
How Caitlyn Minimalist Increased One-Touch Tickets by 300% and Reached a 20% Conversion Rate with AI Agent for Support and Sales
99%
decrease in FRT
59%
decrease in resolution time
175%
conversion rate uplift (AI Shopping Assistant sales vs. human agents)
Challenge: As a personalized jewelry brand, shoppers turn to Caitlyn Minimalist for special gifts that often require a little extra communication with the brand to make sure they get it just right. With that comes an increase in tickets for the team to manage, reaching 30,000+ each month.
Solution: Gorgias’s AI Agent, capable of pre-sales assistance and post-purchase support, helped Caitlyn Minimalist provide personalized responses to repetitive WISMO tickets while simultaneously offering tailored product recommendations. AI Agent personalizes each conversation by pulling information from the website and customer profiles, leading to faster resolutions and more sales.