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Conversational Shopping Trends

Conversations Are Becoming a Revenue Channel: The Data Proves It

Brands using AI-driven conversational commerce are seeing measurable gains in purchase rates, retention, and AOV. The data from 16,000+ ecommerce brands shows why conversation has become the new path to checkout.
By Gabrielle Policella
0 min read . By Gabrielle Policella

TL;DR:

  • Customer journeys are collapsing to a single conversation. The traditional browse-and-buy journey is giving way to AI-guided shopping that moves from discovery to purchase in a single exchange.
  • 79% of brands say AI-driven conversational commerce has increased their sales and purchase rates.
  • AI-only influenced orders grew 63% in a single year, from 2.7 million in Q1 to 4.4 million in Q4.
  • Brands treating conversation as a revenue channel. They’re not just a support function, generating higher AOV, shorter buying cycles, and stronger retention.

The page-based shopping experience dominated for decades. Customers would search, browse, compare, abandon, get retargeted, return, and eventually buy (sometimes). 

That journey is no longer the only option.

Shoppers are turning to chat, messaging, and AI-powered tools to find what they need. Instead of clicking through product pages or reading static FAQs, they ask questions, have back-and-forth conversations, and get answers that move them closer to a purchase in real time. The path to checkout has changed, and the brands that recognize this are pulling ahead.

Read our 2026 State of Conversational Commerce Report to learn more about conversation commerce trends from 400 ecommerce decision-makers and 16,000+ ecommerce brands using Gorgias. 

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The shopping journey has collapsed into a single thread

The traditional shopping journey was a solo experience. A shopper had a need, searched for options, browsed across sessions, and eventually made a decision — often days later, after being retargeted multiple times. Support only entered the picture after the purchase.

Side-by-side comparison showing traditional page-based shopping with multiple steps and drop-offs versus a streamlined conversation-led journey with AI guidance and fewer friction points.

The conversation-led journey collapses that timeline:

  1. A shopper recognizes a need and starts a conversation via chat, messaging, or a search-triggered prompt
  2. An AI agent asks clarifying questions about preferences, budget, and constraints
  3. The AI provides personalized product recommendations in real time
  4. The shopper validates concerns about fit, compatibility, delivery, and returns, all inside the conversation
  5. The shopper completes the purchase directly within or immediately after that exchange
  6. The AI picks up the conversation post-purchase for order tracking and proactive support
  7. A human agent steps in only when the situation calls for it

What used to take days now takes minutes. Discovery, evaluation, and purchase happen in a single thread.

Conversation is a revenue strategy, not a support upgrade

79% of brands agree that AI-driven conversational commerce has increased sales and purchase rates in their business. When brands were asked to rank the highest-return areas:

  • 38% cited improved customer support efficiency
  • 23% pointed to higher customer retention and loyalty
  • 20% saw improved purchase rates

Those numbers reflect something important: the value of conversation compounds. Faster support reduces friction. Better retention raises lifetime value. More confident shoppers buy more often and spend more per order.

The brands seeing the biggest returns aren't just using AI to deflect tickets. They're using it to create one-to-one shopping experiences at scale.

What the data shows about AI-influenced orders

Looking at AI-only influenced orders across key verticals like Apparel and Accessories, Food and Beverages, Health and Beauty, Home and Garden, and Sporting Goods, the growth across a single year was significant. 

Quarterly bar chart showing conversations linked to orders increasing from about 2.7M in Q1 to 4.4M in Q4, with a small share influenced by AI.
Quarterly bar chart showing conversations linked to orders growing from about 753K in Q1 to just over 1M in Q4, with a small AI-driven portion.
Quarterly bar chart showing conversations linked to orders growing from about 2.05M in Q1 to 2.82M in Q4, with a small portion influenced by AI.
Quarterly bar chart showing conversations linked to orders increasing from about 651K in Q1 to 978K in Q4, with a minor AI contribution.
Quarterly bar chart showing conversations linked to orders rising from about 322K in Q1 to 509K in Q4, with minimal AI influence.

Across industries, ecommerce brands saw AI step into conversations, reduce shopper hesitation, and drive higher QoQ conversion rates. 

Learn more about AI-powered revenue generation in the full 2026 Conversational Commerce Report.

Why brands are making this a strategic priority

84% of brands say the strategic importance of conversational commerce is higher than it was a year ago. 82% agree it will be mainstream in their sector within two years.

Statistics showing 84% of brands increased the strategic importance of conversational commerce and 82% expect AI-driven conversational commerce to become mainstream within two years.

That shift is registering at the leadership level because of what conversational commerce does to the buying experience. Creating one-to-one touchpoints earlier in the journey drives higher AOV, shorter buying cycles, and stronger purchase rates. Shoppers who get real-time answers to their questions are more confident.

What this looks like in practice: TUSHY

TUSHY, known for eco-friendly bidets and bathroom essentials, is a useful example of what happens when you take conversational commerce seriously.

Bidets aren't an impulse purchase. Shoppers have real questions about fit, compatibility, and installation. Those questions used to go unanswered until the CX team could respond, often after the customer had abandoned the cart.

TUSHY used Gorgias's AI Agent and shopping assistant capabilities to automate pre-sales support. AI Agent engaged shoppers in real-time conversations, addressed their concerns directly, and built confidence at the moment of highest intent.

This resulted in a 190% increase in chat-based purchases, a 13x return on investment, and twice the purchase rate of human agents.

How to apply this to your strategy

You don't need to overhaul your entire operation to start seeing results. The most effective approach is to start where the impact is clearest and expand from there.

A few places to begin:

  • Pre-sales chat. Identify your most common pre-purchase questions (sizing, compatibility, shipping timelines) and ensure your AI can answer them confidently and promptly.
  • Product page engagement. Use proactive chat prompts triggered by page behavior to start conversations before shoppers leave.
  • Post-purchase follow-up. Let AI pick up the conversation after checkout with order updates and proactive support, reducing inbound volume and building trust.
  • Human escalation. Define clearly which situations require a human agent – complex issues, emotional exchanges, high-stakes decisions. 

Want to see the full picture of where conversational commerce is headed in 2026? Read the full report to explore the data, trends, and strategies shaping the next era of ecommerce.

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min read.
Conversational Commerce Trends

The State of Conversational Commerce: 5 Trends Reshaping Ecommerce in 2026

Explore 5 key trends from The State of Conversational Commerce Trends Report in 2026.
By Gabrielle Policella
0 min read . By Gabrielle Policella

TL;DR:

  • AI is resolving tickets, not just replying. AI now handles 31% of customer interactions for ecommerce brands, and that number is expected to nearly double within two years.
  • Every channel is becoming a storefront. Conversations are replacing the traditional browse-and-buy journey, with 79% of brands reporting sales from AI-driven interactions. 
  • AI is shortening the buying cycle. 93% of AI-influenced purchases happen within the first 48 hours of the conversation. 
  • CX teams are changing, not shrinking. Ecommerce brands are actively hiring for more technical roles to implement, coach, and maintain AI. 
  • The winning model is hybrid. AI handles volume and speed, while humans handle complexity and judgment. 

The way shoppers buy online has shifted and customers are at the center. 

They no longer want to scroll through product pages, dig through FAQs, or wait 24 hours for an email reply. They open a conversation, ask a specific question, and expect a useful answer in seconds. Brands that can’t deliver these experiences at scale are seeing customer hesitation turn into abandoned carts and lost revenue. 

This shift has a name: conversational commerce. It's the practice of using real-time, two-way conversations as your primary sales channel, through chat, AI agents, messaging apps, and voice. 

What started as an experiment for early adopters has become a key growth lever, with 84% of ecommerce brands treating conversational commerce as a strategic pillar this year vs. last year. 

Bar chart showing percentage of customer interactions handled by AI: 31% in 2025 and 47% within the next two years.

We surveyed 400 ecommerce decision-makers across North America, the U.K., and Europe to understand how conversational commerce and AI are reshaping the ecommerce landscape. These findings are complemented by aggregated and anonymized internal Gorgias platform data from 16,000+ ecommerce brands.

The State of Conversational Commerce in 2026 trends report breaks down all of the findings, including five key trends shaping the ecommerce landscape. 

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Trend 1: AI is table stakes for ecommerce and it’s no longer just about efficiency

A few years ago, adding an AI chatbot to your site that could provide tracking links and Help Center article recommendations was a differentiator. Today, it's table stakes. McKinsey found that 71% of shoppers expect personalized experiences, and 76% get frustrated when they don't get them. 

Right now, most ecommerce professionals use AI, with 93% having used it for at least 1 year. Enthusiasm is accelerating quickly, with only 30% of ecommerce professionals rating their excitement for AI at 10/10 in April 2025. Similarly, while AI adoption rose steadily year over year, it reached a clear peak in 2026.

Bar chart showing ecommerce professionals using AI: 69.2% in 2024, 77.2% in 2025, and 96% in 2026.

The use cases driving this adoption are practical and high-volume:

  • Order tracking and status updates
  • Returns, exchanges, and refund requests
  • Shipping FAQs and delivery estimates
Bar chart showing AI use cases across ecommerce: customer support automation (96%), AI product recommendations (88%), automated tracking updates (69%), AI personalization (64%), inventory control (51%), dynamic pricing (36%), and order fulfillment (18%).

These are the tickets that flood brands’ inboxes every day. AI agents resolve them instantly, without pulling teams away from conversations that actually require human judgment.

Explore AI adoption and use case data in more depth in the full report. 

Trend 2: Conversations are the new path to checkout

The traditional ecommerce funnel, visit site, browse products, add to cart, check out, is losing ground. Shoppers now discover products on Instagram, ask questions via direct message, and complete purchases without ever visiting a website.

Side-by-side comparison of page-based and conversation-led customer journeys, highlighting AI-driven real-time recommendations, proactive information, and post-purchase support within a single conversation.

Conversational AI is actively increasing revenue, with 79% of brands reporting that AI-driven interactions have increased sales and conversion in their business.

Bar chart showing percentage of customer interactions handled by AI: 31% in 2025 and 47% within the next two years.

The practical implication is that every channel is becoming a storefront. Creating personalized touchpoints with customers earlier in the journey, through proactive engagement, is impacting the bottom line. 

Read the full report to explore how AI conversions have increased QoQ by industry.  

Trend 3: AI is accelerating the purchase cycle

Pre-purchase hesitation is one of the biggest conversion killers in ecommerce. A shopper lands on your product page, has a question about sizing or compatibility, can't find the answer quickly, and leaves. That's a lost sale that had nothing to do with your product.

Conversational AI changes that dynamic. When a shopper can ask a question and get an accurate, personalized answer in real time, the friction disappears. 

Brands using Gorgias saw this play out at scale in 2025. When AI Agent recommended a product, 80% of the resulting purchases happened the same day, and 13% happened the next day. 

AI chat interface recommending apparel items based on cart contents, alongside statistic stating 93% of purchases occur within 48 hours of an AI agent’s recommendation.

Brands are further accelerating the buying cycle through proactive engagement. On-site features such as suggested product questions, recommendations triggered by search results, and “Ask Anything” input bars drove 50% of conversation-driven purchases during BFCM 2025. 

Explore how AI is collapsing the purchase cycle in Trend 3 of the report.

Trend 4: AI is making CX teams more technical 

There's a persistent narrative that AI is making CX teams redundant. The data tells a different story. 62% of ecommerce brands are planning to grow their teams, not cut them. But the scope of those teams is changing.

Bar chart of expected headcount changes over 12 months: 21% increase significantly, 41% increase somewhat, 28% stay the same, 9% decrease somewhat, and 1% decrease significantly.

New roles are emerging around AI configuration and quality assurance. Teams are investing in technical members to write AI Guidance instructions, develop tone-of-voice instructions, and continuously QA results. 

CX teams are also bridging the gap between support goals and revenue goals, as the two functions increasingly overlap.

Donut chart indicating 77% of companies report at least some convergence between support and sales functions due to AI.

The result is CX teams that are more technical than they were before. Agents who once spent their days answering repetitive tickets are now spending that time on higher-value work: complex escalations, VIP customer relationships, and improving the AI systems and knowledge bases that handle the volume.

Learn more about the evolution of CX roles in Trend #4. 

Trend 5: The future is hybrid: AI-first, humans when it counts

Despite increasing AI adoption, data shows that ecommerce brands shouldn’t strive for 100% automation. Winning brands are building systems in which AI handles repetitive tier-1 tickets, and humans handle complex, sensitive cases. 

Chart showing which inquiries are handled by AI vs. humans.

AI handles speed and scale. It resolves order-tracking requests at 2 a.m., processes return-eligibility checks in seconds, and answers the same shipping question for the thousandth time without compromising quality. 

Human agents handle conversations that require context, empathy, or decisions that fall outside the standard playbook. There are several topics where shoppers still prefer human support.

Bar chart showing customers prefer human support for order issues (54%), product advice (35%), and returns or refunds (24%).

Successful hybrid systems require continuous iteration, meaning reviewing handover topics, Guidance, and reviewing AI tickets on a weekly basis. 

Discover how leading brands are balancing human and AI systems in Trend #5. 

Where conversational commerce is heading by 2030

The 2026 trends are about expansion and standardization. The 2030 predictions are about what comes next.

Bar chart showing brand expectations by 2030: 89% expect AI voice purchasing, 29% expect AI multilingual support, and 19% expect proactive AI upsells and cross-sells.

Voice-based purchasing is the biggest bet on the horizon. Only 7% of brands currently use voice assistants for commerce, but 89% expect it to be standard by 2030. The vision is a customer who can reorder a product, check their subscription status, or manage a return entirely over the phone.

Proactive AI is the other major shift. Rather than waiting for a customer to reach out, AI will anticipate needs based on browsing behavior, purchase history, and where someone is in their relationship with your brand. Think of it as the digital equivalent of a sales associate who remembers what you bought last time and knows what you're likely to need next.

Explore where ecommerce brands are allocating their AI budgets in the full report. 

Start building your conversational commerce strategy today

The brands winning in 2026 are creating smart, scalable systems where AIhandles volume and humans handle nuance. They’re treating every conversational channel as an opportunity to serve and sell.

The data is clear: AI adoption is accelerating, customer expectations are rising, and the revenue impact of getting this right is measurable.

