
How Cornbread Hemp Reached a 13.6% Phone Conversion Rate With Gorgias Voice
2.9%
more conversions on phone (vs. all other channels)
3
minute average talk time
1 hr 45 min
resolution time (vs. 1d 06h average for Gorgias merchants)
Challenge: As Cornbread Hemp’s support team hit 1,000 weekly calls, Google Voice fell short, lacking call tracking, integrations, and automatic documentation. This made it hard to provide personalized support to shoppers seeking CBD product guidance and education.
Solution: Switching to Gorgias Voice enabled Cornbread Hemp’s team to personalize interactions with tailored product recommendations based on purchase history. It centralized customer data from Shopify and Aftership across email, chat, and phone calls. AI-powered transcripts and summaries helped agents focus on interactions, boosting conversions, upsells, and cross-sells.