Gorgias vs.

Kustomer

Kustomer requires workarounds. Gorgias does the work, for less.

Kustomer connects to Shopify, but key actions stay manual. Gorgias puts order data and actions directly in every ticket, so you resolve issues without ever leaving the conversation.
4.6 G2
4.3 Shopify App Store
4.1 Trustpilot
Join leading brands who switched to Gorgias

Why 15,000+ ecommerce brands choose Gorgias over Kustomer

Shopify
AI
Reporting
Integrations
Enterprise
Shopify

Complete Shopify actions, built into every ticket

Kustomer supports some Shopify data, but taking action often means leaving your helpdesk or completing extra steps outside the ticket — slowing resolutions down.

With Gorgias, you see the full customer picture the moment a ticket opens — order history, spend, AOV, VIP status — and handle refunds, edits, and cancellations right there.

AI

AI that's live in minutes, not sprints.

With Kustomer, updating routing logic or launching a new AI action can mean waiting on engineering. Simple changes become ongoing effort, and your team pays for it in speed.

Gorgias AI is fully self-serve. It launches with pre-built templates for 19 core Shopify actions, plus custom actions powered by 100+ deep integrations. You build, update, and iterate on AI behavior yourself, with no code required.

Reporting

Full reporting on every plan.

Kustomer limits detailed analytics to higher-tier plans. If you need answers about team performance, you're typically exporting raw data rather than working from a live view.

With Gorgias, you get full reporting on every plan. Live dashboards show real-time ticket volume, first response time, resolution time, and CSAT, so you always know where things stand without exporting a single file.

Integrations

Every tool you need in Gorgias

Kustomer charges per seat, $89 to $139 per month with an 8-seat minimum billed annually. AI is priced separately, adding per-user and per-engagement fees on top. As you scale, costs compound.

Gorgias uses outcome-based pricing. Your costs don't grow with headcount. AI Agent is billed per resolution, so you only pay when a customer issue is actually solved.

Enterprise

Powerful enough for top Shopify Plus brands

Gorgias is enterprise-ready

Onboard on Gorgias’s secure and reliable platform smoothly with hands-on implementation, custom integrations,  SMS support, advanced analytics and ticket management, support for multi-brand and multi-language, and more — that’s why 40% of the 250 largest stores on Shopify choose Gorgias.

Shopify
Complete Shopify actions, built into every ticket

Kustomer supports some Shopify data, but taking action often means leaving your helpdesk or completing extra steps outside the ticket — slowing resolutions down.

With Gorgias, you see the full customer picture the moment a ticket opens — order history, spend, AOV, VIP status — and handle refunds, edits, and cancellations right there.

cta image 1
AI
AI that's live in minutes, not sprints.

With Kustomer, updating routing logic or launching a new AI action can mean waiting on engineering. Simple changes become ongoing effort, and your team pays for it in speed.

Gorgias AI is fully self-serve. It launches with pre-built templates for 19 core Shopify actions, plus custom actions powered by 100+ deep integrations. You build, update, and iterate on AI behavior yourself, with no code required.

cta image 1
Reporting
Full reporting on every plan.

Kustomer limits detailed analytics to higher-tier plans. If you need answers about team performance, you're typically exporting raw data rather than working from a live view.

With Gorgias, you get full reporting on every plan. Live dashboards show real-time ticket volume, first response time, resolution time, and CSAT, so you always know where things stand without exporting a single file.

cta image 1
Integrations
Every tool you need in Gorgias

Kustomer charges per seat, $89 to $139 per month with an 8-seat minimum billed annually. AI is priced separately, adding per-user and per-engagement fees on top. As you scale, costs compound.

Gorgias uses outcome-based pricing. Your costs don't grow with headcount. AI Agent is billed per resolution, so you only pay when a customer issue is actually solved.

cta image 1
Enterprise
Powerful enough for top Shopify Plus brands

Gorgias is enterprise-ready

Onboard on Gorgias’s secure and reliable platform smoothly with hands-on implementation, custom integrations,  SMS support, advanced analytics and ticket management, support for multi-brand and multi-language, and more — that’s why 40% of the 250 largest stores on Shopify choose Gorgias.

cta image 1
See how Gorgias provides brands with the support they need to serve their customers.

