According to data from Kepios, there are a total of 4.62 billion social media users in the world as of January 2022 — accounting for well over half of the earth's population. In other words, if you want to go where your customers are as a Shopify store owner, social media platforms are mission-critical.
Social media may be a great opportunity but it isn't exactly low-hanging fruit. Social media is complex and time-consuming. Even seasoned digital marketing professionals can get bogged down by tedious tasks, low-return initiatives, and frustrating obstacles when it comes to marketing products to potential customers on social media.
The good news is that utilizing the right Shopify social media apps can go a long way toward making your social media marketing campaigns more efficient and effective. To help you choose the ideal apps for your social media marketing and social media customer service needs, let's take a look at the 10 most powerful social media apps currently available on the Shopify app store.
1) Outfy - Automate Social Media by Outfy
With Outfy, store owners are able to automate much of the work that goes into managing social media profiles by curating, scheduling, and publishing posts automatically. In addition to its convenient automation features, Outfy also enables you to easily create high-quality collages, videos, and GIFs to promote your products and boost brand awareness on social media.
Shopify rating ⭐4.8 (1214)
Price: From $15/month
Key features
- Provides a range of customizable promotional post templates
- Auto-generates and publishes promotional posts based on a number of predefined settings
- Makes it easy to turn your product pictures into collages, videos, and animated GIFs
- Hashtag research for helping you select the most effective hashtags for your promotional posts to reach your target audience
What users think of this app
- Exceptional for auto-generating social media posts
- Easy to set up and use
- Hashtag research tools make it easy to select the ideal hashtags for promotional posts
Related: Our guide to customer service automation — set repeatable, low-impact tasks to autopilot.
2) Chatdesk - Email & FB Support by Chatdesk
According to data from Microsoft, 90% of Americans use customer service as a factor in deciding whether or not to do business with a company. With Chatdesk, you are able to outsource your customer support responsibilities to a team of hand-chosen customer support agents who are already fans of your brand. In addition to providing 24/7 live chat and email support, Chatdesk customer support agents also respond to all social media comments, mentions, and direct messages in real-time.
Shopify rating ⭐5.0 (14)
Price: Free plan available
Key features
- Customer support agents are hired and trained on your behalf, and Chatdesk makes an effort to hire agents who are already "superfans" of your brand
- Social media integration for responding to comments, messages, and mentions across all major social media networks
- Provides 24/7 support options to your customers
What users think of this app
- Reliable U.S.-based customer support agents
- Social media integrations are ideal for turning social media platforms into additional customer support channels.
- Exceptional for driving conversions with pre-purchase chat conversations
For Gorgias customers, learn more about our Chatdesk integration here.
3) Facebook Messenger Marketing by ShopMessage
Facebook Messenger Marketing is a Shopify app by ShopMessage that allows you to create automated Facebook Messenger marketing flows. These flows are triggered based on a wide range of customer actions, such as cart abandonment and first-time purchases from new customers. This app also offers customizable opt-in popups designed to help you grow your Facebook Messenger subscriber list and shareable links that will direct to a FB Messenger marketing flow when clicked.
Shopify rating ⭐4.3 (129)
Price: $9/month
Key features
- Messenger Menu feature provides customers with a concierge-like experience by giving them on-demand access to targeted product recommendations, support links, or interactive FAQs
- A guaranteed minimum ROI in your first paid month or you receive a full refund
- Create Facebook ads that direct to FB Messenger marketing flows
What users think of this app
- Excellent customer support
- Targeted product recommendations boost conversion rates
- Series for important revenue-driving initiatives like lowering cart abandonment and upselling at checkout
For Gorgias customers, learn more about our ShopMessage integration here.
4) Octane AI: Quiz Growth Tools by Octane AI
According to data from DemandGen, interactive content elicits twice as much engagement as static content. Interactive content such as surveys and quizzes in particular can be especially useful for providing ecommerce store owners with zero-party data on their customers.
With Octane AI, you can create customizable surveys for your Shopify store, which you can use to learn what your customers like and dislike about their experience with your brand and products. Octane AI also gives you the ability to create customizable quizzes that you can use to provide customers with targeted product information and recommend new products. Best of all, quizzes and surveys created using Octane AI are easily shareable across all social platforms.
Shopify rating ⭐4.8 (200)
Price: From $50/month
Key features
- Octane AI popup gives personalized product recommendations, which users can access and add to their carts
- Integrates with Klaviyo to target your SMS and email marketing campaigns based on data collected using Octane AI
- Dynamic quiz functionality lets you display different questions and Octane AI popup styles based on the demographics of the customer viewing them
What users think of this app
- Product recommendation quizzes lead to increased sales
- Quizzes are customizable and easy to create
- Collects valuable zero-party data
For Gorgias customers, learn more about our Octane AI integration here.
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5) Recart: SMS & Messenger by Recart
Recart is an SMS, email, and FB Messenger marketing tool that lets you create popup opt-ins for growing your email list. It also offers a variety of automated flows and templates that you can use to make your FB Messenger marketing strategy more efficient. Additionally, Recart provides built-in SMS stats and a real-time dashboard for you to track your campaigns.
