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The Ecommerce BFCM Playbook
Most BFCM strategies focus on maximizing short-term gains. Sure, you’ll make some quick sales with deep discounts which everyone expects, but what happens after BFCM? This playbook is designed to drive long-term value by building relationships, not just transactions.
In collaboration with Gorgias, the customer service platform used by 15,000 brands
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What's Inside
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It’s Not Just About Selling More — It’s About Creating Personalized Experiences
Focus on building meaningful customer relationships through personalized engagement that drives loyalty, rather than prioritizing one-time BFCM sales only.
02
It Puts Experience First, Not Just Generic Discounts
This chapter emphasizes creating an engaging and memorable experience that blends personalization with offers, fostering deeper connections beyond discounts.
03
Spark Conversations and Drive Engagement
Proactively engage customers in real-time during BFCM through live chat and interactive campaigns, driving conversions and delivering a personalized experience.
04
During and Post BFCM Upsells & Cross-Sells Ahead of the Holidays
Learn how upselling and cross-selling strategies can boost AOV during BFCM while building momentum and sustaining engagement into the holiday season.
05
Be Proactive. Experiment Early to Optimize Results
Start testing AI, messaging, visuals, and offers ahead of BFCM to discover what resonates with your audience, maximizing conversion opportunities during the sale.
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