Spring 2026 Release

Conversations That %%Raise the Bar%%

Customers don't separate shopping from support, and neither does Gorgias. With this upgrade, chat becomes a storefront, knowledge stays centralized, and every interaction from your storefront to SMS works as one connected conversation.

Shopping Experience

Spark More Conversations

Chat is no longer just for FAQs. It’s where shopping happens.

A redesigned chat experience built to convert

Let customers browse, get personalized recommendations, view product details, and add to cart without leaving the conversation. Chat is now part of the storefront, not a support widget layered on top.

Keep shoppers interested with in-chat product pages

BETA

Open full product details inside the conversation, including images, pricing, and variant selection. No redirects and no lost context.

Drive discovery with visual product grids

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Surface products visually inside chat so shoppers can easily scan and compare. Replicate the way customers already browse and make it easier to move from question to purchase.

Remove friction with a mobile-first design

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Invite shoppers directly into the conversation with a faster, visual experience built for mobile. Smooth interactions and polished animations create trust and increase engagement.

Remove hesitation at the product page

Embed AI FAQs directly onto your product pages to give shoppers instant answers before they even ask. Help customers move from product view to purchase faster.

Surface the right promotions at the right time

Bring your Shopify automatic discounts into the conversation. Free shipping thresholds, product promotions, and BOGO offers appear based on what shoppers are browsing or have in their cart.

Knowledge & Accuracy

High quality, accurate experience

Build a smarter foundation for every conversation.

Manage all knowledge from one place

Bring guidance, help center articles, uploaded documents, and scraped content into a single hub. Search, filter, and track performance by usage, handovers, and CSAT so you know exactly what is driving results.

Continuously improve with clear next steps

AI Agent now analyzes conversations and surfaces clear opportunities to resolve conflicting content or fill knowledge gaps. Stop guessing what to fix and focus on updates that improve conversations.

Keep help center visibility and AI Agent knowledge independent

Choose which help center articles inform AI Agent independently from what is publicly visible. Create AI-only content or exclude specific articles without impacting your help center experience.

Workflow Automation

Efficiency that frees teams for high-value conversations

Automate the repetitive. Focus on what matters most.

Respond in your customer’s language, automatically

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Translate inbound and outbound messages instantly inside the ticket. Preserve tone and intent while scaling support across regions without extra tools or workflows.

Bring your Shopify metafields into Gorgias

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Sync your most relevant Shopify metafields for customers, orders, and draft orders directly into Gorgias so you can leverage your custom Shopify data without switching tools.

Route Instagram conversations with more precision

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Extend your Gorgias Rules using Instagram profile attributes across DMs, comments, ad comments, and mentions. Filter and automate based on who customers are, not just what they say. Prioritize verified accounts, tag VIPs, route non-followers, and assign conversations with greater precision.

Measure your team’s call performance with confidence

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Set clear goals for how quickly your team answers inbound calls. Track performance automatically during business hours and monitor achievement rates over time so you can identify coverage gaps, adjust staffing, and maintain consistent service levels.

Omnichannel

One continuous conversation

Stay connected across channels without losing context.

Your customers text. Now your AI does too.

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Keep the conversation going even when customers are on the go by turning SMS into a fully automated support and revenue channel. Answer questions, take action, and guide purchases with the same knowledge and configuration you use across chat and email. Seamless for your team, effortless for your customers.

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