Gorgias vs.

Kustomer

Gorgias is built for ecommerce. Kustomer isn't.

Unlike Kustomer, Gorgias’s AI and automation integrate with Shopify, allowing ecommerce brands to decrease resolution times and create more efficiency for their agents — need we say more?
4.6 G2
4.3 Shopify App Store
4.1 Trustpilot
Join leading brands who switched to Gorgias

Why 15,000+ ecommerce brands choose Gorgias over Kustomer

Shopify
AI
Sales
Integrations
Enterprise
Shopify

Gorgias is the #1 Shopify helpdesk

Shopify is an investor in Gorgias, and our entire platform has been built around Shopify from the very beginning.

Gorgias empowers ecommerce agents with a deep Shopify integration for workflows, macros, and custom sidebar views, while Kustomer’s limited integration risks inefficiency and data loss.

AI

Conversational AI that resolves

Gorgias's AI Agent easily connects to all your brand knowledge and tools to instantly answer FAQs and make updates (like canceling orders or changing shipping addresses) — no complex code or logic required.

Kustomer can’t perform Actions, lacks native Shopify integration for customer data, and requires tedious rule-based setup instead of Gorgias's simple guided approach.

Sales

Your 24/7 sales assistant

Gorgias's AI Agent handles the entire shopping journey, not just support. It chats with shoppers in real time, suggests the right products, applies discounts, and clears up hesitations before checkout.

Kustomer has no equivalent. No AI-powered product recommendations. No dynamic discounts. No way to capture all revenue opportunities.

Integrations

Every tool you need in Gorgias

Gorgias is a one-tab tool. Connect all your ecommerce apps to sync data, build efficient workflows, and personalize responses directly in Gorgias.

Unlike Gorgias, Kustomer does not integrate with Smile.io, Attentive, LateShipment.com, Okendo, Omnisend, Narvar, ReturnLogic, Reviews.io, SMSBump, Postscript, ShipBob, or Skio without API configuration.

Enterprise

Powerful enough for top Shopify Plus brands

Gorgias is enterprise-ready

Onboard on Gorgias’s secure and reliable platform smoothly with hands-on implementation, custom integrations,  SMS support, advanced analytics and ticket management, support for multi-brand and multi-language, and more — that’s why 40% of the 250 largest stores on Shopify choose Gorgias.

Shopify
Gorgias is the #1 Shopify helpdesk

Shopify is an investor in Gorgias, and our entire platform has been built around Shopify from the very beginning.

Gorgias empowers ecommerce agents with a deep Shopify integration for workflows, macros, and custom sidebar views, while Kustomer’s limited integration risks inefficiency and data loss.

cta image 1
AI
Conversational AI that resolves

Gorgias's AI Agent easily connects to all your brand knowledge and tools to instantly answer FAQs and make updates (like canceling orders or changing shipping addresses) — no complex code or logic required.

Kustomer can’t perform Actions, lacks native Shopify integration for customer data, and requires tedious rule-based setup instead of Gorgias's simple guided approach.

cta image 1
Sales
Your 24/7 sales assistant

Gorgias's AI Agent handles the entire shopping journey, not just support. It chats with shoppers in real time, suggests the right products, applies discounts, and clears up hesitations before checkout.

Kustomer has no equivalent. No AI-powered product recommendations. No dynamic discounts. No way to capture all revenue opportunities.

cta image 1
Integrations
Every tool you need in Gorgias

Gorgias is a one-tab tool. Connect all your ecommerce apps to sync data, build efficient workflows, and personalize responses directly in Gorgias.

Unlike Gorgias, Kustomer does not integrate with Smile.io, Attentive, LateShipment.com, Okendo, Omnisend, Narvar, ReturnLogic, Reviews.io, SMSBump, Postscript, ShipBob, or Skio without API configuration.

cta image 1
Enterprise
Powerful enough for top Shopify Plus brands

Gorgias is enterprise-ready

Onboard on Gorgias’s secure and reliable platform smoothly with hands-on implementation, custom integrations,  SMS support, advanced analytics and ticket management, support for multi-brand and multi-language, and more — that’s why 40% of the 250 largest stores on Shopify choose Gorgias.

cta image 1
See how Gorgias provides brands with the support they need to serve their customers.

