Every CX leader walks into BFCM carrying the same fears: surviving traffic spikes, protecting your budget, proving your team's value, and trusting AI enough to let it run when the stakes are highest.

It's no longer just a race to the fastest response or the deepest discount; it's a race to prove that CX itself is worth the investment. Shoppers expect instant, personalized, on-brand conversations, and the leaders behind those conversations are under more pressure than ever to show it's paying off.

Brands that get ahead of these fears aren't just surviving BFCM, they're turning CX into a profit center: automating high-volume questions, guiding pre-sale decisions, and turning support into retention and revenue.

What you'll learn:

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•How to optimize your AI Agent ahead of BFCM to keep your team's workload manageable when traffic spikes hit

• How to protect your budget by proving CX is a revenue driver, not a cost center

• How top brands are turning support into retention and revenue with real tools, not theory