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min read.
Ecom Lab Announcement

Ecommerce Finally Has a Research Hub Built on Real Data

The Ecom Lab is here. Explore first-party ecommerce data on AI adoption, support performance, and industry benchmarks.
By Gorgias Team
0 min read . By Gorgias Team

TL;DR:

  • The Ecom Lab is Gorgias’s public research hub for ecommerce insights. It shares real, first-party data to help teams understand industry performance and trends.
  • It exists to solve the lack of reliable ecommerce benchmarks. Most available data is self-reported or too broad, making it hard for teams to accurately measure performance.
  • The goal is to give ecommerce teams a clear baseline for smarter decisions. With real benchmarks, you can better evaluate performance and opportunities.
  • The Ecom Lab makes metrics like AI adoption, response times, and CSAT visible. These are segmented by brand size, GMV, and vertical so you can benchmark more precisely.
  • The latest reports reveal major gaps in AI adoption and benchmarking practices. They also highlight how inefficient support processes are driving costs.

Industry benchmarks for ecommerce are hard to come by. Most of what's out there is self-reported, survey-based, or too aggregated to be usable. Teams are left wondering whether their AI adoption is on par with industry standards or if their response times are costing them revenue.

That's a gap we're in a unique position to close. 

Gorgias processes millions of customer conversations across thousands of ecommerce brands every day. This has given us a rare, unfiltered view into how the industry operates. But until now, we’ve kept those insights largely internal.

Today, we're making it public with the Ecom Lab

The result is years of first-party data from thousands of ecommerce brands, packaged into findings that give teams a real foundation to build their strategy on.

What is the Ecom Lab?

The Ecom Lab is Gorgias's public research hub for ecommerce. It publishes insights and reports on AI adoption, support performance, financial impact, and industry trends.

The goal is simple: give teams a real baseline to measure against and to uncover the industry's inner workings.

What data can you find in the Ecom Lab?

Metrics that actually move decisions. 

The Ecom Lab publishes metrics that matter to ecommerce professionals, including AI adoption rates, first response times, CSAT scores, conversion rates, and ticket intents, all broken down by brand size, GMV tier, and industry vertical.

For the first time, teams can see exactly where they stand in comparison to the broader market.

Read the first three reports now

AI is Everywhere reveals why roughly 4 in 5 ecommerce brands still haven't deployed AI in customer-facing support.

Stop Benchmarking Against the Average argues that support teams should benchmark response times against their specific industry vertical rather than the overall average.

Most Brands are Overpaying for Support breaks down the actual cost of support ticket volume and what happens when AI handles the load.

Go to the Ecom Lab →

min read.
Create powerful self-service resources
Capture support-generated revenue
Automate repetitive tasks

Further reading

Live Chat Support Metrics

Live Chat Metrics: 14 KPIs Every Ecommerce Brand Should Track

By Gorgias Team
min read.
0 min read . By Gorgias Team

TL;DR:

  • Live chat metrics measure speed, efficiency, satisfaction, volume, and business impact across your support operation
  • First response time and resolution time are the most tracked speed metrics, with industry benchmarks under 90 seconds and 10 minutes respectively
  • AI-powered chatbots can deflect 40-60% of repetitive inquiries when measured through containment rate
  • Tracking CSAT and customer effort score together gives you a complete picture of the customer experience

Your support team is handling hundreds of chats per week, but you have no idea if customers are satisfied, agents are overwhelmed, or conversations are driving sales. 

Live chat metrics give you that visibility. These KPIs measure how fast your team responds, how efficiently they resolve issues, and how those conversations impact revenue. Without them, you lack visibility into staffing decisions, training priorities, and customer satisfaction. 

In this guide, we'll walk through the 14 most important live chat metrics for ecommerce brands, why they matter, and how to improve them with the right tools.

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What are live chat metrics and why they matter for ecommerce

Live chat metrics show how well your support team performs, how efficiently they handle volume, and how chat impacts the business. They help you identify slowdowns, quality issues, and missed opportunities in customer conversations.

Not all metrics are equally useful. Vanity metrics like total chat volume describe activity. Actionable KPIs like first response time or resolution rate tell you what to fix and where to invest.

For ecommerce brands, these metrics matter more than in most industries. Chat volume spikes during BFCM, launches, and promos. You need to respond fast without sacrificing quality. And unlike email or phone, live chat often sits directly on the path to purchase.

When you don’t track live chat metrics, decisions rely on gut instinct. Staffing guesses replace planning. Coaching becomes reactive. Proving ROI gets harder. The right metrics help you staff smarter, coach better, reduce costs, and tie chat conversations to revenue.

Live chat metrics generally fall into a few core categories, which we’ll break down throughout this guide.

The core categories of live chat metrics

Live chat metrics measure different parts of your support operation, and you need a mix of them to understand performance clearly.

Speed and time-based metrics show how quickly your team responds and resolves chats, setting the baseline for customer expectations.

Efficiency and quality metrics reveal whether issues are solved correctly the first time, not just quickly.

Volume and coverage metrics help you understand chat demand and whether your team has enough capacity during peak periods.

Satisfaction and experience metrics measure how customers feel after a chat and how easy it was to get help.

Automation and AI metrics track how often chatbots resolve conversations without human involvement, freeing agents for complex issues.

Revenue and growth metrics connect chat conversations to conversions and sales, helping you prove ROI.

Next, we’ll break down each category and the specific metrics to track.

Speed and time-based live chat metrics

Speed matters in live chat more than any other support channel. Customers initiate a chat because they want immediate help. If they were willing to wait, they'd send an email. Time-based metrics reveal whether you're meeting their expectations for instant responses and quick resolutions.

First response time (FRT): How fast you reply to a new conversation

What it measures:

The time between when a customer starts a chat and when an agent sends the first reply.

Why it matters:

This first moment sets the tone for the entire interaction and strongly affects whether shoppers stay engaged or leave.

Benchmark:

Top ecommerce teams respond in under 40 seconds.

Formula:

First response time = time of first agent message − time chat started

How to improve it:

  • Staff peak hours based on historical chat volume
  • Use chatbots for instant greetings and routing
  • Set skill-based routing to avoid queue bottlenecks
  • Allow limited concurrent chats during high-volume periods

Tip: Track median FRT instead of averages to avoid outliers skewing results.

Average response time: How fast you reply throughout the conversation

What it measures:

The average time it takes an agent to reply to each message after the first response.

Why it matters:

Customers expect steady speed throughout the chat, not fast greetings followed by long pauses.

Benchmark:

High-performing teams keep average response times under 2 minutes.

Formula:

Average response time = total agent reply time ÷ number of agent responses

How to improve it:

  • Use saved replies for common questions
  • Keep Help Center content searchable inside chat
  • Reduce concurrent chats for complex issues

Average resolution time (ART): How long it takes to fully solve issues

What it measures:

The total time from chat start to issue resolution and chat closure.

Why it matters:

Fast replies mean little if the issue takes too long to solve.

Benchmark:

Simple issues should be resolved in under 10 minutes. For complex issues, aim for under an hour.

Formula:

Resolution time = chat close time − chat start time

How to improve it:

  • Create step-by-step troubleshooting templates
  • Give agents authority to handle refunds and order edits
  • Use AI to surface relevant Help Center articles
  • Route chats by issue type to reduce handoffs

How speed metrics work together

Speed metrics only tell the full story when viewed together.

For example, a team might hit a 45-second first response time, but if average response time stretches to five minutes and resolution takes 25 minutes, customers still experience friction. The chat starts fast, then slows down.

In practice, use first response time to gauge engagement, average response time to spot agent overload, and resolution time to identify process or tooling gaps. Looking at them together shows where speed breaks down.

Efficiency and quality live chat metrics

Speed gets customers in the door. Efficiency and quality determine whether their issue is actually solved. These metrics show whether chats are resolved fully, handled by the right person, and completed without unnecessary effort.

First contact resolution rate (FCR): How fast you solve issues on the first interaction

What it measures:

The percentage of chats resolved in a single interaction without follow-ups or escalation.

Why it matters:

High FCR lowers repeat contacts, reduces support costs, and increases customer satisfaction.

Benchmark:

70%+ is standard, while 80%+ is considered excellent for ecommerce support.

Formula:
FCR = (chats resolved on first contact ÷ total chats) × 100

How to improve it:

  • Train agents deeply on products, policies, and common issues
  • Use complete Macros that answer the full question, not part of it
  • Collect context upfront with pre-chat forms
  • Empower agents to process refunds, cancellations, and changes without escalation

Average chat duration: How long conversations take from start to finish

What it measures:

The total time from when a chat starts to when it’s closed.

Why it matters:

Chats should be efficient but thorough. Shorter isn’t better if issues aren’t fully resolved.

Benchmark:

Most ecommerce chats fall between 10-13 minutes, depending on complexity.

Formula:

Average chat duration = total chat time ÷ number of chats

How to improve it:

  • Use Macros to reduce typing time
  • Train agents to ask clarifying questions early
  • Remove unnecessary verification steps
  • Match complex issues with focused agents

Tip: Review chat duration alongside FCR and CSAT to ensure speed doesn’t hurt quality.

Transfer rate: How often chats are escalated

What it measures:

The percentage of chats handed off between agents or escalated from bots to humans.

Why it matters:

Each transfer adds wait time and forces customers to repeat themselves.

Benchmark:

Under 10% is ideal for most ecommerce teams.

Formula:

Transfer rate = (transferred chats ÷ total chats) × 100

How to reduce it:

  • Use skill-based routing from the start
  • Cross-train agents on common issues
  • Route chats using pre-chat issue selection
  • Give agents the tools and permissions to resolve issues independently

How efficiency and quality metrics work together

Start with FCR. It tells you whether problems are actually solved.

If FCR is strong but chat duration keeps climbing, agents may lack tools or permissions. If duration is short but transfer rate is high, chats are moving fast but landing with the wrong person.

Reading these metrics side by side helps you see whether your team is being efficient, effective, or just busy.

Volume and coverage live chat metrics

Volume and coverage metrics show whether you’re staffed to meet demand. They help you plan schedules, avoid missed chats, and balance agent workload without hurting quality.

Chat volume: How often customers reach out to your support team

What it measures:

The total number of chat conversations started in a given time period.

Why it matters:

Chat volume reveals demand patterns and helps you staff proactively instead of reacting when queues spike.

Benchmark:

There’s no universal benchmark, but ecommerce teams should expect predictable spikes around promos, launches, and BFCM.

Formula:

Chat volume = total chats initiated in a time period

How to manage it:

  • Segment volume by hour, day, and inquiry type
  • Prepare staffing for known peak events
  • Deflect repetitive questions with AI and self-service
  • Set clear chat availability if 24/7 coverage isn’t realistic

Missed chat rate: How often chats are left unanswered

What it measures:

The percentage of chat requests that don’t receive a response.

Why it matters:

Every missed chat is a missed chance to resolve an issue or convert a shopper.

Benchmark:

Under 5% is good, while under 3% is excellent.

Formula:

Missed chat rate = (missed chats ÷ total chat requests) × 100

How to reduce it:

  • Staff peak hours based on historical volume
  • Use chatbots for overflow and off-hours coverage
  • Cap concurrent chats to avoid agent overload
  • Switch chat to offline when no agents are available

Chats per agent: The average workload of each agent

What it measures:

The average number of chats handled by each agent in a given period.

Why it matters:

This metric helps balance productivity with quality and prevent burnout.

Benchmark:

30–50 chats per agent per day is typical for ecommerce, depending on complexity.

Formula:

Chats per agent = total chats handled ÷ number of agents

How to optimize it:

  • Enable limited concurrent chats
  • Use Macros to reduce response time
  • Offload simple questions to automation
  • Cross-train agents to handle multiple inquiry types

How volume and coverage metrics work together

If volume rises but missed chats stay low, staffing is working. If missed chats spike, check chats per agent. High workloads usually mean agents are stretched too thin, even if headcount hasn’t changed.

Viewed together, these metrics show whether you have a demand problem, a coverage problem, or both.

Satisfaction and experience live chat metrics

Operational metrics show how chat performs. Satisfaction metrics show how it feels to customers. These are the strongest predictors of loyalty, repeat purchases, and long-term value.

Customer satisfaction (CSAT) score: How customers rate the chat experience

What it measures:

How satisfied customers are with their chat experience, usually collected via a post-chat survey.

Why it matters:

CSAT reflects whether customers felt helped, heard, and resolved.

Benchmark:

Most ecommerce brands have a 4.6 CSAT. 

Formula:

CSAT = (number of satisfied responses ÷ total responses) × 100

How to improve it:

  • Reduce response and resolution times
  • Coach agents on empathy and tone
  • Prioritize first contact resolution
  • Empower agents to resolve issues fully
  • Follow up on low scores to identify gaps

Customer effort score: How easy it was to get help

What it measures:

How easy it was for customers to get their issue resolved.

Why it matters:

Low-effort experiences are more predictive of loyalty than delight.

Benchmark:

Aim for 5+ on a 7-point scale.

Formula:

CES = % of “easy” responses (6–7) − % of “difficult” responses (1–2)

How to reduce effort:

  • Show agents full customer and order context
  • Reduce transfers and handoffs
  • Collect context upfront with pre-chat forms
  • Empower agents to resolve issues without escalation

Read more: Customer delight is a losing strategy in ecommerce: Here's what's better

How satisfaction metrics work together

CSAT tells you how customers felt. CES explains why.

If CSAT drops and CES is low, the experience likely involved long waits, transfers, or repeated questions. When both are strong, customers feel helped without friction, even if the issue wasn’t perfect.

Automation and AI live chat metrics

Automation only works if it helps customers. These metrics show whether AI is reducing workload without hurting the experience.

Chatbot deflection rate: How often AI resolves without a handoff

What it measures:

The percentage of AI-handled chats resolved without a human handoff.

Why it matters:

High deflection lowers cost per resolution and provides true 24/7 coverage.

Benchmark:

40–60% is typical for well-trained AI, while 70%+ is best-in-class for repetitive inquiries.

Formula:

Deflection rate = (chats resolved by AI ÷ total AI-handled chats) × 100

How to improve it:

  • Train AI on your most common questions
  • Connect AI to order and return data
  • Review failed handoffs and refine responses
  • Allow easy escalation to a human
  • Track bot CSAT alongside deflection rate

Important: A high deflection rate only matters if customers are satisfied. Always measure AI CSAT separately from human CSAT.

How automation metrics work together

Deflection rate shows efficiency. Bot CSAT confirms quality.

If deflection rises but CSAT drops, automation is creating friction. When both increase together, AI is reducing volume while maintaining a good experience.

Revenue and growth live chat metrics

Live chat can influence revenue, not just resolve issues. These metrics show whether conversations help customers buy and how support contributes to growth.

