How TUSHY Uses Shopping Assistant to Drive 190% Higher Chat Conversion Rate By Building Customer Confidence

About

A bidet brand needed scalable pre-sales support as their product catalog expanded. Using Shopping Assistant for recommendations and installation help, they achieved a 15% higher conversion rate, 13x ROI, and 2x better performance than human agents.

Industry
Consumer Goods
Previous helpdesk
Company size
Product in use
Automate
,
Shopping Assistant
,
Main integrations
13x
ROI
+15%
chat conversion rate
2x
higher chat conversion rate for Shopping Assistant (vs. human agents)

Challenge: As TUSHY expanded its product catalog, its CX team needed a scalable way to stay informed and refine their upselling skills to increase cart value. Without specialized sales training, recommending higher-value bundles and upgrades was difficult. A more efficient solution was essential to boost customer satisfaction, maintain positive relationships, and drive revenue.

Solution: Introducing Shopping Assistant allowed TUSHY to offer immediate AI-powered, hyper-personalized pre-sales support. By providing measurement and fit guidance, installation support, and product recommendations, TUSHY’s Shopping Assistant increases customer confidence and turns conversations into conversions.   

The challenge

A legacy support platform that didn’t scale, drove up operational costs, and lacked essential metrics

The solution

Scaling CX without scaling headcount thanks to Gorgias and AI-driven support

Onboarding an ecommerce-focused platform that consolidates CX

The result

Scaling CX without scaling headcount thanks to Gorgias and AI-driven support

Onboarding an ecommerce-focused platform that consolidates CX

Next step