Nermin leads our strategic analysis and recommendations with over a decade of eCommerce CRO experience. She’s worked with Fortune 500 companies and global brands like L'Oreal, Allianz, Turkish Airlines, and Art of Problem Solving. Known for her meticulous data analysis and strong commercial focus, Nermin turns insights into actionable strategies, drawing on early experience in UX research, web analytics, and digital marketing to inform her holistic, data-driven perspective to every project and every client.