Reduce your ticket volume by helping customers help themselves

Learn how to build an FAQ page and Help Center — two of the most powerful self-service resources

Reduce your ticket volume by helping customers help themselves

Learn how to build an FAQ page and Help Center — two of the most powerful self-service resources

Thanks for downloading! Now put it to good use.

In collaboration with Gorgias, the customer service platform used by

14,374

brands

What's Inside

FAQ pages

Everything you need to know about these simple, high-impact pages (+ examples)

Help Centers

When and how to upgrade to more robust help documentation (+ examples)

9 self-service tools to explore

An overview of the most impactful types of customer self-service tools

88% of customers expect brands to have self-service customer service resources. They don’t want to draft an email, sit on hold, or wait for a customer service agent for basic information that should be readily available:

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Your shipping, return, and refund policies
Product specifications (like sizing and materials)
Product set-up and troubleshooting
Your brand’s story, values, and mission

Brands that use Gorgias’ self-service tools deflect up to 30% of tickets that don’t need agent attention. This ebook will empower you to create your first FAQ page with industry-leading examples, or expand the one you already have into a full help center.

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This ebook is for you if:

You’re a growing brand interested in adding an FAQ page to your site
You have an FAQ page and want to upgrade to a Help Center
You're exploring impactful self-service tools like self-service order management

Fewer tickets for your agents. Instant answers for your shoppers. A better experience for everyone.

Ready to wow shoppers and empower your support team?

Offer retention-worthy support with Gorgias, the AI-fueled customer service solution for Shopify stores.