Many brands consider customer service to be a low-leverage and low-skill role: Agents simply answer tickets and escalate all higher-leverage work to other teams. Right? Not quite. Customer service interact with your customers and drive growth by: 

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• Offering proactive and pre-sales support to boost conversion rates
• Acting as sales consultants, recommending products to upsell and cross-sell customers
• Building self-service resources and automation to scale your customer experience
• Resolving customer issues to raise your win-back rate
• Managing VIP relationships to boost customer loyalty
• Encouraging loyal customers to leave reviews and refer others, driving new business

Of course, all of that is only possible if you hire A-players who can push beyond simple issue resolution, obsess over elevating the customer experience, and drive revenue for the business.

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That’s why we’re here.

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We partnered with Jon Tucker, CEO of HelpFlow.com, an agency that’s helped over 100 brands hire high-impact customer service agents to put together this resource. In the ebook, we document and share his unique framework, which includes a target hire persona template, and tips to create and distribute an effective job posting, and a unique interview format that actually shows you a candidate’s potential.