By default, Shopify asks you to create collections manually. While common sense will get you far when setting up collections, you may achieve a higher average order value (AOV) if you group collections based on past user behavior (like purchases). This way, you adopt a data-based approach to showing off the product collections people are most likely to be interested in.
Why a 10% lift? The 10% number is based on before-and-after feedback from merchants we've interviewed.
📚 Get more context and in-depth tips in our article on product categorization.