How Shopping Assistant can be your #1 salesperson

Don’t let shoppers bounce from your site because they couldn’t get their question answered. In the age of AI, customers expect instant answers to their most specific questions. If they can’t find that information or don’t know where to look, they’ll be on to the next site. 

Until now, the focus has been on optimizing your entire website to drive shoppers from discovery to purchase. But the missing piece is engaging high-intent shoppers in one-to-one conversations, right before they’re about to convert.  

Shopping Assistant changes that. 

Powered by AI, it transforms your communication channels, such as chat and email, into personalized, always-on virtual sales tools. Shopping Assistant tailors every interaction in real time based on three contextual factors:

• Shopper’s browsing activity—What is the customer doing on your website? It considers pages viewed, purchase history, and cart status to personalize the shopping experience and avoid redundant questions, such as “What product are you looking at?” 
• Shopper’s buying intent—What does the shopper’s browsing behavior signal in terms of their interest level and readiness to purchase? Are they in the discovery, interest, or ready-to-buy phase? 
• Your brand’s selling preferences—What selling style and discounting preferences did you choose in your Shopping Assistant sales settings?

📧 Get the most out of Shopping Assistant—sign up for templates, resources, and customer success stories from top brands. 

How to get started with Shopping Assistant

Setting up Shopping Assistant takes just a few simple steps, and once it’s live, it works around the clock to help convert shoppers without adding headcount. Here’s how to get it up and running:

1. Add Chat on your store’s website. Make sure your Gorgias live chat widget is live on your site so shoppers can interact with Shopping Assistant. 
2. Onboard AI Agent with brand-specific knowledge. Give AI Agent the information it needs to sell effectively. While it pulls info from your Shopify product catalog and website in real time, you can also upload custom Guidance, policies, PDPs, sales playbooks, and other resources. 
3. Review your brand's sales best practices. Ensure AI Agent knows how you operate by reviewing your tone of voice and handover topics. 
4. Enable AI Agent on Chat. You can install chat on any page of your website, including the Shopify checkout, to help prevent cart abandonment. 
5. Configure your sales settings. Use the sliders to choose your selling style and discount strategy, and enter your fixed discount percentage. You can also toggle on any of the three customer engagement features: Ask anything input, trigger on search, and suggested product questions. 

Want some help setting it up? Book a demo to see it in action and see how it can work for you!