Introduction: Unlock revenue with AI-powered shopping

Gartner predicts that by the end of 2025, 85% of online customer interactions will be handled without a human agent. 

Customers have become accustomed to asking LLMs their most complex questions and receiving personalized, accurate answers instantly. 

And now, they expect that same experience on your website. 

So, the brands that aren’t adopting Conversational AI are already falling behind. 

Today’s shopper wants immediate answers to their most individualized questions:

• What’s the right size for my body type?
• Do you have a top that would match these pants? 
• Is this product safe if I have a tree nut allergy? 

This is where AI shines. Conversational AI makes every interaction feel complete, personal, and effortless, before and after purchases. AI-driven personalization leads to a 5-10% higher customer satisfaction and engagement.

But it also impacts your bottom line. 

With 70% of online carts abandoned, winning brands are using automation to recover them, instantly answering customer questions when it matters most. 

According to Forrester, 50% of customers abandon their purchase if they don’t get a quick answer. And the threshold for what is considered “quick” is getting shorter and shorter. The only way to keep up is Conversational AI.

Shoppers today expect more than a static website. They expect answers, guidance, and a personalized experience. That’s where Gorgias’s Shopping Assistant comes in.

Built into your store’s chat and email, Shopping Assistant is an always-on, AI-powered virtual sales associate that delivers one-to-one shopping support at scale. It doesn’t just react or answer FAQs—it reads context, understands intent, and proactively helps shoppers find what they need more quickly. 

The result? A smoother path to purchase and measurable revenue increases.

Gorgias brands that use Shopping Assistant have seen real results: 

• +62% increase in conversion rate
• +10% Increase average order value 
• +1.65% overall revenue uplift 

📧 If you want to dive deeper, sign up for emails with even more templates, resources, and real-world examples from brands winning with Shopping Assistant. 

Four proven ways Shopping Assistant drives revenue

Whether you’re looking to increase conversions, reduce drop-off, or create a VIP experience for everyone who lands on your site, Shopping Assistant has four core use cases that help drive sales:

1. Product education and recommendations to reduce browse abandonment

Shopping Assistant powers personalized product discovery based on real-time shopper behavior, solves repetitive pre-sales questions, and builds shopper confidence.

2. Intelligent upselling and cross-selling to increase cart size

It recommends complementary items or gently guides users to upgrade options to boost cart size and increase AOV.

3. Limit cart abandonment with smart, dynamic discounts

Shopping Assistant detects friction and hesitation points, then offers discounts to re-engage shoppers before they bounce.

4. Guide shoppers with proactive engagement features 

Through customer engagement features like a floating query bar, Suggested Product Questions, and tailored messages triggered on the search results page, shoppers can ask questions and explore products on their own terms, at any stage of their journey. 

This playbook covers the basics of each of these four AI-powered sales strategies.