What’s your biggest BFCM fear?
A place for CX leaders to name what's actually stressing you out about your job, AI, or BFCM 2026, and get real data and resources back.
Type it. We'll show you the data on that exact fear, connect it to others feeling the same thing, and (if you want) add it anonymously to a live wall of what CX leaders are really worried about this BFCM.
Face your fears, live
You just told us what's keeping you up. Now come hear it get solved. Join our live event on September 2 where we'll tackle the top 5 fears and how to overcome them.
Turn your fear into a plan
Real data, real fixes, for four fears nearly every CX leader shares.
Out-prepare it, don't out-hire it
Volume is top of mind for nearly every ecommerce brand during BFCM. The brands that win BFCM don't out-hire it, they out-prepare it: they configure and train AI in October, reaching 60%+ automation before peak ever hits, instead of scrambling once the surge lands.
Speed is a revenue lever, not a cost
Volume is top of mind for nearly every ecommerce brand during BFCM. The brands that win BFCM don't out-hire it, they out-prepare it: they configure and train AI in October, reaching 60%+ automation before peak ever hits, instead of scrambling once the surge lands.
Tie your metrics to revenue
Every CX leader has to justify the investment eventually, and "trust me" doesn't hold up in a budget meeting. You don't need to guess whether it's working. Plug in your own numbers and see the return for yourself.
Recovery starts before BFCM does
Returns spike when BFCM ends. Post-Black-Friday return rates jump as much as 60% year over year, and by the time that wave hits, most brands haven't touched their return policy, self-service flow, or holiday return window since October.
4.4 million tickets
That's how many conversations Gorgias facilitated last BFCM, with zero downtime during peak. 17,000+ brands trust Gorgias as the #1 helpdesk on Shopify, made even more powerful with AI Agent and Gaia.
Ready to see it on your store?
Book a walkthrough and we’ll show how AI Agent handles your top ticket types.