Conversion rate from chat: How conversations drive sales

What it measures:

The percentage of chat conversations that lead to a purchase within a defined attribution window, usually 24–48 hours.

Why it matters:

Chat often captures shoppers in the consideration phase, when a small question stands between them and a purchase.

Benchmark:

Conversion rates typically fall at 4.7%, with the top brands at 13%. 

Formula:

Chat conversion rate = (purchases attributed to chat ÷ total chats) × 100

How to improve it:

  • Train agents on product knowledge and recommendations
  • Enable agents to offer targeted incentives when appropriate
  • Use proactive chat for high-intent shoppers
  • Share product links, images, and comparisons directly in chat

Tip: Segment conversion by conversation type. Pre-purchase chats usually convert at higher rates than post-purchase support.

📚 Read more: Customer service ROI: How to measure and improve value

Revenue per chat: How much revenue is tied to each conversation

What it measures:

The average revenue generated from each chat conversation.

Why it matters:

This metric turns chat performance into a dollar value leadership can evaluate.

Benchmark:

There’s no universal standard, but revenue per chat should trend upward as chat conversion improves.

Formula:

Revenue per chat = total revenue attributed to chat ÷ total chats

How to improve it:

  • Focus proactive chat on high-value products
  • Pair recommendations with real-time context
  • Review top-performing conversations to refine playbooks

How revenue and growth metrics work together

Conversion rate indicates whether chat influences purchase decisions, while revenue per chat indicates the value of those conversations. 

A high conversion rate with low revenue often means chat is closing low-value orders, while high revenue with low conversion can signal chat is engaging too late in the journey. When both rise together, live chat clearly contributes to growth, not just support volume.

Operational insights that improve live chat performance

Beyond the core performance metrics, there are operational insights that help you understand why your metrics look the way they do and what specific actions you can take to improve them.

Contact reasons and themes

What it is:

A structured way to group chats by why customers reach out, such as order tracking, sizing questions, returns, or complaints.

Why it matters:

Recurring contact reasons often point to unclear policies, missing information, or product friction that support alone can’t fix.

How to use it:

  • Review top contact themes regularly to spot trends
  • Improve product pages, FAQs, or policies based on recurring questions
  • Route chats to specialized agents based on topic

Voice of the customer (VOC)

What it is:

The language customers use in live chat to describe problems, objections, and feedback.

Why it matters:

This language reflects real customer concerns and often surfaces issues before they appear in conversion or retention data.

How to use it:

  • Share common objections with marketing and product teams
  • Mirror customer language in ads, emails, and on-site messaging
  • Use complaints and compliments to guide prioritization

Insight: Forrester found that customer-obsessed companies grow revenue 41% faster than competitors by acting on customer feedback.

Behavioral patterns in conversations

What it is:

How customers behave during chats, including repeat questions, long pauses, or multiple handoffs.

Why it matters:

Behavioral friction often signals missing context, unclear processes, or tooling limitations.

How to use it:

  • Review chats with repeated follow-ups or escalations
  • Identify where customers get stuck or confused
  • Fix upstream issues rather than coaching agents on symptoms

Cross-team insight sharing

What it is:

Using live chat insights outside of the CX team to inform marketing, product, and operations.

Why it matters:

Many support contacts are preventable when insights are shared early and acted on collaboratively.

How to use it:

  • Sync regularly with marketing on objections and questions
  • Flag operational issues like shipping or fulfillment delays
  • Use insights to guide automation and self-service priorities

How operational insights work together

Consider a team seeing a rise in live chats about returns.

Contact reasons show that most chats are tagged “returns” and “exchange.” Conversation reviews reveal customers repeatedly asking about eligibility and timelines. Voice of the customer shows frustration with unclear wording on the returns page.

Taken together, the fix isn’t faster replies. It’s clearer return messaging, better Help Center content, and proactive chat prompts that answer the question before customers ask.

Start improving your live chat metrics with Gorgias

Tracking the right live chat metrics helps you understand what’s working, what’s breaking, and where chat drives real business impact. When speed, efficiency, satisfaction, and revenue are measured together, live chat becomes easier to manage and easier to justify.

Gorgias brings these insights into one place. You can track performance in real time, understand customer intent, and use automation to handle routine questions while agents focus on higher-value conversations.

Want to see how it works? Book a demo to explore how ecommerce teams use Gorgias to improve live chat performance and drive growth.

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Best Magento Extensions

19 Best Magento Extensions for Your Business

By Ryan Baum
15 min read.
0 min read . By Ryan Baum

From providing you with powerful marketing tools to automating time-consuming processes that are clogging up your schedule, choosing the right extensions to integrate into your Magento store can offer a wide range of benefits. 

If you already use Magento (also called Adobe Commerce), you’re probably familiar with Magento Extensions and how they work. If you’re currently considering Magento, consider taking a look at our comparison post of Magento and Shopify, another leading ecommerce platform. 

Let's take a look at the top 19 best Magento extensions available today, including their standout features and common user reviews.  

What Magento extensions are and how they work

Unlike plug-n-play ecommerce platforms such as Shopify and BigCommerce, Magento does not come equipped with many pre-built solutions for marketing, sales, customer support, and inventory management. Fortunately, Magento and Magento 2 do offer a large number of downloadable extensions available on the Magento Marketplace. 

These Magento extensions offer many powerful benefits, spanning from:

Take a look at our list to improve the user experience on your online store and ultimately help you generate more sales.

Best Magento extensions for marketing

Creating effective marketing campaigns for your online products isn't always a straightforward task. 

By providing a range of marketing capabilities and automating much of the campaign creation process, these Magento extensions for marketing can go a long way toward making your marketing efforts more profitable.

1) Klaviyo

Klaviyo is an email marketing solution that provides several convenient tools designed to improve the results of your email campaigns. The tool also makes the process of managing those campaigns more efficient. 

With Klaviyo, you can look forward to tools such as automated email and SMS marketing flows, list segmentation tools, and a user-friendly dashboard that provides an abundance of helpful analytics and insights about your email marketing campaigns.

Unique features

  • Includes a number of triggers such as cart abandonment triggers, price drop triggers, and back-in-stock triggers for automatically launching email flows
  • Provides a wide variety of customizable email templates
  • Powerful segmentation filters for segmenting your email and SMS lists

What users think of this app

  • User-friendly and easy to set up
  • A wide selection of pre-built triggers to choose from
  • A capable email builder that makes it easy to create branded emails

Use Gorgias? Take a look at how Klaviyo integrates with Gorgias. 

2) Yotpo

Yotpo is an ecommerce marketing platform that provides Magento store owners with unified, data-driven solutions for SMS marketing, loyalty and referrals, reviews, and more.

With Yotpo, you can create custom loyalty programs, send high-converting text messages shoppers actually want to read, and collect authentic customer feedback — all in one place.

Unique features

  • A library of SMS flows and campaign templates paired with powerful segmentation capabilities 
  • Enriched data across all Yotpo products, granular performance metrics, and customer-level insights
  • The ability to use SMS to send mobile-optimized review requests or notify loyal customers about their VIP status and reward points

What users think of this app

  • Provides plenty of features for managing loyalty and referral programs
  • Useful segmentation and targeting features
  • Review request templates and flows lead to a boost in product reviews

Use Gorgias? Take a look at how Yotpo integrates with Gorgias.

3) Magento 2 Instagram Connect

With roughly a billion monthly active users, Instagram is a social media platform that offers a wealth of marketing opportunities. 

The Magento 2 Instagram Connect extension allows store owners to automatically sync products from their Magento store to their Instagram account and provides a number of other Instagram marketing tools and features such as CTA buttons for Instagram photos and an Instagram widget that lets you display your Instagram feed on your website.

Unique features

  • Allows you to add a CTA button that appears when someone hovers over one of your Instagram photos
  • A performance report to showcase which photos are generating the most orders
  • The ability to fetch photos using hashtags from Instagram to your Magento 2 store

What users think of this app

  • Great for improving the visual appeal of a Magento store
  • Plenty of customization options
  • Data from the performance report is very helpful for optimizing Instagram marketing campaigns

4) MageWorx SEO Suite Ultimate

Boosting organic traffic with great SEO is one of the most reliable long-term ecommerce marketing strategies. With MageWorx SEO Suite Ultimate, store owners are able to access numerous SEO tools and features, including XML & HTML sitemaps, automatic cross-linking, advanced rich snippets, layered navigation, and many more.

Unique features

  • Built-in SEO reports allow you to detect and resolve SEO issues
  • Canonical URLs to eliminate duplicate content
  • Extended breadcrumbs provide enhanced on-site navigation

What users think of this app

  • Product SEO templates are great for optimizing the metadata of product listings
  • Compatible with both Magento 2 Venia PWA theme and Hyva theme
  • Automatic redirects easily eliminate 404 errors

📚 Recommended reading: Our guide to ecommerce SEO for beginners.

Best Magento extensions for sales

In 2020, ecommerce sales accounted for 14% of all retail sales, up 9.5% compared to 2011. If you would like to take a large bite out of this ever-growing ecommerce pie, here are three feature-rich Magento sales extensions worth checking out.

5) CedCommerce HubSpot Integration

CedCommerce HubSpot Integration is an app that allows you to sync your Magento store with HubSpot, providing tools such as marketing automation workflows, a camping ROI tracker, and abandoned cart recovery tools.

Unique features

  • Syncs data between HubSpot and Magento in a single click
  • Sends out automated reminder emails to customers who have abandoned their cart
  • Provides a variety of automated marketing flows based on RFM segmentation

What users think of this app

  • Saves time integrating customer data from a Magento store to Hubspot
  • Provides a convenient dashboard for managing marketing and sales from a single platform
  • Great list segmentation features

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6) Magenest Zoho CRM Extension

Zoho CRM is a CRM service designed to help ecommerce store owners store and segment customer data in order to better target their marketing campaigns and see upselling and cross-selling opportunities. 

With Magenest Zoho CRM Extension, you can automatically sync data straight from your Magento store to your CRM, putting the capabilities of Zoho CRM at your fingertips without the need to spend hours syncing data manually.

Unique features

  • Can automatically sync customer data, promotion data, product data, and more from Magento 2 stores to Zoho CRM in real time
  • Lets you control how often data syncs to avoid straining your server
  • Has a no-code setup experience thanks to the API-based connector 

What users think of this app

  • Open source and customizable
  • Easy to set up and use
  • Great customer support

7) Magediary Product Scheduler

Magediary Product Scheduler is an extension that offers useful countdown timer widgets such as product launch timers and promotional timers. This extension also allows you to send automated email notifications to customers who subscribe for scheduled products.

Unique features

  • Provides email notification templates for letting customers know about new product launches and promotions
  • Allows you to create both "coming soon" and "ends soon" countdown timers
  • Allows customers to sign up to be notified when a product is back in stock

What users think of this app

  • Email notification templates and countdown timer widgets are both highly customizable
  • Countdown timers boost conversion rates during promotions
  • Responsive customer support

Best Magento extensions for customer support

According to data from Invesp, investing in new customers is between 5-25 times more expensive than retaining existing customers. By helping you provide exceptional customer support, these customer support Magento extensions will help you keep your retention rates as high as possible while at the same time minimizing your customer support team's workload.

8) Gorgias

Gorgias is a customer support platform that provides everything you need to improve the quality of your customer service while also reducing the burden of your customer support team. 

With Gorgias, Magento store owners are able to access powerful tools and features such as live chat support, a centralized dashboard for support agents to work from, self-service options for reducing support ticket volume, and a wide range of Rules and Macros for automating tasks such as ticket generation and prioritization. If you are looking for an all-in-one solution to customer support, be sure to check out Gorgias today.

Unique features

  • Fast-loading live chat widgets that won't slow down your website
  • Allows support agents to manage customer support tickets from a single, convenient dashboard
  • Capable of automating a wide variety of tedious customer support tasks

What users think of this app

  • Automation features allow store owners to reduce the size of their customer support staff
  • Great for prioritizing customer inquiries to ensure that the most important inquiries receive the fastest possible response
  • Great for revenue generation from conversions and long-term loyalty

9) Sparsh Technologies WhatsApp Chat

With 1.6 billion users across the globe, WhatsApp is by far the most popular messaging app in the world today. The WhatsApp Chat extension by Sparsh Technologies allows Magento store owners to create a customizable plug-in that lets customers contact the store's support team via WhatsApp directly from the website. Best of all, this extension is completely free to download and use.

Unique features

  • Admin is able to change the default WhatsApp mobile number and push message from backend
  • Customizable contact button
  • Free to download and use

What users think of this app

  • Easy to set up and use
  • Store owners can enable and disable the plug-in with a single click
  • Plenty of customization options

10) Amnesty FAQ and Product Questions

One of the best ways to reduce your customer support ticket volume is to provide customers with plenty of resources for finding the answers to common issues on their own. With the Amnesty FAQ and Product Questions extension, you can easily create FAQ pages and product questions designed to provide customers the answers they need without them having to contact your customer support team.

Unique features

  • FAQ pages are SEO-optimized
  • Built-in GDPR consent, reCaptcha, and Search Terms Report functionality
  • Social sharing buttons and product question ratings for encouraging audience involvement

What users think of this app

  • Plenty of customization options
  • FAQ widgets and tabs provide customers with convenient access to self-service resources
  • Provides valuable insights about the questions that customers are asking most commonly

Best Magento extensions for payment & security

Making it as easy as possible for customers to pay for their purchases is a vital objective if you want to optimize the conversion rate of your ecommerce website. With Magento extensions for payment and security, you can provide your customers with convenient payment options while also ensuring that their sensitive financial data is kept secure.

11) PowerSync mPower Subscriptions & Recurring Payments

The mPower Subscription and Recurring Payments extension by PowerSync is a solution that makes it easy for Magento store owners to create a recurring revenue business model. 

With this extension, you are able to create and manage subscriptions for your products and easily accept recurring payments from customers who sign up for a subscription.

Unique features

  • Makes it easy to manage subscriptions from a single dashboard
  • Allows you to create custom billing frequencies
  • Automates subscription renewals and recurring charges

What users think of this app

  • Unlimited customization options
  • Provides a simple checkout experience for both normal and recurring orders
  • Sends out helpful automated notifications to both customers and merchants

12) Stripe Payments

Stripe Payments is one of the most popular payment processing solutions for ecommerce store owners. 

With Stripe Payments, merchants are able to provide customers with convenient and secure payment options that support almost every currency and payment method in existence today.

