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The Ecommerce BFCM Playbook

Most BFCM strategies focus on maximizing short-term gains. Sure, you’ll make some quick sales with deep discounts which everyone expects, but what happens after BFCM? This playbook is designed to drive long-term value by building relationships, not just transactions.

The Ecommerce BFCM Playbook
In collaboration with Gorgias, the customer service platform used by 15,000 brands
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What's Inside

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It’s Not Just About Selling More — It’s About Building Loyalty

Focus on building meaningful customer relationships through personalized engagement that drives loyalty, rather than prioritizing one-time BFCM sales only.
2

It Puts Experience First, Not Just Discounts

This chapter emphasizes creating an engaging and memorable experience that blends personalization with offers, fostering deeper connections beyond discounts.
3

Spark Conversations and Drive Engagement

Proactively engage customers in real-time during BFCM through live chat and interactive campaigns, driving conversions and delivering a personalized experience.
4

During and Post BFCM Upsells & Cross-Sells Ahead of the Holidays

Learn how upselling and cross-selling strategies can boost AOV during BFCM while building momentum and sustaining engagement into the holiday season.
5

Be Proactive. Experiment Early to Optimize Results

Start A/B testing messaging, visuals, and offers ahead of BFCM to discover what resonates with your audience, maximizing conversion opportunities during the sale.
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[Ebook] Ecommerce bfcm playbook '24
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