General campaigns

To wrap up our recommendations, we’ll share some campaigns for common URLs on every ecommerce website. These general campaigns reinforce the founding foundation for your conversion strategy, helping customers find their way at key points of the shopping journey. 

Offer help on the cart page

When visitors hesitate on the cart page, something is causing hesitation before checkout. This is a great opportunity to poke your head in and let them know you’re available to answer any questions. 

🎯 Primary goal: Offer support through 1:1 chat conversations

💰 Expected revenue outcome: +1% revenue uplift

⚠️ Note: About 50% of shops today mainly use mini-carts instead of dedicated cart pages. Since these campaigns use URLs to target shoppers, they aren’t relevant for shops that use mini-carts.

💡 Real example: TUSHY created a campaign for shoppers to reply, creating a ticket for an Agent to assist the shopper.

Offer help on the search page

When shoppers are using your search bar, they’re looking for something. Picture an in-store interaction: If customers were wandering around the store, a smart sales associate would ask if they need help finding anything. These campaigns are the ecommerce version. 

🎯 Primary goal: Offer support through 1:1 chat conversations

💰 Expected revenue outcome: +0.5% revenue uplift

💡 Real example: Glamnetic encourages customers to ask for help.