Unique features

  • Supports 135+ currencies and payment methods
  • Provides checkout flows for optimizing the checkout experience on your website
  • Promises 99.99%+ uptime

What users think of this app

  • Great for detecting and preventing fraudulent payments
  • Frequently updated with new features
  • Makes it easy to issue both virtual and physical gift cards

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📚 Recommended reading: Our guide to ecommerce payment processing.

13) Aheadworks Smart One Step Checkout

Streamlining the checkout process as much as possible is a vital goal for merchants that want to reduce their abandoned cart rate. With Smart One Step Checkout from Aheadworks, store owners are able to provide customers with an Amazon-like, one-click checkout experience by easily adding or removing predefined fields on the checkout page.

Unique features

  • Allows you to track the conversion rate and performance of each checkout field
  • Makes it easy to edit every aspect of Magento's default checkout process
  • Supports a wide range of payment methods

What users think of this app

  • Insightful built-in reports for highlighting checkout process bottlenecks
  • Also available for Magento 1 stores
  • Automated address suggestion further speeds up the checkout process

Best Magento extensions for shipping & fulfillment

According to data from eFulfillment Service, the average cost to fulfill an order for online retailers is 70% of the order value. 

In order to keep your shipping and fulfillment costs as low as possible while also providing a great customer experience, it is essential to create an optimized shipping and fulfillment process, which is something that these Magento extensions for shipping and fulfillment are sure to help with.

14) ShipStation

ShipStation is an extension that provides a number of tools and features designed to help store owners streamline their order fulfillment process, including the ability to:

  • Import orders from multiple stores and channels
  • Perform bulk updates 
  • Automation processes for quickly processing and fulfilling orders
  • Compare rates across carriers and print shipping labels
  • Send customers automated shipping updates

Unique features

  • Capable of connecting with multiple platforms/marketplaces
  • Makes it easy to set up shipping rules to automate your order fulfillment process
  • Offers an inventory management dashboard for viewing stock levels, allocating stock, and setting inventory alerts

What users think of this app

  • Makes it easy to combine multiple orders into a single shipment
  • User-friendly and easy to set up
  • Automations make creating shipping rules far less time-consuming

Use Gorgias? See how we integrate with ShipStation. 

15) Amasty Pre Order

Having products go out of stock is something that can often lead to lost business. With Amasty Pre Order, though, merchants can enable customers to easily pre-order products that are out-of-stock or products that have yet to be released.

Unique features

  • Customizable pre-order buttons and notes
  • Module is read-compatible with GraphQL
  • Enables pre-order functionality for all types of products

What users think of this app

  • Provides valuable insights on customer preferences and product demand for improved inventory management
  • Allows you to set discounts on pre-order products via rules
  • Fully-optimized for mobile devices

Best Magento extensions for data & reporting

Quality data is the fuel that powers successful ecommerce stores. With these Magento extensions for data and reporting, you can leverage a variety of tools for collecting and analyzing customer data, providing you with the insights you need to optimize the customer experience on your online store.

16) WeltPixel Google Analytics Enhanced Ecommerce

WeltPixel Google Analytics Enhanced Ecommerce is a solution that automatically syncs data from your Magento store to your Google Analytics account, allowing you to easily track and analyze an incredibly wide range of data regarding your customers and website visitors.

Unique features

  • Google Ads conversion tracking
  • Provides data on product impressions and product clicks based on a variety of criteria
  • Tracks stock status, product review count, product review status, and much more

What users think of this app

  • The free version of the extension includes an impressive offering of features
  • Full-page cache and varnish cache ready
  • Paid version includes one-minute installation GUI and one month of free support

17) Mopinion Feedback Surveys

Customer surveys are one of the most effective tools for gathering zero-party customer data. With Mopinion Feedback Surveys, you are able to embed customizable survey forms on your Magento website. Mopinion Feedback Surveys also allows you to create email surveys and app-based mobile surveys as well.

Unique features

  • Allows you to integrate feedback forms into your email campaigns
  • Provides a variety of customizable feedback form templates
  • Easy-to-install SDKs for iOS and Android allow you to integrate feedback forms into your native mobile apps

What users think of this app

  • Feedback form templates offer a broad range of customization options
  • Easy to set up and use
  • Lots of useful integrations

Best Magento extensions for finance & accounting

Keeping up with the finances and accounting for your ecommerce store can often be a complex and time-consuming process. Thankfully, these Magento extensions for finance and accounting provide plenty of helpful tools for keeping you organized and automating a lot of tedious accounting tasks.

18) Magenest QuickBooks Online

QuickBooks Online is arguably the most comprehensive ecommerce finance and accounting solution on the market today. 

With the Magenest Quickbooks Online extension, you can automatically sync data from your Magento store to QuickBooks Online, making it easy for you to utilize QuickBooks' many tools and features for more accurate and efficient accounting.

Unique features

  • Magento 2 data changes are automatically updated to QuickBooks Online
  • Allows you to map payment methods to deposit accounts
  • Syncs sales orders, invoices, credit memos, customer data, tax rates, and more from Magento 2 to QuickBooks Online

What users think of this app

  • Allows you to connect multiple sales channels to a single account
  • Easy to set up and use
  • Provides the option to sync and edit data manually

19) TaxJar Sales Tax Automation

With sales tax rates differing from state to state, county to county, and city to city, keeping up with how much sales tax you owe for each purchase can quickly become dizzying. 

TaxJar Sales Tax Automation, however, is able to automate the entire sales tax life cycle across multiple sales channels, including sales tax calculations, nexus tracking, and reporting/filing.

Unique features

  • Automates sales tax compliance across 11,000 different jurisdictions
  • Automatically calculates and collects the appropriate sales tax amount at checkout
  • Address validation ensures that the correct sales tax amount is collected for the jurisdiction where the customer is located

What users think of this app

  • Excellent customer support
  • Provides detailed and easy-to-understand sales tax reports
  • Allows you to automatically submit returns and remittance to each jurisdiction

Activate better customer service for your Magento store with Gorgias

From a powerful ticketing system and auto-responders to live chat and customer intent detection, Gorgias has what your Magento store needs to provide a top-notch customer experience. 

Check out our Gorgias for Magento page to learn more about the best customer platform for ecommerce brands.

Positive Scripting

Positive Scripting in Customer Service: How To Do It Right

By Ryan Baum
13 min read.
0 min read . By Ryan Baum

Quick summary:

  • Positive scripting means using polite, pre-written responses to make customers feel acknowledged and taken care of
  • Benefits: less frustrated customers, better customer satisfaction, and faster first response times
  • Negatives: can make customer service teams sound overly friendly or robotic and may lead to slower resolution times when agents rely solely on scripts

A great customer experience relies on much more than positivity and kindness — your customers expect personalization at scale, self-service options, and concrete benefits like free shipping. That said, using the right words is an important factor in customer conversations.

Positive scripting is one practice that can help your customer service representative steer customer interactions toward desired outcomes (like upselling shoppers and bringing first-time customers back for a second purchase).

However, over-relying script templates in customer support is a shortcut to unhelpful customer care interactions. Read on to learn how to make the most of positive scripting while also avoiding its pitfalls.

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What is positive scripting? (AKA positive phraseology)

Positive scripting is the practice of creating canned responses for customer service interactions that use positive language to limit customer frustration and promote desired outcomes. 

With positive scripting, brands can provide support reps with resources such as scripts and templates that they can use to help ensure positive customer interactions. These scripts and templates can also be used as training resources to provide reps with examples of constructive interactions and positive language.

‎Goals of positive scripting

There are several goals that brands can accomplish with positive customer service scripts, including:

  • Promoting constructive customer service experiences that contribute to customer satisfaction
  • Alleviating customer frustration and de-escalating angry customers
  • Maintaining a consistent, positive brand voice
  • Speeding up response times to customer queries

Where can positive scripting be used?

Positive scripting can be used across numerous contact centers and customer support channels. 

How to use positive scripting in customer service

Like any customer support practice, positive scripting should be tweaked for each channel. 

Call centers

Providing support via a phone call requires reps to be quick on their feet, and this is where the practice of positive scripting first originated. 

Providing call center scripts to your call center agents can go a long way toward helping agents stay positive and on-brand when there isn't much time for them to formulate a response.

SMS support

Agents have a little more time to think about their SMS responses, but not much. Customers contacting your support team via SMS still expect swift responses, and positive scripting can help ensure that your SMS responses are swift, positive, and on-brand.

Live chat support

Like SMS, live chat conversations tend to be fast-moving — and this is one of the primary reasons why many consumers list live chat as their preferred customer support channel. 

With positive scripting and live chat tools like Gorgias live chat, you can provide fast, convenient, and helpful support via this advantageous channel.

📚 Recommended reading: Find out how Gorgias customer Ohh Deer used Gorgias chat to generate $12,500 in revenue — per quarter.

Email support

Support reps can typically put a little more time and thought into their email responses. 

Nevertheless, email templates with positive scripting can still help keep these responses positive and consistent while also enabling reps to respond to email queries more efficiently.

Social media support

Providing support via social media is a great way to meet your customers where they're most comfortable — and positive scripting helps keep these responses positive and on-brand. 

This is especially important when responding to comments and posts that other potential customers are likely to see.

Scripts and templates

Scripts, templates, and automated responses should all be built using positive scripting. 

If you use a helpdesk, chances are you can build a library of templates in the tool for agents to use during customer conversations. 

For example, you can use Gorgias Macros to build positive templates and autoresponses. Unlike most templates, Gorgias Macros pull customer information from ecommerce platforms like Shopify and BigCommerce, as well as other ecommerce tools (like Klaviyo and ShipBob) to automatically personalize the response. 

Use positive scripting in your helpdesk

Even better? Thanks to automated Rules, Gorgias can automatically send these personalized templates to customers for basic interactions — like WISMO (where is my order), questions about shipping and return policies, and so on. 

This way, your customer service team time saves time while still fostering a great, personalized customer experience.

Customer support training programs

You can use positive scripting to guide customer service training by using customer support scripts with positive language as examples of beneficial customer interactions. 

This helps new team members get a feel for expectations regarding your company's voice and tone, which they can reflect in their individual customer interactions.

Benefits of effective positive scripting

When used correctly, positive scripting can improve the quality of a brand's customer support services in several key ways, including:

Benefits of effective positive scripting (customer satisfaction, de-escalation, consistent brand voice, consistent processes)

Enhance customer experiences to encourage repeat business

Did you know that 54% of customers say they would stop purchasing from a brand after just a single bad experience? If you want to promote customer loyalty and repeat business, it's vital to provide positive experiences throughout every step of the customer journey. 

Likewise, repeat customers generate 300% more revenue than first-time shoppers, according to our data from over 10,000 ecommerce brands. Repeat customers place repeat orders, place larger orders, refer friends to your store, leave product reviews, and more. 

Repeat customers generate 300% more revenue than first-time customers.
Gorgias

While many different elements go into crafting positive customer experiences, facilitating friendly and welcoming customer interactions with positive scripting is one important step.

Avoid or de-escalate angry customers

Using positive words and language may not solve a customer's problem, but it can help ease their frustrations. Positive scripting is an effective way to de-escalate angry customers — and a great way to prevent customers from ever becoming angry in the first place.

Become more consistent with customer communication and policies

Your customer service agents don’t just need to be positive, they need to follow the same policies and procedures, especially for common customer interactions. Using scripting to guide 

Of course, you can also specify which policies agents can bend, and when. For example, if repeat customers ask for an extension on refund eligibility, it’s probably in your best interest to permit the return rather than frustrate a repeat customer.

📚Recommended reading: Our guide to creating a customer service policy that actually provides value. 

Maintain a positive brand voice

Positive scripting helps you maintain a consistent brand voice, but, just as importantly, it also helps you maintain a positive brand voice. By using positive scripting to guide your brand's messaging, you can carefully (and intentionally) design your language to encourage customer satisfaction and beneficial outcomes.

Examples of positive scripting

A majority of customer interactions can become more pleasant and productive with positive scripting. Here are some scenarios that would benefit from positive scripting:

  • Greeting: "Good [morning/afternoon/evening], thank you for choosing [Company Name]. How can I help you today?"
  • Apologizing: "I'm sorry to hear about the inconvenience you've faced. Let me look into this for you."
  • Offering assistance: "I'd be delighted to assist you with that" or "I'm here to make this right for you."
  • Expressing appreciation: "Thank you for bringing this to our attention" or "We appreciate your business and your feedback."
  • Providing assurance: "Rest assured, we'll resolve this for you" or "We'll do everything we can to make this a positive experience."
  • Suggesting solutions: "Let me find that information for you" or "May I suggest an alternative solution?"
  • Ending interactions: "Is there anything else I can assist you with today?" or "I hope you have a wonderful day."

The pitfalls of positive scripting

The biggest potential drawback of positive scripting is one that we've already touched on; customers who contact your call center or other customer support channel want to feel as though they are talking to a real human and not a robot regurgitating a script. 

It's also vital to remember that customers are ultimately much more interested in resolving their problems quickly than in the language that your reps use. Many times, a simple message with the information they're looking for (such as a tracking number) will suffice with no flair or positivity required.

Pitfalls of positive scripting.

To prevent positive scripting from harming your customer interactions rather than improving them, here are a few other key mistakes and pitfalls to avoid:

  • Not giving support team members the freedom to deviate from their script or inject their own flair
  • Scripting entire customer interactions instead of just using scripts to save time on the most common, process-heavy elements
  • Focusing too much on positive language and too little on actually solving customer issues as quickly as possible
  • Writing scripts that sound too robotic or overly-friendly
  • Using vague empathy statements rather than training your agents to be genuine and sincere

These are all serious mistakes to avoid if you want to make the most of positive scripting. When used appropriately, though, the benefits of this practice far outweigh its cons.

How to use positive scripting for customer service: 7 best practices

Positive scripting is a powerful tool for ecommerce brands to leverage, but it's important to use it correctly. Here are the seven best practices that you should employ to make the most of positive scripting (and avoid its pitfalls).

1) Use scripts as a starting point, not for the entire interaction

The scripts you give your support reps should be used for the most common, predictable part of customer interactions rather than mapping out the entire conversation. 

For example, your agents might use a script to greet customers and share information about your shipping policy (in response to a question about shipping). But, the agent should be flexible enough to include unique information or handle follow-up questions that may not be so predictable.

“I like to think of Macros as guidelines. When you open up a Macro, it's not 100% the right thing to say, because you have to match the customer’s tone and specific query. And it's up to the agent to understand that and adjust along the way — but Gorgias gives you the tools to do that.” 

