Guide shoppers to the right gift, even when they’re not sure what it is

This fragrance brand wanted to help shoppers find the perfect gift, even when they weren’t sure what product they were looking for.

One customer was shopping for a teenager who mentioned a fragrance name that didn’t exist, likely a typo or mix-up.

Using Shopping Assistant, the brand helped the shopper identify what the teen was most likely referring to, then recommended the correct product along with complementary gift options. By clarifying confusion and offering thoughtful suggestions, the brand turned an uncertain search into a confident purchase that increased their AOV.