Every CX leader walks into BFCM carrying the same fears: surviving traffic spikes, keeping their team from burning out, bracing for the returns spike, and trusting AI enough to let it run when the stakes are highest.

It's no longer just a race to the fastest response or the deepest discount. Shoppers expect instant, personalized, on-brand conversations, and the leaders behind those conversations are under more pressure than ever to get it right.

Brands that get ahead of these fears aren't just surviving BFCM, they come out the other side with a team that didn't burn out, an AI Agent they trust, and a returns process that keeps customers coming back.

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What you'll learn:

• How to optimize your CX ahead of BFCM to keep your team's workload manageable when traffic spikes hit

• How to set guardrails to keep your AI Agent reliable at peak

• What to do when the returns flood in and how to keep your team from burning out doing it

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Plus, hear how real brands are beating these fears, with strategies you can put to work immediately.