— Leeor Cohen, Founder and CEO at CreateCX

If you require your agents to follow a script from start to finish, you risk sounding robotic and not providing agents with the flexibility they need to keep customers happy.

2) Prepare positive responses for common situations

Customers who cannot track their order, received the wrong item, or want to make a return are just a few examples of common situations where customers are sure to welcome a little friendliness and empathy — along with helpful information and clear next steps. 

Using positive scripting to create responses to these common situations helps your brand handle these issues consistently and ensure that they are handled with care and positivity. 

All you have to do is identify the questions that your support team receives most frequently and then load positive, brand-consistent responses into your helpdesk:

Build a library of templates with positive scripting.

While each brand varies, some of the most common situations include:

  • WISMO, or “where is my order?”
  • Questions about refund and returns policies
  • Questions about product availability
  • Product-related questions (sizing, compatibility, ingredients, etc.)

3) Encourage customer support to enhance scripts with their own unique flair

Customer service reps should be free to deviate from scripts when needed or inject them with their unique flair. Encouraging your reps to use scripts as a guide rather than a word-for-word requirement ensures that your brand doesn't script away its human touch.

We love this example of an agent bending a policy and sparking up a delightful conversation:

An example of a positive, delightful interaction with a customer.

4) Use scripts for training representatives

Along with using customer service scripts to guide customer interactions in the moment, you can also use them as resources for training your representatives. Once again, not everything that your agents say will be scripted, so ensuring they understand the principles behind positive scripting is just as important as providing the scripts themselves. 

Using scripts to showcase what positive customer interactions look like will allow your agents to leverage positive language even when they aren't using a script. For example, you can use scripts to demonstrate mock customer service interactions and then dive into the specifics of why the scripted responses you've created work well for those situations.

📚 Recommended reading: Our Director of Support’s guide to customer service training.

5) Avoid sounding like a robot

Several of the tips we've already covered are geared toward preventing support agents from sounding wooden or robotic, and this is an essential consideration when using positive scripting. 

By using scripts to initiate an interaction rather than scripting the entire conversation, giving agents the freedom to add their own flair to the scripts, and adding personality to the scripts you create, you can avoid this common pitfall of positive scripting. 

It's also vital for your reps to demonstrate genuine empathy throughout customer interactions to avoid sounding uncaring and robotic. This can't be easily scripted, making it important to ensure that your reps know how to adopt an empathetic tone and approach.

📚 Recommended reading: The ultimate guide to offering personalized customer service at scale. 

6) Nail the greeting

Your agent's initial greeting to a customer sets the tone for the rest of the interaction. It's also one of the easiest parts of customer interactions to script since the initial greeting will largely remain the same regardless of the customer's specific issue or sentiment. 

Stating the company name and the agent's name, asking the customer's name, telling them good morning/good afternoon, and assuring them that you are happy to assist them are all great elements to consider including in your greeting script.

7) Test, iterate, and refine to perfect your customer service interactions

Like almost every aspect of ecommerce, positive scripting in customer service is something you can continually improve with proper testing. CSAT surveys are one excellent way to gather customer feedback following a customer support interaction. You can use the feedback you gather from these surveys to fine-tune your customer support scripts. 

For instance, if many customers complain that your reps sound unempathetic or robotic, you may want to revisit the language of your scripts or encourage your agents to inject more of their own personalities. Throughout testing and refining your scripts, keep in mind that script building should be a collaborative experiment, with customer service teams working alongside reps and using data from past customer service interactions to guide the process.

Offer positive, fast, and helpful customer service with Gorgias

Positive scripting is one effective way to improve the quality of your brand's customer support and encourage more positive customer experiences. However, it's also just one small element of high-quality, revenue-generating customer support

If you would like to offer the type of fast, positive, and helpful customer service that will set your brand apart from the competition, it's important to use the right customer support tools.

With Gorgias' industry-leading customer support platform, you'll be able to leverage a range of advanced customer support tools and capabilities — all designed to boost customer satisfaction by improving both the speed and helpfulness of your support services. 

To get started offering positive, fast, and helpful customer support via the best ecommerce customer support platform on the market, be sure to sign up for Gorgias today!

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Webinar Jaxxon

[Webinar Recap]: How Jaxxon Prepares for Peak Season to Optimize CX and Maximize Revenue

By Ilke Akcasoy
5 min read.
0 min read . By Ilke Akcasoy

Maximizing peak season sales isn’t only about driving customers to your website. If website visitors people encounter a slow, unhelpful, or lackluster customer experience, they’ll click away before buying — flushing away all your marketing efforts and dollars.

In a recent webinar, Caela Castillo, Director of Customer Experience at luxury men’s jewelry brand Jaxxon, shared Jaxxon’s strategies for optimizing customer experience to maximize revenue during peak season. 

We’ll start with some of the most concrete strategies Jaxxon leverages, and wrap up with some bigger-picture insights on how Caela manages the team. 

You can also hear Caela share these tips herself by watching the webinar here.

How Jaxxon manages ticket spikes during peak season

Last year, Jaxxon had what Caela describes as a very successful but challenging peak season, when customer support tickets skyrocketed to three times normal levels. As a result, Jaxxon has stepped up its approach to optimizing customer support for efficiency and self-service during the 2022 peak season.

Here are the tactics and tools Jaxxons used to manage ticket spikes this year:

Provide self-service answers to FAQ in live chat

Jaxxon uses Gorgias Quick Response Flows to answer frequently asked questions during peak season. Caela and her team customize the questions and answers so that customers can get an instant response to common queries.

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Jaxxon
“We really noticed that adding automated self-service with Gorgias took part of the load off us. A lot of customers’ questions are answered by self-service, so then they’re happy and we don’t have to do anything further with those tickets,” Caela says. 

Automating these responses has two-fold benefits:

  1. Customers get instant answers to questions — no wait time required
  2. Agents actually have time for conversations that need a human touch

“If the customer has additional questions, then our agents have the time to have an authentic conversation with them, and give them a really great experience.”

Regularly review tickets to monitor performance and spot emerging issues

Caela regularly reviews recent customer conversations to monitor individual agent performance and identify areas for improvement or lessons learned. Using Gorgias tags — automatically applied to customer tickets for categorization and filtering — Caela can also get a sense for the most common customer questions and issues.

“If we're noticing a trend with a certain issue, then we want to solve it right away rather than figure it out weeks from now when it’s a bigger issue,” Caela explains. “So we don't want to only review tickets once a month. We want to do it in real time.”

The real opportunity for peak seasons is turning first-time customers into repeat shoppers

Jaxxon realizes that any peak season is a starting line, not a finish line. Providing an awesome first customer experience doesn’t just net a sale. It nurtures longterm relationships and turns happy customers into loyal brand advocates.

“We want to make sure that first shopping experience is really great — everything from the customer support to the shipping to the box it arrives in — so they want to come back and buy again. We listen to our customer reviews and we really want to help people have a great experience.”

Jaxxon invests in ongoing training and support to ensure its customer service agents have the knowledge, skills, and tools they need to do their job confidently and effectively.

“Sometimes customers are a little hesitant about buying something as expensive as solid gold online. And our agents can explain to them the difference between our products, or suggest an upgrade, or say, hey, would you like this bracelet to go with the Cuban link chain you bought last time?” says Caela. 

“For our agents to be able to upsell and cross-sell like that is super important for us — and it works.”

Quick Response Flows help Jaxxon open the door to some of these conversions. Providing quick, helpful answers about product restocks, sizing, shipping and more, lays a positive foundation that human agents can easily build on.

How Jaxxon sustains the team during peak seasons

One of the biggest challenges during any peak season is thinking ahead so that your team — not just your customers — succeed.

Plan ahead when it comes to coverage

First off, make sure you have enough customer service agents in place to cope with soaring demand. Jaxxon has increased its customer support team for this year’s peak season. 

Caela uses a zoning plan to stagger agents’ shifts across different time zones and locations, so there is always enough coverage for Jaxxon’s 24/7 customer support. She adapts this as peak season unfolds to meet shifting demand.

“Having open communication is essential. We always say there are no stupid questions. We’re here to help each other. Even though we work remotely, we're still able to communicate really well and work as a team.

Once the team is in place, get them ready. “Training your team is really important, and making sure they have the resources and support they need,” Caela says.

📚 Related reading: How to stand out during Black Friday with 18 marketing strategies

Maintain staff morale during crunch time

“Keeping morale high is so important for peak season, because it’s a busy time in life, not just at work,” Caela says. This is a unique situation in ecommerce — did anyone else have a turkey in the oven while answering support tickets during BFCM?

“Everyone gets stressed; sometimes people get sick. It's hard to sustain motivation sometimes. So we want to make sure everyone's really taken care of and set up for success. And we try to make it fun for the team.” 

A culture of mutual support among the Jaxxon customer service team is reinforced by team-based incentives to win gift cards, jewelry and more when certain targets are met.

“A positive attitude goes a long way to keeping people motivated. You get so much farther if you're kind and positive. And I’m very big on looking at difficult situations as learning experiences. And if someone is struggling, other team members will help them so we all rise together.” 

📚 Related reading: How Jaxxon offers motivates agents with rotating customer support incentives.

Lean on tools and systems to manage high demand

Having the right systems in place to manage customer support more efficiently is important at any time of year. But it has the biggest impact during peak periods when demand balloons. 

“You have to prepare for the worst, in terms of very high demand. Things just get crazier as peak season progresses! So make sure to have your self-service and automation set up and ready to go,” says Caela. “After last year’s challenges, we've made sure to have stronger systems in place this year.”

Jaxxon now uses Gorgias to manage all customer conversations. This helps the team work more efficiently in several ways:

  • Seeing all customer conversations across different channels in one place, to avoid tab-shuffling and duplicated responses
  • Filtering and sorting tickets, for easier prioritization
  • Deflecting some questions to automated self-service, to free up customer service agents’ time for more complex customer conversations
  • Bringing together all of a customer’s information, to enable more personalized service

Implementing self-service chat has cut Jaxxon’s live chat volume by 17%, yet increased conversions by 6%. Meanwhile, revenue generated by chat has shot up by an impressive 46%. The overall impact has been positive for customer experience and Jaxxon’s bottom line.

Read more about how Jaxxon uses Gorgias to speed up response times without sacrificing the quality of customer service.

Customer experience is vital to maximize peak season sales

By assembling a larger, well-trained customer service team and putting the right tools in place, Jaxxon is poised to continue delivering high-quality customer service this peak season — even when ticket volumes triple. Caela and her team are excited to dive into the peak season. With Gorgias by their side, they are ready to ride out whatever challenges come their way.

To hear the full story of Caela’s tips, lessons learned, and Jaxxon’s preparations for peak seasons, watch the webinar replay.

Growing At Gorgias

Growing At Gorgias: Interview with Yohan Loyer (Strategic Partner Manager EMEA)

By Vladislava Genova
5 min read.
0 min read . By Vladislava Genova

Yohan Loyer started his job at Gorgias as the first Customer Success Manager for Europe. His current position is EMEA Partner Manager, with the goal of growing Gorgias’ presence in Europe, the Middle East, and Africa (EMEA). The role boils down to building meaningful relationships and being a reliable, trustworthy partner for our agency partners. 

In this interview, Yohan tells his story and we learn more about his internal career development and the environment Gorgias provided to nurture it accordingly.

1) What is your role at Gorgias right now and how do you find it?

My role is to help our ecommerce agency partners:

  • Understand the value of Gorgias
  • Keep Gorgias top of mind when recommending customer service solutions to their customers
  • Identify customers that are a good fit for Gorgias

As a social person who likes to interact with other people and has hands-on experience working with Gorgias customers, this role is a great fit for me. There really is no chance to be bored in Partnerships!

2) What did you do before Gorgias? What is your educational and professional background?

I did my undergraduate degree in international business in New York, where I got a scholarship to play for my university’s soccer team. Then, I did my master's in Business Consulting and Information Systems Management in France. 

Right after university, I worked as an IT consultant and then moved to Salesforce as part of the EMEA customer success team in Dublin. I worked as a Customer Success Manager (CSM) for 3.5 years, when my main focus was helping the company’s customers get the most out of the Salesforce platform and resources.

Apart from that, I have always been passionate about new technologies and how they impact the world, so continuing to work in tech and ecommerce at Gorgias is not a coincidence.

3) How did you find out about Gorgias and what made you apply to work here?

I was looking for a role in a fast-growing company in the ecommerce space with an innovative product, strong company culture, and competitive package. I did some research online and found out about Gorgias on an ecommerce blog, if I remember correctly. 


Gorgias had everything I was looking for. They were also hiring for their first Customer Success Manager in Europe at that time, so it was perfect timing for me to apply!

4) What are the roles you had at Gorgias and how did they change over time?

I was initially recruited as the first Customer Success Manager (CSM) in Europe. We already had one Onboarding Manager in Europe when I joined (Emna Charfi, who is now the manager of our Customer Success team). 

She was already working as a CSM with some customers (on top of her main role as Onboarding Manager). Even after I joined as the first full-time CSM in Europe, she continued as the CSM for some of our largest customers while I onboarded. 

After a few months, I took over as the Customer Success Manager for our largest European customers for about 1.5 years, before transitioning to the Partnerships team last July.

I worked closely with Louis Lavedan from the Partnership team when I was a CSM, so I got to see what Partnerships was like. When he moved to San Fransico, taking over his role as Partner Manager for EMEA seemed like a logical next step.

5) What training and resources did Gorgias provide to help you in your new roles? 

The Gorgias team has always been super helpful and available with me and new team members in general. 

Learning directly from colleagues has definitely been one of the highlights of my onboarding and overall experience with Gorgias. Whether it is answering questions on Slack, sharing screens, recording Loom videos, or jumping on a quick call, there is always a Gorgian ready to help!

6) How did your manager (or others at Gorgias) help you upskill and grow yourself?

The two managers I worked with both have hands-on experience with Gorgias customers and partners, and a genuine desire to be helpful and see their team members grow. They are always reliable and helpful when needed, which builds trust and promotes a culture of feedback and transparency. 

Gorgias as a company is obsessed with scaling and automating processes, and my managers have definitely lived up to those values and helped me become more efficient and see the big picture when working on projects.

At Gorgias, we are also lucky to have a best-in-class product and grow at a very rapid rate, which comes with a lot of super interesting challenges and opportunities. The company has a really unique positioning with an obsession for customer satisfaction, which all contribute to a great environment to work in.

7) How can you connect your experience with Gorgias's core values?

