Guide shoppers through product customization step-by-step

This jewelry brand wanted to help shoppers navigate the customization process with confidence.

Many customers were unsure which pieces could be personalized or how to adjust details like metal type, gemstone, or engraving.

Using Shopping Assistant, the brand guided each shopper step by step, helping them find customizable pieces that matched their style preferences and explaining what options could be tailored to make the item uniquely theirs.

By simplifying the customization journey, the brand created a more engaging shopping experience and increased customer satisfaction.