Gorgias vs.

Klaviyo

Klaviyo optimizes sends. Gorgias optimizes resolutions.

When support is an add-on, teams deal with limited visibility, disconnected workflows, and fragmented pricing. When it’s the core product, everything works together, from AI to automation to resolution.

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Why Gorgias

Four reasons teams choose Gorgias over Klaviyo

AI you can actually oversee

Klaviyo splits billing across multiple products. The helpdesk charges per ticket created, Customer Hub is billed by active profiles, and marketing profiles are counted separately, so costs grow in different directions at once.

Gorgias keeps it simple. One price for handled tickets, and AI is only charged when a conversation is fully resolved without human involvement. No hidden billing, no compounding costs.

A platform that's out of beta

Klaviyo Service is still in beta, including email. Full Customer Agent functionality is limited to Shopify stores running in English, reinforcing that the product functionality is limited and experimental.

Gorgias has been purpose-built for ecommerce support for over a decade. It runs across web chat, email, and SMS, integrates deeply with Shopify, and handles multilingual conversations out of the box across every channel.

Pay for outcomes, not activity

Gorgias keeps it simple. One price for handled tickets, and AI is only charged when a conversation is fully resolved without human involvement. No hidden billing, no compounding costs.

Seamless handoff from AI to agent

Klaviyo often adds an authentication step when AI escalates to a human, requiring customers to provide their email before a ticket is created. Skills that access account-specific data like order tracking, returns, order editing, subscriptions, and loyalty also require customers to sign in first in order to be handed off to a human.

Gorgias handles escalation without an authentication gate or extra step. Conversations continue automatically and agents receive a ticket summary with full context to catch them up instantly.

FAQs

Frequently asked questions

What is the difference between Gorgias and Zendesk AI?

Both platforms offer AI across email, chat, SMS, social, and voice, access to full order history, and pre-sale shopping assistance. Gorgias AI also supports 13+ native Shopify actions including refunds, cancellations, edits, and reshipping, AI coaching and scoring, and resolution-based pricing where you only pay for fully resolved conversations. Klaviyo AI does not offer native Shopify actions, AI coaching or scoring, or outcome-based pricing.

Which ecommerce tools do Gorgias and Zendesk integrate with?

Both platforms offer 100+ ecommerce integrations. Where they differ is depth. Gorgias integrations are built specifically for support workflows, connecting tools like Recharge, Attentive, Yotpo, Smile.io, Loop Returns, and NetSuite directly into the helpdesk. Klaviyo integrations are built primarily around marketing workflows.

Can Gorgias and Zendesk integrate with Shopify?

Gorgias has a native Shopify integration that supports reading and writing data, including order data in macros, and lets agents perform actions like refunds, cancellations, and order edits directly in the ticket view. Klaviyo does not offer a native Shopify integration with read and write capabilities or in-ticket Shopify actions.

How do reporting and analytics differ between Gorgias and Zendesk?

Gorgias includes a Revenue Dashboard that ties support activity directly to ecommerce sales, as well as full agent productivity reporting history. Klaviyo does not offer either. Both platforms cover ecommerce as a core focus, but Gorgias reporting is built around support performance and revenue impact specifically.

How do Gorgias and Zendesk differ in cost?

Gorgias charges per handled ticket and starts at $10/month, with AI priced at $0.50–$1 per resolution and unlimited users included. Klaviyo charges per ticket created regardless of whether it is resolved, bills Customer Hub separately based on active profiles, and counts marketing profiles on top. Each product scales independently, making total spend harder to predict.

How do Gorgias and Zendesk differ for self-service and knowledge management?

Gorgias includes a Help Center, Contact Form, interactive scripted automations on your website, Order Management portals, and the ability to generate help center articles from past tickets using AI. Klaviyo offers Customer Hub as a self-service portal, though it is billed separately based on active profiles.

Our Customers

Eliminate turnaround times and create exceptional customer experiences

“Gorgias is a great tool — streamlined and connected with Shopify in a really straightforward way that makes it easy to handle customer orders. Gorgias really helps eliminate the turnaround times for getting back to customers in a timely fashion."

Addison Debter

Head of Customer Service

Kirby Allison

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Capabilities ahead of the competition

“I already love Gorgias because its email and chat capabilities are ahead of the competition, so I trust Gorgias to also build the best AI agent. And having all our CX tools within the same system is important — I don’t want yet another dashboard to check.”

Tosha Moyer

Senior Customer Experience Manager

Psycho Bunny

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"Gorgias AI Agent is going to be a game-changer for us during BFCM. Immediate, personalized responses reduce the volume of repetitive inquiries and ensure our community feels supported during the busiest time of the year. Our community members have even mistaken the AI Agent for a real person, which speaks volumes about how well it aligns with our brand voice.”

Zoe Cranney

Community Experience Expert

LSKD

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