My experience at Gorgias so far has been very much aligned with our core values, especially “Customer first”, and “Maximize your impact”. 

We live and breathe for customers, automate time-consuming tasks, share best practices with the rest of the team, and try out new tools and processes — all with the end goal of providing a better product and experience to merchants who use Gorgias. 

Our managers highlight Gorgians who are living up to our core values weekly on our Slack channels, so we get to see first-hand all the great things our team does in accordance with our values.

8) What is your favorite thing about working at Gorgias?

As someone who worked closely with customers for all of my career, I think that my favorite thing at Gorgias is our huge focus on customer experience and satisfaction. Making our customers happy and successful, independent of their size, is our target and biggest investment as a company.

Whether it is reviewing our processes to make sure they benefit our customers, going the extra mile when helping our customers out, finding workarounds, prioritizing product features, or letting our customers get on a call with our highly available success and support teams, we are always doing things with our customers’ interest in mind.

9) If there is one thing you would like to change about the company, what would it be?

I guess it would maybe be the name of the company (haha). Simply because it’s hard to pronounce. Also, people don’t read or hear “Gorgias” for the first time and instantly know what we do. 

10) What's next for you at Gorgias (and how is Gorgias helping you get there)?

As I started my new role as EMEA Partner Manager recently, my focus is becoming a great Partner Manager, first and foremost. 

We have a pretty good presence and network in Europe, but it’s still in the early stages compared to the US. I am learning and getting a lot of help from our US team who built a very strong market presence and brand in the US, and I am super excited to help develop the Gorgias brand and customer base in Europe, the Middle East, and Africa!

Interested in joining Yohan and the rest of Gorgias team? Check out our jobs page to learn more about our benefits, interview process, and open roles.

Ecommerce Tech Stack

The Best Ecommerce Tech Stack for Growing Brands: 12 Must-Have Apps

By Gorgias Team
min read.
0 min read . By Gorgias Team

TL;DR:

  • Build your stack in layers, starting with your platform, payments, and analytics before adding marketing, retention, and support tools.
  • Prioritize tools that integrate with each other. A connected stack compounds in value; a disconnected one creates more work than it saves.
  • Add tools for where you are now, not where you hope to be. Start lean and upgrade when the data justifies it.

Building an ecommerce brand means making a lot of tool decisions early, and the ones you make in year one tend to stick. The right stack keeps your operations running smoothly so your team can focus on growth instead of putting out fires.

This list is built for founders and operators who want a clear starting point. Below are 12 tools that cover every critical function of a modern ecommerce business, from storefront to support, fulfillment to loyalty. Each one integrates with the others, so your stack works as a system rather than a collection of disconnected apps.

What is an ecommerce tech stack?

An ecommerce tech stack is the collection of digital tools and software that work together to run your online store. These tools handle sales, marketing, customer service, fulfillment, payments, and other essential operations while revealing customer insights that fuel growth.

According to Gorgias’s 2025 Ecommerce Trends Report, most ecommerce professionals use 3-5 apps to perform their day-to-day tasks. 

A typical stack includes your ecommerce platform (like Shopify), CMS, CRM, payment gateways, analytics tools, and customer support software. These tools connect through APIs so data flows smoothly between them — avoiding data silos that slow you down.

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The 12 must-have ecommerce tech stack tools

1. Gorgias — customer support

When order volume grows, so does your support queue. Gorgias is the helpdesk built specifically for ecommerce brands, centralizing every customer conversation from email, chat, SMS, voice, and social into one inbox.

What makes Gorgias different from a generic helpdesk is its deep Shopify integration. Your agents can view order details, edit orders, issue refunds, and create discount codes without leaving the ticket. And with Gorgias AI Agent, up to 60% of tickets can be resolved automatically, handling common questions like order status, returns, and shipping updates on-brand and without human intervention.

For brands that want support to do more than close tickets, Gorgias also enables revenue-generating conversations, turning browsing shoppers into buyers through targeted chat and product recommendations.

Key features:

  • Unified inbox across email, chat, SMS, social, and voice
  • AI Agent for automated, on-brand ticket resolution
  • Deep Shopify integration for order edits, refunds, and discounts
  • 150+ ecommerce integrations

Best for: Shopify brands scaling support volume and looking to drive revenue from customer conversations

Pricing: Starts at $10/month for 50 tickets. AI Agent is available as an add-on at $1.00 per fully resolved conversation, covering returns, refunds, order edits, FAQs, and more. Free trial available.

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2. Shopify — ecommerce platform

Shopify is the foundation most ecommerce brands build on. It's fast to launch, easy to manage without a developer, and has one of the largest app ecosystems in commerce. Whether you're selling direct-to-consumer, across multiple channels, or scaling into wholesale, Shopify has a path for you.

For high-growth brands, Shopify Plus unlocks advanced automation, custom checkout experiences, and dedicated support. Most of the tools on this list integrate natively with Shopify, which makes it the natural platform anchor for this stack. Not sure which plan is right for you? Here's a full breakdown of Shopify vs. Shopify Plus.

Key features:

  • Hosted storefront with built-in checkout and payment processing
  • Extensive app marketplace with 8,000+ integrations
  • Multi-channel selling across social, marketplaces, and in-person
  • Shopify Plus for enterprise-level customization and automation

Best for: Brands that want a fast, reliable platform with minimal technical overhead

Pricing: Plans start at $39/month; Shopify Plus starts at $2,300/month

3. Attentive — SMS marketing

SMS is one of the highest-converting channels in ecommerce, and Attentive is the tool most serious brands use to run it. Attentive handles subscriber growth, segmentation, two-way messaging, and compliance, so you can reach customers where they're most likely to act without running into legal or deliverability issues.

Attentive also integrates directly with Gorgias, meaning SMS conversations started in Attentive can be handed off to your support team seamlessly when a customer needs help.

Key features:

  • SMS and MMS campaign and flow builder
  • Subscriber list growth tools (pop-ups, landing pages, tap-to-text)
  • Compliance management across US, UK, and Canada
  • Gorgias integration for support handoff

Best for: Brands ready to invest in SMS as a primary revenue channel

Pricing: Custom pricing based on subscriber volume and usage

4. Klaviyo — email marketing

Klaviyo is the email marketing platform purpose-built for ecommerce. Unlike general-purpose tools, Klaviyo pulls in your store data to power segmentation and automation based on real purchase behavior, not just clicks and opens. That means you can trigger flows based on what someone bought, how often they buy, what they browsed, and how much they've spent.

Flows like abandoned cart, welcome series, post-purchase, and win-back come pre-built and are easy to customize. As your list grows, Klaviyo's segmentation ensures you're sending the right message to the right customer at the right time.

Key features:

  • Email automation flows and campaign builder
  • Behavioral segmentation based on purchase and browse data
  • Pre-built ecommerce flows (abandoned cart, win-back, post-purchase)
  • Native Shopify, BigCommerce, and WooCommerce integrations

Best for: Brands that want email to be a reliable, data-driven revenue channel

Pricing: Free up to 250 contacts; paid plans scale with list size starting at $45/month

5. Yotpo — loyalty & reviews

Social proof and repeat purchases are two of the biggest levers in ecommerce, and Yotpo handles both. On the reviews side, Yotpo automates review collection, displays them on your product pages, and syndicates them to Google for SEO lift. On the loyalty side, it lets you build points programs, referral campaigns, and VIP tiers that keep customers coming back.

Yotpo integrates with Gorgias, so your support team can see a customer's review history and loyalty status directly inside a ticket, useful context when handling a complaint or a retention conversation.

Key features:

  • Automated review and UGC collection
  • Loyalty points, referral, and VIP programs
  • Google Seller Ratings syndication
  • Gorgias integration for customer context in support

Best for: Brands focused on increasing repeat purchase rate and building community

Pricing: Free plan available; paid plans start at $15/month and scale with order volume

6. Recharge — subscriptions

If you sell consumables, bundles, or anything customers buy on a regular cadence, subscriptions are one of the most effective ways to lock in recurring revenue. Recharge is the leading subscription billing platform for Shopify brands, handling recurring payments, subscriber self-service, and churn management in one place.

Customers can pause, skip, swap products, or update their frequency without contacting support, which reduces your ticket volume while improving the subscriber experience. Recharge also integrates with Gorgias, so your team has full subscription context when a customer does reach out.

Key features:

  • Recurring billing and subscription management
  • Self-serve subscriber portal (pause, skip, swap, cancel)
  • Churn reduction tools and cancellation flows
  • Gorgias integration for subscription context in support

Best for: Brands with a product that lends itself to repeat purchase on a schedule

Pricing: Starts at $99/month plus transaction fees

7. Loop Returns — returns management

Returns are inevitable in ecommerce. The question is whether they cost you a customer or keep one. Loop turns your returns process into a retention tool by making it easy for customers to exchange instead of refund, offering instant exchanges, bonus credit, and shop-now functionality that keeps revenue in your store.

For your team, Loop reduces the manual work of processing returns and gives you data on why customers are returning, which feeds back into your product and merchandising decisions.

Key features:

  • Branded self-serve returns portal
  • Instant exchanges and shop-now functionality
  • Return reason analytics
  • Gorgias integration for returns visibility in support tickets

Best for: Brands with high return rates that want to convert refunds into exchanges

Pricing: Starts at $155/month; higher tiers unlock advanced exchange and analytics features

8. Bloomreach — personalization & search

As your catalog grows, helping customers find the right product quickly becomes a revenue problem, not just a UX one. Bloomreach handles site search, product discovery, and personalization, surfacing the right products to the right shopper based on behavior, intent, and purchase history.

Bloomreach also powers content personalization across your storefront and email, making it one of the more versatile tools on this list for brands with mid-to-large catalogs. It integrates with Gorgias, connecting the personalization layer to your support conversations.

Key features:

  • AI-powered site search and merchandising
  • Product recommendations and personalization engine
  • SEO-optimized category pages
  • Gorgias integration

Best for: Brands with large or complex catalogs where discovery is a conversion bottleneck

Pricing: Custom pricing based on traffic and usage

9. Google Analytics 4 — analytics

You can't improve what you don't measure. Google Analytics 4 is the baseline analytics tool for every ecommerce brand, tracking traffic sources, user behavior, conversion funnels, and revenue attribution across your site and app.

GA4's event-based model gives you more flexibility than its predecessor, and its ecommerce tracking lets you measure add-to-carts, checkout steps, purchases, and refunds at a granular level. It's free, widely supported, and integrates with Google Ads, making it essential even if you eventually layer in more advanced analytics tools.

Key features:

  • Event-based tracking across web and app
  • Ecommerce funnel and revenue reporting
  • Audience building for Google Ads
  • Free with optional GA360 upgrade for enterprise

Best for: Every ecommerce brand — this is non-negotiable as a baseline

Pricing: Free; GA360 starts at $50,000/year

10. Stripe — payments

Stripe is the payment infrastructure most ecommerce developers reach for first. It supports a wide range of payment methods including cards, digital wallets, buy now pay later, and local payment methods, has best-in-class fraud detection, and is built for developers who want to customize checkout flows.

For brands on Shopify, Stripe powers Shopify Payments under the hood. For brands building custom or headless storefronts, Stripe's APIs give you full control over the payment experience.

Key features:

  • Card, wallet, BNPL, and local payment method support
  • Stripe Radar for fraud detection and prevention
  • Developer-friendly APIs for custom checkout
  • Subscription billing via Stripe Billing

Best for: Brands building custom checkout experiences or running outside Shopify's native payments

Pricing: 2.9% + 30¢ per transaction; custom pricing available for high volume

11. ShipBob — fulfillment & logistics

Fast, reliable fulfillment is table stakes for ecommerce in 2026. ShipBob is a third-party logistics (3PL) provider with a fulfillment center network across the US, Canada, Europe, and Australia, letting you store inventory closer to customers and offer 2-day shipping without building your own warehouse operation.

ShipBob's dashboard gives you real-time visibility into inventory levels, order status, and shipping performance across all locations. As you scale, you can distribute inventory across multiple fulfillment centers to reduce shipping costs and transit times.

Key features:

  • Distributed fulfillment network across US and international locations
  • Real-time inventory and order tracking
  • Native Shopify, BigCommerce, and WooCommerce integrations
  • Analytics for shipping performance and demand forecasting

Best for: Brands ready to outsource fulfillment and offer fast shipping at scale

Pricing: Custom quotes based on order volume, SKUs, and storage

12. Cin7 — inventory & order management

Once you're selling across multiple channels, whether your own store, wholesale, marketplaces, or retail, keeping inventory accurate becomes a serious operational challenge. Cin7 is an inventory and order management system that syncs stock levels, purchase orders, and sales across every channel in real time.

It connects your warehouse, suppliers, and sales channels so you're never overselling, underselling, or manually reconciling spreadsheets. For brands moving into wholesale or omnichannel retail, Cin7 is the operational backbone that keeps everything in sync.

Key features:

  • Real-time inventory sync across channels and warehouses
  • Purchase order and supplier management
  • B2B and wholesale order management
  • Integrations with Shopify, Amazon, and major 3PLs

Best for: Brands selling across multiple channels or moving into wholesale

Pricing: Starts at $349/month

How to build your ecommerce tech stack

The best approach to building your stack is additive. Start with the tools that run your core operations, then layer in growth and retention tools as your order volume justifies them.

Start with your foundation

Get your platform, payments, and analytics in place before anything else. Shopify, Stripe, and Google Analytics 4 are the three tools every brand needs from day one, regardless of what you sell or how big you are.

Add operations next

Once orders are moving, you need fulfillment and inventory management to keep up. ShipBob handles the logistics side while Cin7 keeps your stock levels accurate across every channel you sell on.

Layer in marketing and retention

With operations stable, turn your attention to growing and keeping your customer base. Klaviyo and Attentive handle email and SMS respectively, while Yotpo builds the social proof and loyalty programs that drive repeat purchase.

Build your support infrastructure

As customer volume grows, so does your inbox. Gorgias should be in place before support becomes a bottleneck, not after. The earlier you centralize your conversations and automate repetitive tickets, the more your team can focus on interactions that actually move the needle.

Close the loop on subscriptions and returns

Recharge and Loop Returns are high-impact additions for brands at the growth stage. Subscriptions lock in recurring revenue while Loop protects it by converting refunds into exchanges.

What to consider when adding a tool to your stack

Not every tool on this list will be the right fit at the right time. Use these filters when evaluating any addition to your stack.

What is the true cost of adding this tool?

