Social proof is one of the most powerful influences on a prospective buyer. Reviews from other shoppers will likely resonate much more than the best sales copy in the world. Collect and share those reviews where they matter most: when a customer’s browsing your products.
Who does this? Steve Madden, Good American
Why a 1.5% lift? 10 reviews on a given product can uplift conversion by 53%, but 100 can more than double the conversion. If you reach 100 product reviews for at least your best-selling products (likely 50% of your revenue), you’ll double your conversion for these products. For instance, you’ll shift from an average 2% on-site conversion to 4% conversion. As your best-selling product likely accounts for 50% of your revenue, you’ll lift revenue by 1%.
How to implement this tip? Set up a product review tool, either on its own or integrated with your customer service platform. Regularly ask your customers to leave you a product review after their purchase. Create a rewards program for customers who let you a lot of reviews: discount codes or invitations to private sales are compelling motivation.
📚 Get more context and in-depth tips in our article on ecommerce product reviews.
