Seeking Health supplemented product education with personalized discounts for a healthier conversion rate

Historically, drugstores and mass retailers have been the go-to destination for health and wellness products like supplements. However, in 2024, ecommerce stores surpassed these channels for the first time, accounting for 28.3% of the dollar market share.

Since wellness products significantly impact people’s everyday lives and health, it’s natural for shoppers to have numerous questions and hesitation before committing to a purchase. That’s why ecommerce brands need to provide the same level of care shoppers would receive in-store. 

Seeking Health, a leading online supplement brand, has introduced Shopping Assistant to deliver this experience at scale. Its virtual, AI-powered salesperson can answer repetitive product questions, find the best products for each customer’s unique health goals, and even offer discounts when the customer needs a little extra motivation. 

When shoppers browse specific products, Shopping Assistant prompts them with AI-generated product questions. For instance, when someone browses the PQQ Lozenge page, they can click on any of these question prompts to learn more: 

• Can children take this lozenge?
• What are the benefits of PQQ?
• How often should I take this lozenge? 

Once a shopper clicks on one of these prompts, it starts a chat with the AI Agent: 

The customer can ask any follow-up questions, and Shopping Assistant will tailor its answers based on the customer’s intent and preferences: 

Shopping Assistant will also naturally cross-sell complementary products, by making intelligent recommendations based on the conversation: 

After identifying that the customer has high purchase intent, based on several specific follow-up questions, Shopping Assistant offers a unique 10% off discount code to close the deal: 

Shopping Assistant guided the customer through the entire journey, answering product questions, making relevant cross-sell recommendations, and securing the sale with a discount code. 

This resulted in the shopper purchasing both products, without any human intervention.