BFCM prep is in full swing, and the brands that come out ahead keep improving the flywheel every season. On October 21, 2026, join Gorgias, Shopify, and leading agency and tech partners, for Inside the Shopify Flywheel: Your BFCM Playbook. It's a live roundtable on everything from operational readiness to post-purchase loyalty, retention, and revenue recovery. You'll get proven strategies across CX, retention, marketing, and fulfillment, live Q&A, and a complete BFCM Prep Toolkit. Free to attend.