Source: Recart
Shopify rating ⭐4.8 (5506)
Price: Free plan available
Key features
- Edit templates with a no-code, drag-and-drop editor
- Personalize your campaigns with condition splits
- Integrate the tool with others, such as Klaviyo, Gorgias, and Drip
What users think of this app
- Excellent for growing subscriber lists
- Abandoned cart recovery flows are highly effective
- Lots of useful integrations
For Gorgias customers, learn more about our Recart integration here.
6) 20+ Promotional Sales Tools by Zotabox
Zotabox is a platform that offers over 20 different useful sales tools, including customizable banners, countdown timers, social sharing buttons, customizable forms, and push notifications. Whatever you might need to make your social media marketing efforts a success, there's a high likelihood that you'll find what you're looking for on Zotabox.
Shopify rating ⭐4.8 (469)
Price: From $12.99/month
Key features
- Embed videos on your website
- Add customizable forms and live chat windows to your site
- Source and display Facebook and Google reviews on your site
What users think of this app
- Excellent triggering options for popups
- Lots of useful solutions in one package
- All of the tools are highly customizable
Related: How to transform live chat into your a top sales tool.
7) Instafeed: Instagram Feed by Mintt Studio
Instafeed is an app that displays your Instagram feed on your website. Instafeed also enables you to tag products in your Instagram posts in order to create a shoppable Instagram feed.
Shopify rating ⭐4.9 (1183)
Price: Free plan available
Key features
- Display Instagram content in an on-site widget for social proof through user-generated content (UGC)
- Expand the reach of your Instagram profile to your store visitors
- Turn your Instagram profile into a social commerce channel via the option to tag products in Instagram posts
What users think of this app
- Improves the visual appeal of a Shopify store
- Great for converting Instagram into an additional sales channel
- Easy to set up and customize
Related: Our guide to Instagram for customer service.
8) Facebook Channel by Shopify
Facebook Channel is an app by Shopify that automatically syncs products from your store to your Facebook account, making it easy to sell and promote products on Facebook. Facebook Channel also allows you to easily create a variety of Facebook Ads campaigns, including audience-building campaigns and dynamic retargeting campaigns.
Shopify rating ⭐3.5 (3785)
Price: Free to install, additional charges apply
Key features
- Tag products in Facebook or Instagram posts
- Create a custom storefront for your Facebook Shop
- Access a variety of templates for setting up Facebook advertising campaigns
What users think of this app
- Seamless integration with Shopify
- One of the easiest ways to get a Facebook store up and running
- Makes it easier to set up effective Facebook advertising campaigns
Related: Our guide to Facebook Messenger for customer service.
9) Minta Automated Social Videos by Minta Technology
With Minta Technology, Shopify store owners can construct professional social videos and design image posts using a variety of attractive pre-built templates. Minta Technology also gives you the option to schedule social media posts for automatic publishing.
Shopify rating ⭐4.8 (520)
Price: Free plan available
Key features
- Embed videos on your product pages
- Schedule posts up to two months in advance with the content scheduler
- Create fully-branded images and videos for social posts with ease
What users think of this app
- Saves a lot of time otherwise spent scheduling and publishing posts
- Makes bland social media posts much more unique and eye-catching
- An impressive variety of templates to choose from
Related: Our guide to product photography to set customer expectations and boost sales.
10) Gorgias - Live Chat & Helpdesk
Gorgias is an all-in-one customer service helpdesk platform for Shopify stores. Gorgias offers a range of features designed to help you improve your online store’s quality of customer support, while simultaneously reducing your customer support team's workload.
But what makes Gorgias such an excellent social media Shopify app is the fact that Gorgias integrates with Facebook, Instagram, and WhatsApp. This allows your customer support agents to respond to messages and mentions across all social media channels from a single, user-friendly dashboard.
Shopify rating ⭐4.4 (533)
Price: From $10/month
Using Shopify Inbox? Compare Gorgias vs. Shopify Inbox.
Key features
- Connect your social logins with your helpdesk: Generate a customer support ticket anytime someone messages your brand, replies to a post, or creates a post mentioning your brand on WhatsApp, Facebook, or Instagram
- Live chat windows that can be easily transitioned to an email
- Automated Rules and templated Macros to improve your customer service quality and speed
What users think of this app
- One-click integrations with your social media accounts and other ecommerce tools (for marketing, shipping, customer reviews, referrals, and more)
- Automate tedious customer support tasks to save time for your customer support staff and maximize their impact
- Very helpful for prioritizing customer inquiries to ensure that the most important inquiries receive the fastest possible response
- Excellent customer support to help you set up the tool and optimize your Rules, Views, and Macros
- Convenient to have messages from all social channels (Facebook Messenger and comments, Instagram DMs and comments, and WhatsApp conversations) in one place
Related: The best customer service software on the market.
Gorgias lets you manage all of your Shopify social media apps, minus the headache
Choosing the right social media apps for your ecommerce tech stack can provide you with a number of powerful capabilities, from the ability to automatically publish posts across numerous social networks to the ability to turn your social media profiles into convenient customer support channels.
At Gorgias, we are committed to helping our clients make the most of their chosen social media apps by ensuring that Gorgias is capable of integrating with a variety of popular Shopify apps, including Recart, Octane AI, ShopMessage, ChatDesk, and beyond. To learn more about Gorgias's powerful integrations, be sure to check out our social media app integration page.
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