Retain loyal customers by helping them find replacements for their discontinued favorites

This makeup brand wanted to help customers easily transition to new, reformulated products without losing their perfect shade match.

Many shoppers were frustrated when their go-to shades were discontinued and struggled to find replacements that suited their skin tone and type.

Using Shopping Assistant, the brand was able to connect shoppers with their closet replacement product while factoring in skin type, such as mature, acne-prone, or dry.

By offering tailored guidance, the brand made product transitions effortless and helped shoppers feel confident in their new match.