporting may take time to master.”

Multiple user reviews

,

at

G2

Learn why a VP of Retention chooses Gorgias over Richpanel to save costs and scale

What’s the difference between Gorgias and Richpanel?

Tell me more about how Gorgias’s AI outperforms Zendesk

Gorgias

Richpanel

Conversational AI in email

–

Conversational AI in chat

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Pre-built AI Actions

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Available across all plans

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Dedicated AI implementation team

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Transparent, usage-based pricing

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What about key ecommerce integrations?

Gorgias

Richpanel

Recharge

–

Klaviyo

–

Attentive

–

Yotpo

–

Smile.io

–

Loop Returns

–

NetSuite

–

How do Gorgias Shopify Workflows compare to Zendesk?

Gorgias

Richpanel

Customize sidebar with customer data

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Perform actions in the ticket view

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Embed customer data in canned responses

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Embed actions in canned responses

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Shopify variables within Rules

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Let your AI Agent update Shopify

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Let customer easily Track orders

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Nail pre-sales with discount codes, stock levels, and visual product links

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Drive revenue with campaigns targeted using Shopify data

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Show CX’s impact with revenue reports

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How are Gorgias’s reporting and analytics more out-of-the-box for ecommerce?

Gorgias

Richpanel

Service level agreements (SLAs)

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Custom ticket fields

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Basic KPIs (FRT, RT, CSAT, etc)

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Average handle time

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Revenue generated from support

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Ticket Intent trends

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Custom reporting

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Talk to me about pricing.

Gorgias

Richpanel

Helpdesk pricing model

Per ticket

Per user seat

Per ticket

–

Entry price

$10/month

$9/month

–

AI pricing model

Per resolution

–

Price

$0.50-$1/resolution

–

Unlimited users

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Anything else I should know?

Gorgias

Richpanel

Generate articles from past tickets with AI

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Publish interactive scripted automations on your website

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Offer Order Management portals on your website

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Offers Help Center and Contact Form

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Join the 15,000+ brands that use Gorgias every day

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