F*ck BFCM Fears. Let's burn them together.
Ticket spikes? AI breaking? Refund chaos? Discounts not working? Get it off your chest in 10 seconds.
Anonymous. Type it, burn it, let it go.
Face your fears, live
You just told us what's keeping you up. Now come hear it get solved. Join our live event on September 2 where we'll tackle the top 5 fears and how to overcome them.
Turn your fear into a plan
Real data, real fixes, for fears nearly every CX leader shares.
Out-prepare it, don't out-hire it
Volume is top of mind for nearly every ecommerce brand during BFCM. The brands that win BFCM don't out-hire it, they out-prepare it: they configure and train AI in October, reaching 60%+ automation before peak ever hits, instead of scrambling once the surge lands.
Speed is a revenue lever, not a cost
Every unanswered question during BFCM is a maybe that could have been a yes. Most brands treat pre-purchase questions like a support cost. The ones who treat speed like a revenue lever are the ones who don't lose the sale in the first place.
Tie your metrics to revenue
Every CX leader has to justify the investment eventually, and "trust me" doesn't hold up in a budget meeting. You don't need to guess whether it's working. Plug in your own numbers and see the return for yourself.
Recovery starts before BFCM does
Returns spike when BFCM ends. Post-Black-Friday return rates jump as much as 60% year over year, and by the time that wave hits, most brands haven't touched their return policy, self-service flow, or holiday return window since October.
4.4 million tickets
That’s how many conversations Gorgias facilitated last BFCM, with zero downtime during peak. 17,000+ brands trust Gorgias as the #1 helpdesk on Shopify, made even more powerful with AI Agent and Gaia.
Want backup this BFCM?
AI Agent and Helpdesk work together to handle the volume, so your team can keep up when traffic triples.