
How TUSHY Uses Shopping Assistant to Drive 190% Higher Chat Conversion Rate By Building Customer Confidence
13x
ROI
+15%
chat conversion rate
2x
higher chat conversion rate for Shopping Assistant (vs. human agents)
Challenge: As TUSHY expanded its product catalog, its CX team needed a scalable way to stay informed and refine their upselling skills to increase cart value. Without specialized sales training, recommending higher-value bundles and upgrades was difficult. A more efficient solution was essential to boost customer satisfaction, maintain positive relationships, and drive revenue.
Solution: Introducing Shopping Assistant allowed TUSHY to offer immediate AI-powered, hyper-personalized pre-sales support. By providing measurement and fit guidance, installation support, and product recommendations, TUSHY’s Shopping Assistant increases customer confidence and turns conversations into conversions.