Guide every shopper to the right gear for their workouts

This activewear brand wanted to help shoppers find the right products for their specific workouts.

Many customers weren’t sure whether certain leggings or tops were suitable for activities like spin classes, yoga, or running.

Using Shopping Assistant, the brand was able to understand each shopper’s intended use and connect relevant product features to that context, explaining, for example, why a certain pair of leggings provides the support, flexibility, and breathability ideal for spin class.

By delivering contextual guidance, the brand helped shoppers make confident purchase decisions and find the best gear for their workouts.