How Boody Lifted Sales 10% and Cut Response Times by 99% With AI Agent

Challenge: As Boody rapidly expanded into international markets, its small CX team was bogged down by repetitive post-purchase tickets. Its former Helpdesk, Re:amaze, lacked AI and automation, leading to slow response times, missed urgent conversations, and low team morale since agents were stuck in a constant loop of responding to the same questions over and over again. 

Solution: Migrating to Gorgias and implementing AI Agent empowered Boody to automate 26% of all customer conversations, freeing the CX team from repetitive tickets. AI Agent delivered 99% faster customer responses and let the human agents refocus on high-value work like process improvement, internal collaboration with marketing and product teams, and building relationships with customers who shared intimate stories about how Boody’s bras supported them through their postpartum and post-surgery.