Hear directly from brands why they chose Gorgias

Read case study
Eliminate turnaround times and create exceptional customer experiences
"Monday used to be the hectic day. We were flooded with the influx of inquiries and we needed to keep up with everything. With Gorgias Automate, shoppers get their answers solved, even outside of business hours."
Addison Debter
,
Head of Customer Service
at
Kirby Allison
Read case study
AI in CX is here to stay
"I believe that AI combined with human agents is the future—that’s where we’re going to see perfect customer experience."
Tosha Moyer
,
Senior CX Manager
at
Psycho Bunny [V2]
Read case study
We hit inbox zero thanks to AI Agent
"At 6pm on the second day of Black Friday week, our CX agent said: ‘Alright, I’ll see you tomorrow. We’re at inbox zero.’ Without AI Agent, that wouldn’t happen."
Ron Shah
,
CEO and Co-Founder
at
Obvi

Gorgias outperforms Kustomer
across the board

Don’t just take it from us, here’s what brands have to say about why Gorgias is better than Kustomer
G2 Rating
0/5
Shopify Rating
0/5
Trustpilot Score
0/5
G2 Ease of Setup
0/10
Shopify Rating
G2 Score
G2 Ease of Setup
Trustpilot Score
0/5
0/5
0/10
0/5
0/5
0/5
0/10
0/5
Shopify Rating
0/5
G2 Score
0/5
G2 Ease of Setup
0/10
Trustpilot Score
0/5
Shopify Rating
0/5
G2 Score
0/5
G2 Ease of Setup
0/10
Trustpilot Score
0/5

Hear directly from brands why they chose Gorgias

Read case study
Eliminate turnaround times and create exceptional customer experiences
"Monday used to be the hectic day. We were flooded with the influx of inquiries and we needed to keep up with everything. With Gorgias Automate, shoppers get their answers solved, even outside of business hours."
Addison Debter
,
Head of Customer Service
at
Kirby Allison
Read case study
AI in CX is here to stay
"I believe that AI combined with human agents is the future—that’s where we’re going to see perfect customer experience."
Tosha Moyer
,
Senior CX Manager
at
Psycho Bunny [V2]
Read case study
We hit inbox zero thanks to AI Agent
"At 6pm on the second day of Black Friday week, our CX agent said: ‘Alright, I’ll see you tomorrow. We’re at inbox zero.’ Without AI Agent, that wouldn’t happen."
Ron Shah
,
CEO and Co-Founder
at
Obvi
See how Gorgias provides brands with the support they need to serve their customers.

What’s the difference between Gorgias and Kustomer?

Tell me more about how Gorgias’s AI outperforms Zendesk
Gorgias
Kustomer
Conversational AI in email
Conversational AI in chat
Pre-built AI Actions 
Available across all plans 
Dedicated AI implementation team
Transparent, usage-based pricing
What about key ecommerce integrations?
Gorgias
Kustomer
Recharge
Klaviyo
Attentive
Yotpo
Smile.io
Loop Returns
NetSuite
How do Gorgias Shopify Workflows compare to Zendesk?
Gorgias
Kustomer
Customize sidebar with customer data
Perform actions in the ticket view
Embed customer data in canned responses
Embed actions in canned responses
Shopify variables within Rules
Let your AI Agent update Shopify
Let customer easily Track orders
Nail pre-sales with discount codes, stock levels, and visual product links
Drive revenue with campaigns targeted using Shopify data
Show CX’s impact with revenue reports
How are Gorgias’s reporting and analytics more out-of-the-box for ecommerce?
Gorgias
Kustomer
Service level agreements (SLAs)
Custom ticket fields
Basic KPIs (FRT, RT, CSAT, etc)
Average handle time 
Revenue generated from support 
Ticket Intent trends 
Custom reporting 
Talk to me about pricing.
Gorgias
Kustomer
Helpdesk pricing model
Per ticket
Per user seat
Per ticket
Entry price 
$10/month
$89/month
AI pricing model
Per resolution
Per user and resolution
Price
$0.50-$1/resolution
$0.75/resolution
Unlimited users
Anything else I should know?
Gorgias
Kustomer
Generate articles from past tickets with AI 
Publish interactive scripted automations on your website
Offer Order Management portals on your website
Offers Help Center and Contact Form
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