By default, Shopify asks you to create collections manually. While common sense will get you far when setting up collections, you may achieve a higher average order value (AOV) if you group collections based on past user behavior (like purchases). This way, you adopt a data-based approach to showing off the product collections people are most likely to be interested in.
Who does this? Merchology, Adika
Why a 10% lift? The 10% number is based on before-and-after feedback from merchants we've interviewed.
How to implement this tip? Install an application that will adjust the sorting of your product collection based on user data. We recommend Crossing Minds and Wiser.
📚 Get more context and in-depth tips in our article on product categorization.
