How Boston Proper Automates 36% of Support Volume to Focus on Revenue-Generating Channels

Challenge: As Boston Proper grew, the team struggled to maintain a personalized shopping experience with siloed, outdated systems. They needed a platform to integrate its support channels and ecommerce apps, and drive operational efficiency with powerful automation.

Solution: With Gorgias Automate and AI Agent, Boston Proper reached a 36% automation rate and reduced first response times from days to seconds by automating routine tickets, centralizing customer profiles for omnichannel support, and integrating their tech into one primary CX hub.