Offer dynamic discounts—only when it counts

Sometimes, customers need a gentle nudge before clicking “Add to Cart.” 

But deep discounting and mass promotions are a fast track to sacrificing margins, transactional customer relationships, and conditioning customers to expect a discount every time they shop. 

Dynamic discounting, on the other hand, uses AI for a smarter, intent-driven approach. It only offers a discount when it’s likely to drive a sale. 

📧 Want example responses for each selling style and shopper intent level? Sign up to receive our Selling Style Matrix. 

What are dynamic discounts?

Shopping Assistant uses an AI-driven discount strategy that personalizes offerings based on shopper behavior, purchase intent, and clearly defined rules to maximize conversions while minimizing unnecessary discounts. 

It gives hesitant shoppers the extra incentive they need while protecting your margins. 

Shopping Assistant follows a structured discounting strategy

It’s not just sending a promo code to everyone who enters the chat. Instead, Shopping Assistant looks for specific cues and context that signal when a shopper is more likely to convert with a discount. 

For example, Shopping Assistant performs:

• Shopper behavior analysis—AI tracks browsing activity, cart status, and conversation context to assess purchase intent
• Shopper interest stage mapping—Discounts are offered based on the shopper's level of engagement and readiness to buy

You’re in control with customizable sales settings 

Don’t worry, the robots aren’t taking over. You can customize how and when Shopping Assistant applies discounts through your sales settings. 

Within Gorgias, you can choose between four discount frequency strategies:

1. No discount—It will never offer discounts, prioritizing value.
2. Conservative—It will offer discounts in rare cases, like when a high-intent customer hesitates at checkout. 
3. Strategic—It will selectively use discounts, based on customer behavior and their likelihood to convert. For instance, if a shopper hesitates after multiple product views, Shopping Assistant may send a code. 
4. Generous—It will use discounts often to maximize conversions and reduce cart abandonment. 

Within each strategy, you can also set your fixed discount percentage, which is the percentage off Shopping Assistant offers. 

The benefits of AI-driven discounting 

Unlike traditional discounting strategies that apply blanket promotions to all visitors or broad segments, Shopping Assistant takes a more personalized approach. 

With AI-powered dynamic discounts, ecommerce brands benefit from:

• Higher conversions—Discounts are only offered to shoppers who need extra motivation to purchase.
• Reduced margin loss—Prevents unnecessary discounting by filtering out low-intent shoppers.
• More personalized sales experience—AI tailors offers based on real-time shopper behavior.
• Full control—You set discount limits, strategies, and when AI should apply incentives.