How Caitlyn Minimalist Uses Shopping Assistant To Turn Single Purchases Into Jewelry Collections

Challenge: As a fast-growing jewelry brand, Caitlyn Minimalist faced a flood of time-sensitive questions about metal quality, tarnish resistance, allergy safety, engraving, or birthstone customization, especially during peak gifting seasons. Without instant answers, high-intent shoppers abandoned their carts, and the brand missed valuable upsell moments, such as suggesting a protective jewelry box or a matching piece to complete a gift set.

Solution: Implementing an AI Shopping Assistant empowered Caitlyn Minimalist to deliver fast, tailored responses around the clock. It clearly explains the differences between similar SKUs, makes great gift recommendations, and naturally upsells complementary pieces when the time is right, turning pre-sales questions into revenue.