Resources
>
Playbooks
>
Convert Campaigns Library
>
General campaigns
Chapter
6
#
minutes

General campaigns

To wrap up our recommendations, we’ll share some campaigns for common URLs on every ecommerce website. These general campaigns reinforce the founding foundation for your conversion strategy, helping customers find their way at key points of the shopping journey. 

Offer help on the cart page

When visitors hesitate on the cart page, something is causing hesitation before checkout. This is a great opportunity to poke your head in and let them know you’re available to answer any questions. 

🎯 Primary goal: Offer support through 1:1 chat conversations

💰 Expected revenue outcome: +1% revenue uplift

⚠️ Note: About 50% of shops today mainly use mini-carts instead of dedicated cart pages. Since these campaigns use URLs to target shoppers, they aren’t relevant for shops that use mini-carts.

💡 Real example: TUSHY created a campaign for shoppers to reply, creating a ticket for an Agent to assist the shopper.

TUSHY offers help and points customers to their self-service guide.
TUSHY's chat campaign settings

Offer help on the search page

When shoppers are using your search bar, they’re looking for something. Picture an in-store interaction: If customers were wandering around the store, a smart sales associate would ask if they need help finding anything. These campaigns are the ecommerce version. 

🎯 Primary goal: Offer support through 1:1 chat conversations

💰 Expected revenue outcome: +0.5% revenue uplift

💡 Real example: Glamnetic encourages customers to ask for help.

Glamnetic offers help via chat campaign
Glamnetic's chat campaign settings

Newsletter signup

Get the lastest blog posts from the ecommerce industry directly in your inbox once a week.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Frequently asked questions