Reduce your ticket volume by helping customers help themselves

Learn how to build an FAQ page and Help Center — two of the most powerful self-service resources

[Ebook] FAQ Pages and Help Centers
In collaboration with Gorgias, the customer service platform used by

88% of customers expect brands to have self-service customer service resources. They don’t want to draft an email, sit on hold, or wait for a customer service agent for basic information that should be readily available:

  • Your shipping, return, and refund policies 
  • Product specifications (like sizing and materials)
  • Product set-up and troubleshooting
  • Your brand’s story, values, and mission 

Brands that use Gorgias’ self-service tools deflect up to 30% of tickets that don’t need agent attention. This ebook will empower you to create your first FAQ page with industry-leading examples, or expand the one you already have into a full help center.

This ebook is for you if:

  • You’re a growing brand interested in adding an FAQ page to your site
  • You have an FAQ page and want to upgrade to a Help Center
  • You're exploring impactful self-service tools like self-service order management
Fewer tickets for your agents. Instant answers for your shoppers. A better experience for everyone.
[Ebook] FAQ Pages and Help Centers

Help your customers help themselves


FAQ pages

Everything you need to know about these simple, high-impact pages (+ examples)

Help Centers

When and how to upgrade to more robust help documentation (+ examples)

9 self-service tools to explore

An overview of the most impactful types of customer self-service tools