The sticker price is rarely the whole story. Factor in transaction fees, overage costs, implementation time, and what it costs to switch if the tool doesn't work out.

Does it integrate with the tools I already use?

Every tool in your stack should talk to the others. Before committing, confirm that the integration exists, is actively maintained, and covers the data you actually need to pass between platforms.

Will my team actually use it?

A powerful tool your team doesn't use is a waste of budget. Prioritize tools with intuitive interfaces and strong documentation, especially if you don't have a dedicated ops or technical resource.

What happens when something goes wrong?

Check SLAs, uptime history, and the quality of customer support before you're dependent on a tool. The best time to evaluate a vendor's support is before you need it urgently.

Will this tool grow with my business?

Your stack should be able to grow with you. Avoid tools that cap out at your current volume or require a full migration the moment you hit the next tier of growth.

What most brands get wrong about their tech stack

These are the most common mistakes brands make when building and scaling their stack.

They add tools faster than their team can use them

Every app you add creates a new integration to maintain, a new login to manage, and a new line item on your bill. Adding tools reactively, in response to a problem or a compelling demo, leads to a stack that's expensive to run and hard to manage. Add intentionally and audit regularly.

They pay for the same feature twice

Several tools share functionality at the edges. Before adding something new, audit what your existing stack already does. Overlapping features are one of the most common ways stacks get bloated and budgets get wasted.

They buy for where they think they'll be, not where they are

Enterprise-tier plans are tempting when a tool's pitch is compelling. Start at the lowest tier that covers your current needs and upgrade when the data justifies it, not when a sales rep does.

They don't have an exit strategy

Some tools make it intentionally difficult to export your data or migrate away. Before signing a long-term contract, understand what it looks like to leave. Having an exit strategy isn't pessimistic, it's good operations.

They rely on tribal knowledge instead of documentation

As your stack grows, so does the risk of shadow IT and processes that live only in one person's head. Document who owns each tool, what it connects to, and what breaks if it goes down. Your team will be grateful.

Where Gorgias fits in your stack

Building a stack from scratch is a lot of decisions at once. Start with the one that pays for itself fastest. Gorgias brings every customer conversation into one place, automates the repetitive ones, and turns the rest into opportunities to sell — so your support operation is one less thing to figure out as you grow.

Try it free and see how it fits into the stack you're building.

Start your free trial →

How To Offer Free Shipping

How to Offer Free Shipping and Lift Revenue

By Jordan Miller
10 min read.
0 min read . By Jordan Miller

Free shipping has become so ubiquitous in ecommerce that shoppers now expect it. 

According to a survey conducted by Forbes, 77% of respondents abandoned their cart because they were unhappy with the shipping options. 84% made a purchase because it qualified for free shipping. 

Free shipping isn’t always an option for ecommerce stores though, especially for those with small margins or where shipping is expensive for every order. 

These are the best strategies for how to offer free shipping, even if you’re unsure it’s something your business can afford. 

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Is offering free shipping in ecommerce worth the cost?

Free shipping has become a key differentiator in a very crowded ecommerce ecosystem, with 75% of customers now expecting it on all orders. 

Offering free shipping can drive more revenue for your business, encourage repeat business, decrease cart abandonment, and even pull customers away from your competition. 

Let’s be clear: Offering free shipping for all products is not sustainable for most businesses. But free shipping is not all-or-nothing. Below, explore why providing free shipping in some capacity is worth the expense for your business. 

Benefits of free shipping for ecommerce companies

Encourage customers to become repeat buyers

One survey found that 90% of consumers consider free shipping to be the primary factor driving them to shop with online retailers more frequently. And, according to Gorgias, repeat shoppers generate 300% more revenue than first-time shoppers, on average.

Repeat customers generate 300% more revenue than first-time shoppers, on average.
Source: Gorgias

When customers are online shopping, they remember easy experiences, which includes not having to pay for shipping when they find something they love. A stress-free experience (without unpleasant surprises at checkout) creates loyal customers who want to shop with your business long term. 

📚 Recommended reading: Learn why customer experience is a largely untapped revenue stream for most ecommerce brands. 

Incentivize higher average order volume (AOV)

On top of that, some free shipping models encourage customers to place larger orders, generating more revenue per customer.

Take the minimum order value model (what you might call the Amazon not-Prime model), where shipping only becomes free once the cart reaches a certain subtotal. Depending on which study you prefer, at least 84% — and perhaps as many as 93% of customers — have added items to their cart to qualify for free shipping, increasing average transaction value and potentially total revenue per customer.

Sway customers away from competitors

When you offer free shipping and a competitor doesn’t, that single difference can pull new customers your way — and away from the competition. When 90% of consumers consider free shipping their top incentive and a full 60% of them expect free shipping no matter what, offering it is a huge differentiator for your customer base. 

📚Recommended reading: 7 Strategies for Creating a Customer-Centric Post-Purchase Experience

Decrease cart abandonment

One firm determined the overall rate of cart abandonment in ecommerce stores is north of 75%, and unexpected charges (including shipping charges) at checkout are the top culprit.

Reasons for cart abandonment during checkout.
Source: Baymard

In other words, providing free shipping — and keeping other unexpected fees out of the checkout process — will reduce cart abandonment and increase conversion rate for typical ecommerce businesses.

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Is your online store ready to offer free shipping?

Making the decision to implement free shipping isn’t always as simple as flipping a switch. It takes careful planning and even more careful execution. Consider the following factors to help you understand the cost of free shipping for your business and decide if it’s the right move for you.  

Understand how much shipping costs your ecommerce business

The demand for free shipping has changed the way that small businesses choose to operate. For example, writer Amanda Mull at The Atlantic reveals how free shipping priorities (and algorithms favoring the vendors who offer it) have hurt numerous small business owners on Etsy. 

If you’re operating on razor-thin margins and you’re already struggling to be price-competitive, pivoting to an always-free shipping model might not be feasible. Even if your margins are healthy, for many smaller ecommerce retailers, blanket free shipping isn’t sustainable or feasible—nor are the extra costs that come with it.

Next steps: How to calculate shipping costs for your business 

On a spreadsheet, compile the shipping costs for every product you sell — from the smallest and lightest to the largest and bulkiest — to all four corners of the US (if you’re a US-based store) and anywhere you ship internationally. 

This cost will differ based on your preferred shipping carrier, too. Compare rates between FedEx, UPS, and USPS to see who has the most affordable option — we’ve linked shipping calculators for each above. Once you have these numbers, calculate your average shipping cost. Then, multiply it by the average number of orders you get in one month. 

You’ll also want to look at your best-selling items and calculate how much it costs to ship them, as you’ll likely be sending these out more often than other items in your catalog. 

Don’t worry about exact numbers here. The goal is to get a ballpark number to compare with your monthly revenue. If your estimated shipping costs will put you in the red, free shipping may not be the best option (even with the bump in orders). If this is the case, consider qualified or flat-rate shipping instead — more on both below. 

📚 Recommended reading: Our list of shipping best practices for ecommerce businesses.

Consider flat-rate shipping instead

Offering a flat-rate shipping charge is one way to give customers a low-cost shipping option without absorbing the entire cost yourself. 

Even if you can’t afford free shipping, charging one flat shipping cost for all orders on your site incentivizes larger orders. And, if you can keep the flat rate low, it can convince customers who just want to make a small order to convert. 

Set up flat rate shipping in Shopify

Setting up flat rate shipping is quick and easy if you use Shopify: Here’s how to do it.

Determine your free shipping limit

Most brands can’t support universally-free shipping. That’s why a qualified free shipping option based on factors like order size or location is such a good option. 

The most straightforward way to offer qualified free shipping is to set a minimum order amount. But in terms of your bottom line, this minimum threshold needs to be high enough that you aren’t losing money on most transactions.

Here’s a formula for calculating your free shipping threshold:

The formula to calculate your free shipping threshold.

Free shipping threshold = (Average shipping cost per order / gross profit margin percentage as a decimal) + average value of an order

Free shipping threshold = ($10 / .30) + $50

Free shipping threshold = $83.33

The result you get from this formula is the average amount at which free shipping won’t create a loss for you.

Now in some cases that figure will be too high to be all that relevant. “Free shipping on orders $350+” can make sense for some retailers, but not those with an average ticket of $50.

Fit Small Business gives additional formulas for calculating a minimum threshold that still operates at a loss. 

Consider free shipping for returns

Customers hate paying for return shipping. If you can afford it, letting shoppers return an item for free is a great way to avoid driving them away. It also can create repeat business, low-effort experiences, and encourage loyalty. 

Of course, free returns leave you vulnerable to expensive spammers and order spikes. So, tighten up your return policy and try to incentivize exchanges over returns to protect lost revenue.

Find other ecommerce differentiators besides free shipping

Ecommerce is a wide field, and your business is competing for only a small slice of the market. Look for differentiators with lower cost pressures and high levels of impact that may be unique to your industry or market.

Free shipping isn’t the only thing that matters. Fast delivery also makes a difference in many industries and markets. Can you outmaneuver your competition by offering next-day shipping, even at a premium price? Perhaps your customers will be willing to pay for faster service if it isn’t available elsewhere.

Here are a few other areas you might explore in search of other ecommerce differentiators:

  • Unique services
  • Ecosystem effects (think Apple: “Our products all work better together, so stick with us across our catalog”)
  • Value-adds (freebies, discounts on future orders, etc.)
  • Multiple shipping and delivery options, including fast or flat rate
  • Eco-friendly shipping or packaging approaches

Similarly, you may not be able to prioritize free shipping until you figure out other logistics like inventory management, order management, order fulfillment, order tracking, and returns management.

How to offer free shipping on a budget

If you’re ready to put together your free shipping strategy, use these tips to craft a program that’s enticing to online shoppers without destroying your bottom line.

1) Increase product prices to absorb the cost of shipping

According to research from the Baymard Institute, 48% of shoppers abandoned their cart because the extra costs were too high. People like the transparency of seeing one price without getting surprised by additional fees at checkout. 

Speaking generally, most customers would prefer to pay $50 for an item that ships free than spend $45 on the same item, only to discover an additional $5 charge for shipping in their shopping carts. Even though you’re passing shipping costs onto the customer in other ways, you still give buyers the perception of lower costs overall. 

Consider raising your prices to include shipping costs to limit surprises at checkout and increase transparency. 

2) Offer a “free shipping for orders over” model to incentivize higher AOVs

Offering free shipping when a customer reaches a minimum price threshold can be a powerful strategy for raising ticket value.

Customers will frequently add more items to reach that threshold, increasing average order value (AOV), overall revenue, and your business’s order volume as a whole.

To make it easy for customers to see how close they are to free shipping, add an app to your ecommerce store (like the Essential Free Shipping Bar for Shopify stores) that shows progress visually. For example, Gorgias customer OLIPOP makes it easy for folks to see how many more packs of soda they need to purchase to get free shipping. 

 

Offer a subscription product to increase customer lifetime value (LTV) and offset the cost of free shipping.
Source: OLIPOP

This is also a great way to build upselling into your strategy. When customers are looking for additional items to meet the free shipping threshold, consider showing items that pair well at checkout. This automation is easy to add via the app store if you’re on Shopify, and you can see how OLIPOP sneaks in suggestions in the screenshot above.  

If you’re going to offer completely free shipping, make sure you use it as a marketing tool and make it very clear to shoppers. For example, Woxer uses a banner at the top of its site to announce that it offers free shipping across the US no matter the order total.

Advertise free shipping on your ecommerce website to increase conversion rate.
Source: Woxer

A cohesive and realistic shipping strategy is highly valuable to any company that ships products to people because it is part of your brand image.

📚 Recommended reading: Our guide to creating an ecommerce shipping and fulfillment strategy. 

3) Offer subscription-based products to increase LTV

In a survey conducted by Salesforce for CFO, more than half of survey respondents said that 40% of their revenue was made up of subscriptions. 

A subscription format is powerful because it ensures repeat purchases and raises the overall lifetime value (LTV) of customers who opt in. If you choose to become part of the subscription economy, you could choose to offer free shipping on subscriber orders only. That way you limit the amount of free shipping you give, and further incentivize shoppers to sign up for a subscription. 

4) Limit free shipping to certain items, customers, or locations

Stores with wide product catalogs that include many low-dollar items may not be able to offer blanket free shipping. But, you can limit free shipping to certain high-dollar product categories, select items within those categories, people who live within a certain distance, or VIP customers.

How to offer free shipping affordably as an ecommerce brand. 5 strategies (listed below).

Here are a few approaches you can use to limit free shipping: 

  • Shoppers must reach a designated spend threshold
  • Free shipping is limited to members (like Amazon Prime or Madewell Insider) 
  • Free shipping is limited to shoppers with a certain number of points in a loyalty program (a service like LoyaltyLion can help you manage this) 
  • Shipping costs are location based (For example, US only if your store is located there) 
  • Products that cost over a certain dollar amount automatically qualify 

5) Partner with a third-party logistics company to offer free (sometimes two-day) shipping at scale

Partnering with a third-party logistics company allows you to split inventory across multiple fulfillment centers throughout the nation. That means they’ll end up closer to customers’ homes, which reduces shipping costs because of location proximity, and means that you can offer faster shipping for less cost. 

ShipBob is a great option for this, as they’re a trusted global fulfillment company.  

Take care of your shoppers with the Gorgias + ShipBob integration. Sync shipping data with your helpdesk, reduce tab-shuffling, and help you improve customer experience during fulfillment. 

6) Optimize your packaging for cost

Shipping fees are calculated based on item weight, size, speed, and distance to destination. And the size and weight of your packaging contribute to that cost. Cutting down on the dimensions of your packaging where possible and using lighter-weight mailers can lower the cost of each package. 

📚Recommended reading: 8 Tips to Minimize Shipping Costs and Maintain Quick Delivery

7) Create a limited-time free shipping offer

There’s nothing quite as powerful as a ticking timer, whether it’s a 15% off coupon that’s only good for the next hour or a sale that only lasts for the weekend. Discounts are powerful, but free shipping can be just as enticing.

Consider adding free shipping promotions to existing promotional events such as holiday sales, store anniversary sales, Black Friday and Cyber Monday, and other seasonal events pertinent to your industry and market.

Time-limited holiday sales can be effective, but they also tend to be some of your busiest sales windows in any given year. If you could use some additional help with your logistics this upcoming Black Friday and Cyber Monday, check out our complete guide to BFCM logistics.

