Every year, BFCM reveals a lot about how people shop. This year, we'll see where commerce is going next, and offer a glimpse into how AI is changing the way brands work.

On December 8, join us as we dig into the data from this year's biggest shopping weekend. We'll talk through where brands found success, what changed in their strategies, and what it all means for your team heading into 2027. We'll also share how AI-powered workflows can help you turn those insights into action, faster.