Where’s the first place you go if you have a question? If you’re like most people, you ask Google. When customers Google “[Your brand’s] return policy,” a search-optimized Help Center article is your best bet to ensure a helpful answer shows up as the top result. Plus, withing your Help Centers, customers can use the predictive search bar to find the best article for their question.

Your Help Center is an important part of the customer journey, and it should fit seamlessly into the rest of your website. With Gorgias Help Centers, you can choose from thousands of fonts and colors, add a logo and banner image, and even use custom code to create the best experience for your unique brand and customer base.

Get your Help Center up and running in a matter of hours with downloadable templates custom-built for common industries in ecommerce like health and beauty, food and beverage, clothing and footwear, and more. We’ll lay the groundwork with article templates for product FAQs, shipping and returns FAQs, brand FAQs, and more.

While most customers prefer self-servcice, some questions require a human touch. You can enable your live chat widget on your Help Center to let customers ask clarifying or follow-up questions without having to dial a phone number or pull up their email client.

Link your Help Center with Google Analytics in just a few clicks to start tracking traffic, links clicked, and more. Data from Google Analytics, plus questions that continue to turn into tickets in your helpdesk, give you insight into the articles you may need to create or clarify.

Your Help Center’s an organized and detailed library of knowledge about your brand. This kind of resources is great for your customers as well as your agents — especially new or contracted agents who need to double check a policy or product detail before responding to a customer.