Reduce your ticket volume by helping customers help themselves

Learn how to build an FAQ page and Help Center — two of the most powerful self-service resources

Reduce your ticket volume by helping customers help themselves
In collaboration with Gorgias, the customer service platform used by

What's Inside


FAQ pages

Everything you need to know about these simple, high-impact pages (+ examples)

Help Centers

When and how to upgrade to more robust help documentation (+ examples)

9 self-service tools to explore

An overview of the most impactful types of customer self-service tools





88% of customers expect brands to have self-service customer service resources. They don’t want to draft an email, sit on hold, or wait for a customer service agent for basic information that should be readily available:

  • Your shipping, return, and refund policies 
  • Product specifications (like sizing and materials)
  • Product set-up and troubleshooting
  • Your brand’s story, values, and mission 

Brands that use Gorgias’ self-service tools deflect up to 30% of tickets that don’t need agent attention. This ebook will empower you to create your first FAQ page with industry-leading examples, or expand the one you already have into a full help center.

This ebook is for you if:

  • You’re a growing brand interested in adding an FAQ page to your site
  • You have an FAQ page and want to upgrade to a Help Center
  • You're exploring impactful self-service tools like self-service order management
Fewer tickets for your agents. Instant answers for your shoppers. A better experience for everyone.
[Ebook] FAQ Pages and Help Centers

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