Hear directly from brands why they chose Gorgias

Read case study
Eliminate turnaround times and create exceptional customer experiences
"Monday used to be the hectic day. We were flooded with the influx of inquiries and we needed to keep up with everything. With Gorgias Automate, shoppers get their answers solved, even outside of business hours."
Addison Debter
,
Head of Customer Service
at
Kirby Allison
Read case study
"I believe that AI combined with human agents is the future—that’s where we’re going to see perfect customer experience."
Tosha Moyer
,
Senior CX Manager
at
Psycho Bunny
Read case study
"At 6pm on the second day of Black Friday week, our CX agent said: ‘Alright, I’ll see you tomorrow. We’re at inbox zero.’ Without Automate, that wouldn’t happen."
Ron Shah
,
CEO and Co-Founder
at
Obvi

Gorgias outperforms Kustomer
across the board

Don’t just take it from us, here’s what brands have to say about why Gorgias is better than Kustomer
G2 Rating
0/5
Shopify Rating
0/5
Trustpilot Score
0/5
G2 Ease of Setup
0/10
Shopify Rating
G2 Score
G2 Ease of Setup
Trustpilot Score
0/5
0/5
0/10
0/5
0/5
0/5
0/10
0/5
Shopify Rating
G2 Score
G2 Ease of Setup
Trustpilot Score
0/5
0/5
0/10
0/5
Shopify Rating
G2 Score
G2 Ease of Setup
Trustpilot Score
0/5
0/5
0/10
0/5

Hear directly from brands why they chose Gorgias

Read case study
Eliminate turnaround times and create exceptional customer experiences
"Monday used to be the hectic day. We were flooded with the influx of inquiries and we needed to keep up with everything. With Gorgias Automate, shoppers get their answers solved, even outside of business hours."
Addison Debter
,
Head of Customer Service
at
Kirby Allison
Read case study
"I believe that AI combined with human agents is the future—that’s where we’re going to see perfect customer experience."
Tosha Moyer
,
Senior CX Manager
at
Psycho Bunny
Read case study
"At 6pm on the second day of Black Friday week, our CX agent said: ‘Alright, I’ll see you tomorrow. We’re at inbox zero.’ Without Automate, that wouldn’t happen."
Ron Shah
,
CEO and Co-Founder
at
Obvi
See how Gorgias provides brands with the support they need to serve their customers.

What’s the difference between Gorgias and Kustomer?

Tell me more about how Gorgias’s AI outperforms Zendesk
Gorgias
Kustomer
Conversational AI in email
Conversational AI in chat
Pre-built AI Actions 
Available across all plans 
Dedicated AI implementation team
Transparent, usage-based pricing
What about key ecommerce integrations?
Gorgias
Kustomer
Recharge
Klaviyo
Attentive
Yotpo
Smile.io
Loop Returns
NetSuite
How do Gorgias Shopify Workflows compare to Zendesk?
Gorgias
Kustomer
Customize sidebar with customer data
Perform actions in the ticket view
Embed customer data in canned responses
Embed actions in canned responses
Shopify variables within Rules
Let your AI Agent update Shopify
Let customer easily Track orders
Nail pre-sales with discount codes, stock levels, and visual product links
Drive revenue with campaigns targeted using Shopify data
Show CX’s impact with revenue reports
How are Gorgias’s reporting and analytics more out-of-the-box for ecommerce?
Gorgias
Kustomer
Service level agreements (SLAs)
Custom ticket fields
Basic KPIs (FRT, RT, CSAT, etc)
Average handle time 
Revenue generated from support 
Ticket Intent trends 
Custom reporting 
Talk to me about pricing.
Gorgias
Kustomer
Helpdesk pricing model
Per ticket
Per user seat
Per ticket
Entry price 
$10/month
$89/month
AI pricing model
Per resolution
Per user and resolution
Price
$0.50-$1/resolution
$0.75/resolution
Unlimited users
Anything else I should know?
Gorgias
Kustomer
Generate articles from past tickets with AI 
Publish interactive scripted automations on your website
Offer Order Management portals on your website
Offers Help Center and Contact Form
Join the 15,000+ brands that use Gorgias every day
Start Free Trial