How Nude Project Resolves 74% of Tickets in One Touch with Gorgias’s AI Agent

Challenge: As the brand grew, Nude Project’s CX team was overwhelmed by the increasing volume of customer tickets. Its former CX platform, Zendesk, lacked automation capabilities, leaving the five-person CX team with an average daily backlog of 2,000 unanswered tickets. This delayed response times and threatened the brand’s reputation as a leader in the streetwear industry. 

Solution: Gorgias & CX  agency, custo.tech, guided Nude Project through a migration from Zendesk to Gorgias to unlock better automation capabilities. With AI Agent handling repetitive questions, Nude Project’s CX team can focus on more strategic customer initiatives like launching their Key Member loyalty program that rewards its best customers.