Parabola

Parabola is an AI-enabled workflow automation tool that helps support, CX, and operations teams turn messy, manual processes into automated workflows—no engineering required. With Parabola’s Gorgias integration, teams can pull ticket, customer, and conversation data into flexible workflows to create custom reports, reconcile information across systems, monitor performance, and trigger downstream actions automatically.

Instead of exporting CSVs, stitching together reports, or manually updating other tools when customer issues arise, Parabola lets you build repeatable processes that keep your support data clean, aligned, and always up to date. Combine Gorgias with platforms like Shopify, NetSuite, your 3PL, or internal databases to eliminate manual effort and improve visibility across your entire customer experience.

Common use cases

• Root-cause analysis: Pull order or shipment details out of ticket bodies and quickly spot what’s driving spikes in issues.
• AI ticket classification: Auto-label tickets into helpful categories like shipping issues, product questions, or returns—no manual tagging needed.
• CX performance dashboards: Build clear dashboards combining Gorgias metrics, CSAT/NPS, and order data to understand what’s working and what’s not.
• Agent context enrichment: Give agents instant context by enriching tickets with VIP status, recent orders, delivery delays, and more.
• SLA and escalation alerts: Keep tickets from slipping through the cracks with automated alerts for aging tickets, SLA risks, or volume surges.
• Custom integrations: Match Gorgias data with information from any other system to generate cross-system reports, or push data from siloed systems into Gorgias.

Together, these flows help CX teams work faster, understand issues sooner, and deliver a more reliable, high-quality support experience without all the manual effort.