Zendesk runs across three priced products (Suite, Copilot, AI Agents Advanced) plus custom code. Gorgias ships one AI, every channel, with native Shopify.
We ran live A/B testing on a Zendesk account connected to a real Shopify store with real customer data and orders. Every limitation on this page was observed first-hand, not pulled from documentation alone. We also cross-checked every finding against Zendesk's own support AI, Zea, for verbal confirmation.
Copilot is Zendesk's agent-assist bundle. It's a paid add-on at $50/agent/month, available only on Suite Professional or higher (not on Team or Growth). It unlocks eight features: Auto Assist, Intelligent Triage, suggested replies, ticket summaries, merge suggestions, macro suggestions, voice-call summaries, and real-time AI suggestions. Auto Assist both drafts replies and suggests Shopify cancel / refund / lookup actions, but a human agent still clicks Approve before anything destructive runs.
Gaia is a free Chrome extension by Gorgias. It reads your Zendesk tickets from your authenticated browser session, clusters intents, detects AI failures and coverage gaps, and drafts ready-to-use procedures grounded in your real ticket data. It never stores your tickets and runs at your agent access level.
Zendesk's native Shopify cancel and refund actions only operate on unfulfilled orders. Once a customer's order has shipped, is partial-fulfilled, or already refunded, those actions are out of reach of the AI, your agents have to manually log in to Shopify. Gorgias's native Shopify actions cover all order states, plus native integrations to the subscription, returns and tracking apps ecommerce brands actually use.