Meet bareMineral’s Newest Top Seller: An AI Shopping Assistant That Finds the Perfect Shade Every Time
Challenge: Beauty customers often struggle to find the right foundation or concealer shade online, especially when products are reformulated or discontinued, causing hesitation, abandoned carts, and costly returns. bareMinerals’ CX team needed a scalable solution to handle the high volume of incoming product-related and shade-matching questions, many of which came in after business hours.
Solution: bareMinerals launched Shopping Assistant to deliver instant, expert product recommendations 24/7, driving more conversions and reducing return rates. Integrated with their Shopify product catalog and trained on shade matching nuances, Shopping Assistant guides customers through product discovery, increases basket size with natural upsells, and eliminates guesswork, without adding headcount.