How Arc’teryx’s Conversion Rate Climbed 75% With Shopping Assistant

Challenge: As a premium outerwear brand, Arc’teryx faced a high volume of pre-purchase questions about the nuanced technical differences between its wide variety of SKUs across multiple product collections. Without immediate, accurate, and educational responses, customers were unsure if the product would work for them, leading to hesitation and cart abandonment. 

Solution: Arc’teryx introduced Shopping Assistant and proactive engagement campaigns to simplify product navigation, enhance product education, and deliver tailored product recommendations based on customer needs. This gave customers a deeper understanding of each product, resulting in greater purchase confidence, AOV, and conversion rates.