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The CX-Driven Growth Playbook

Learn how to lift revenue by 44% by making your customers happier, based on 25 interviews and research from 10,000 DTC brands.

CX growth

What's inside

Introduction: Why happy customers are the best fuel for growth

Proactively send DMs to your Instagram, TikTok, and Facebook customers for a 4% lift in revenue

Incentivize your support team to generate revenue for an estimated 1% lift in revenue

Replace lost packages for free to improve customer experience at a neutral cost

Celebrate key moments of your relationship with your customers and make them feel special

Add an FAQ page to deflect customer support tickets and improve CX

Reach out to subscription customers who might churn due to a billing problem and retain 0.5% revenue

Proactively chat shoppers with best-selling products in their carts to reduce cart abandonment for an estimated revenue lift of 13%

Sort your product collections based on user behavior for an estimated revenue lift of 10%

Create a community of fans and leverage their insights for an estimated revenue lift of 6%

Add reviews to your product pages for an estimated revenue lift of 1.5%

Make personalized recommendations in your email signature for a revenue lift of 1%

Update your delivery flow to drive repeat purchases for an estimated revenue impact of 1%

Strive for the highest NPS possible to improve and maintain a stand-out customer experience

Collect ample customer feedback to improve your customer experience and product

Improve your satisfaction score (CSAT) from 4 to 4.9/5 for an estimated revenue lift of 4%

Resolve your customers’ concerns within 6 hours for an estimated revenue lift of 2%

Add a chat on your return portal and protect 0.02% of your revenue plus reduce operating costs by 1%

Outsource the repetitive part of support to reduce your operating cost by 1%

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