📚Recommended reading: The 12 Best Shipping Software Tools for Ecommerce Stores

Provide world-class customer service with Gorgias

Free shipping is often one key to a world-class customer experience in ecommerce. But whatever you choose to do with your shipping policies, you absolutely must pair it with world-class customer service and support. Customers will appreciate your free shipping, but they’ll love you (and show it through repeat business) when you outpace the competition in terms of customer service.

Gorgias is an all-in-one customer service and helpdesk platform built for ecommerce businesses like yours. It integrates with a variety of different apps, like LoyaltyLion, Attentive, and Klaviyo. We operate at the speed of ecommerce, empowering you to serve and scale like never before. We also offer support for logistics like free shipping and order management, largely thanks to our many ecommerce integrations.

Ready to see what Gorgias can do? Get started for free right now!

Best Bigcommerce Apps

Best BigCommerce Apps to Boost Sales in 2025

By Jordan Miller
24 min read.
0 min read . By Jordan Miller

TL;DR:

  • BigCommerce apps extend store functionality and automate tasks to help you grow faster
  • This guide covers top apps across marketing, customer service, analytics, reviews, subscriptions, and utilities
  • Gorgias is the leading customer service app for BigCommerce stores, automating support and turning conversations into sales
  • Choose apps based on your specific needs, budget, and integration requirements
  • Most apps offer free trials so you can test before committing

BigCommerce's app ecosystem offers hundreds of tools to extend your store's functionality beyond its built-in features. The right apps help you automate repetitive tasks, improve customer experience, and drive more revenue. This guide covers the top BigCommerce apps across key categories including marketing, customer service, analytics, reviews, subscriptions, and site utilities. Each app includes pricing details, key features, and ideal use cases to help you make informed decisions. Whether you're looking to automate support, boost marketing performance, or optimize your analytics, there's an app that fits your needs.

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Why use BigCommerce apps?

BigCommerce provides solid built-in functionality, but apps unlock capabilities that would take months to build in-house. Apps extend functionality by adding features like subscription billing, advanced analytics, or AI-powered chat that aren't native to the platform. They help you automate repetitive tasks like sending review requests, updating inventory across channels, or routing support tickets.

The best apps offer seamless integration with BigCommerce through native APIs, pulling in customer data, order history, and product catalogs automatically. This means your tools work together rather than in silos. Apps also provide customization options to match your brand and workflows without requiring developer resources.

Most importantly, apps provide scalability — they grow with your business. Here are the core benefits:

  • Enhanced functionality to extend what your store can do
  • Improved efficiency by automating repetitive tasks
  • Customization to tailor your store to your brand
  • Seamless integration with BigCommerce and other tools
  • Scalability to grow with your business

Best BigCommerce apps for marketing and growth

Marketing apps help you attract, engage, and convert shoppers into loyal customers. Data from 14,000 brands shows how automation tools turn customer conversations into sales opportunities, demonstrating how the right apps drive measurable revenue. Here are the top marketing apps for BigCommerce stores.

Klaviyo

Klaviyo is a top marketing automation app for ecommerce stores. It offers features to help you optimize your email marketing campaigns and SMS marketing flows.

Klaviyo's marketing platform is built specifically for ecommerce. Its advanced segmentation lets you target customers based on purchase history, browsing behavior, and predicted lifetime value. The platform's predictive analytics help you identify customers at risk of churning or ready to make their next purchase.

Klaviyo's integration with BigCommerce pulls in real-time customer data, enabling highly personalized campaigns that drive conversions. You can automatically trigger emails based on cart abandonment, price drops, or back-in-stock notifications. We prefer Klaviyo over its competitor, Mailchimp, because of Klaviyo's superior SMS offerings and better segmentation features.

Main features:

  • Advanced email marketing automation with behavioral triggers
  • SMS marketing with two-way communication
  • Segmentation and targeting for personalized campaigns based on customer actions and predicted behavior
  • Predictive analytics for churn risk and customer lifetime value
  • Comprehensive analytics and reporting dashboard
  • Large library of pre-built templates and flows

Ideal for:

  • Brands wanting to automate email and SMS campaigns
  • Stores needing advanced segmentation and personalization
  • Merchants focused on data-driven marketing decisions

Klaviyo is free for up to 250 contacts, and paid plans start at $20/month.

Are you a Gorgias user? See how Klaviyo integrates with Gorgias.

Privy

Privy is a conversion optimization platform that helps you capture leads and reduce cart abandonment through targeted popups and email campaigns. The platform excels at exit-intent technology, displaying offers at the exact moment a shopper is about to leave your site. Privy's drag-and-drop editor makes it easy to create on-brand popups without any coding knowledge.

The platform includes gamification features like spin-to-win popups that increase engagement and email list growth. Privy's email marketing capabilities let you follow up with captured leads through automated welcome series and cart abandonment campaigns. Built-in A/B testing helps you optimize popup performance over time.

Main features:

  • Email marketing to generate leads with targeted campaigns
  • Exit-intent trigger popups to reduce cart abandonment
  • A/B testing to optimize campaign performance
  • Segmented targeting based on behavior, location, and cart value
  • Gamification features like spin-to-win popups
  • Drag-and-drop popup editor

Ideal for:

  • Stores wanting to reduce cart abandonment
  • Brands looking to grow email lists quickly
  • Merchants needing simple, no-code popup tools

Pricing:

  • Free plan available
  • Starter plan at $30/month
  • Growth plan at $45/month (includes SMS)

Justuno

Justuno is a conversion optimization platform with advanced targeting and personalization capabilities. Unlike basic popup tools, Justuno lets you create sophisticated targeting rules based on visitor behavior, traffic source, geolocation, and more. The platform's product recommendation engine suggests relevant items based on browsing history and cart contents.

Justuno's analytics dashboard provides detailed insights into popup performance, conversion rates, and revenue attribution. You can run multiple campaigns simultaneously with different targeting rules for different customer segments. The platform's exit-intent technology captures abandoning visitors with personalized offers before they leave.

Main features:

  • Conversion popups to capture leads and improve conversions
  • Email list growth tools with advanced targeting
  • Exit-intent technology to engage abandoning visitors
  • Personalized promotions based on visitor behavior
  • Segmentation by page views, referral sites, geolocation, and device type
  • Product recommendations based on browsing history

Ideal for:

  • Stores needing advanced targeting and segmentation
  • Brands wanting detailed conversion analytics
  • Merchants running multiple campaigns simultaneously

The Essential plan is $25/month, and the Justuno Plus plan starts at $399/month.

Best BigCommerce customer service and helpdesk apps

Customer service apps help you support shoppers across email, chat, social media, SMS, and more. According to data from Microsoft, 90% of Americans consider customer service an important factor when deciding which companies to do business with. The right helpdesk can turn support into a revenue channel by empowering agents to upsell and recommend products. Here are the top customer service apps for BigCommerce stores.

Gorgias

Gorgias is a powerful customer experience solution (also called a helpdesk) built specifically for ecommerce brands. Unlike generic helpdesks, Gorgias understands ecommerce workflows and integrates deeply with BigCommerce to pull in customer data, order history, and product catalogs. This means your support agents can see everything they need in one place without switching between tools.

Gorgias's AI Agent automates up to 60% of repetitive support inquiries, handling questions about order status, returns, and product information automatically. When complex issues require human attention, agents use Macros (templated responses with variables) to respond faster while maintaining personalization. The platform's Self-service capabilities let customers help themselves through a Help Center and automated flows.

Since Gorgias was purpose-built for ecommerce businesses, we're proud of how deeply it integrates with BigCommerce. You can see customer information pulled directly from BigCommerce, including past orders. You can also control order management from within Gorgias, processing refunds, cancellations, and much more without leaving Gorgias.

Gorgias also integrates with most of the tools on this list for a more unified customer experience hub. Check out our App Store to see if your favorite apps integrate.

Main features:

  • Unified helpdesk managing email, chat, social media, SMS, and voice
  • AI Agent automates up to 60% of support inquiries
  • Deep BigCommerce integration with order management and customer data
  • Macros and automation Rules for faster agent responses
  • Performance analytics and AutoQA for quality monitoring
  • Self-service Help Center with AI-powered article recommendations
  • Fast-loading Live Chat widgets that won't slow down your website

Ideal for:

  • Ecommerce brands wanting to automate repetitive support tasks
  • Stores needing omnichannel customer service
  • Merchants looking to turn support into a revenue channel
  • Brands using BigCommerce and Shopify together

Gorgias offers custom pricing based on ticket volume and includes a 7-day free trial.

To see for yourself how Gorgias can optimize your customer support process, be sure to book a demo today.

LiveChat

LiveChat is a real-time customer support platform that helps you engage shoppers at the moment they need help. The platform's chat widget loads quickly and doesn't slow down your site, making it ideal for high-traffic stores. LiveChat's mobile app lets your team manage conversations on the go, ensuring you never miss an opportunity to help a customer.

The platform includes canned responses and chat tags to help agents work more efficiently. You can route chats to the most qualified agent based on skills, availability, or customer history. Chat transcripts and archives make it easy to review past conversations and identify training opportunities.

Main features:

  • Live chat to offer real-time customer support
  • Canned responses and chat tags for efficiency
  • Chat routing and assignment to appropriate agents
  • Mobile app for managing chats remotely
  • Chat transcripts and archives for review
  • Visitor tracking to see who's on your site

Ideal for:

  • Stores wanting to add live chat quickly
  • Brands needing mobile support capabilities
  • Merchants prioritizing real-time customer engagement

Pricing starts at $16/month per agent.

Tidio

Tidio offers live chat and chatbot capabilities for your BigCommerce store. Its AI-powered chatbots automate support conversations and handle chat requests around the clock.

Tidio's visitor tracking shows you who's browsing your site in real time, letting you proactively reach out to high-intent shoppers. The platform integrates with email marketing tools to capture leads and nurture them through automated sequences. Live visitor lists help you prioritize the most valuable conversations.

Main features:

  • Live chat to offer real-time customer support
  • AI-powered chatbot for 24/7 assistance and lead collection
  • Drag-and-drop editor to create custom chatbots
  • Live visitor lists to engage high-intent shoppers
  • Integration with email marketing tools
  • Chatbot programming to showcase promotions and improve your conversion rate

Ideal for:

  • Small to medium stores wanting affordable chatbot automation
  • Brands needing 24/7 support without hiring more agents
  • Merchants looking for simple chatbot setup

Pricing:

  • Free plan available
  • Starter at $25/month
  • Communicator at $25/month
  • Chatbots at $29/month

Related reading: Our list of the best live chat apps for BigCommerce.

Best BigCommerce analytics apps

Analytics apps help you understand customer behavior and make data-driven decisions about your store. According to data from Intergrowth, 70% of online marketers say that good SEO is more effective at generating sales than PPC ads. Track everything from traffic sources to product profitability with these analytics tools. Here are the top analytics apps for BigCommerce stores.

Google Analytics

Google Analytics is the industry-standard web analytics platform that every BigCommerce store should use. The platform tracks visitor behavior, traffic sources, and conversion paths at no cost. Google Analytics' ecommerce tracking shows which products drive the most revenue. It also reveals which campaigns generate the highest ROI and where customers drop off in the checkout process.

The platform integrates seamlessly with Google Ads and Search Console, giving you a complete view of your paid and organic traffic performance. Custom reporting lets you create dashboards focused on the metrics that matter most to your business. Enhanced ecommerce tracking provides detailed insights into product performance, shopping behavior, and checkout abandonment.

Main features:

  • Customized reporting for ecommerce metrics
  • Advertising ROI tracking
  • Ecommerce tracking for product and transaction data
  • Cross-channel and multimedia tracking
  • Integration with Google Ads and Search Console
  • Conversion funnel analysis

Ideal for:

  • All BigCommerce stores (essential baseline analytics)
  • Brands running paid advertising campaigns
  • Merchants wanting free, powerful analytics

Google Analytics is free.

Lucky Orange

Lucky Orange is a heatmap and session recording tool that shows you exactly how visitors interact with your store. Watch session recordings to see where customers get confused, stuck, or frustrated. Heatmaps reveal which elements get the most attention and which get ignored.

The platform's conversion funnels help you identify exactly where customers drop off during checkout. Form analytics show which fields cause friction in your checkout process. Lucky Orange's live chat feature lets you proactively engage visitors who show signs of confusion or hesitation.

Main features:

  • Heatmaps showing where visitors click and scroll
  • Session recordings to watch how shoppers use your site
  • Conversion funnels to identify drop-off points
  • Live chat to assist visitors before they leave
  • Form analytics to optimize checkout process
  • Visitor tracking by device type

Ideal for:

  • Stores wanting to understand why visitors don't convert
  • Brands optimizing product pages and checkout flows
  • Merchants needing visual behavior analytics

Pricing:

  • Starts at $10/month

OrderMetrics

OrderMetrics is a profit analytics platform built specifically for ecommerce sellers. Unlike Google Analytics which focuses on traffic, OrderMetrics shows actual profitability. It does this by factoring in product costs, shipping expenses, and marketing spend.

OrderMetrics' marketing ROI analysis shows which campaigns actually drive profitable sales, not just revenue. Cohort analysis reveals customer lifetime value and helps you optimize retention strategies. The platform's shipping cost optimization identifies opportunities to reduce fulfillment expenses.

Main features:

  • Profit tracking by product, order, and customer
  • Marketing spend and ROI analysis
  • Shipping cost optimization
  • Discount effectiveness tracking
  • Cohort analysis for customer lifetime value
  • Product profitability ranking

Ideal for:

  • Stores needing detailed profit analytics
  • Brands wanting to optimize product pricing
  • Merchants tracking marketing ROI closely

Pricing:

  • Starts at $59/month

Best BigCommerce review and UGC apps

Review apps help you collect and display customer feedback that builds trust and increases conversions. We've written about how ecommerce product reviews instill confidence in your site's visitors. They also nudge potential customers to make a purchase. Social proof is essential for ecommerce success. Here are the top review apps for BigCommerce stores.

Yotpo

Yotpo helps you generate and manage product and site reviews. It also handles other forms of social proof like testimonials and user-generated content (UGC). The platform's automated review collection sends perfectly timed email and SMS requests after purchase, maximizing response rates. AI-powered review prompts help customers write more detailed, helpful reviews.

Yotpo's schema markup ensures your star ratings appear in Google search results, improving click-through rates from organic search. The platform syndicates reviews to Google, Facebook, and other channels automatically. Photo and video reviews provide richer social proof than text alone. Yotpo is the best tool for managing that process, thanks to the automation features for collecting and displaying reviews on your site.

Main features:

  • Automated review collection via email and SMS
  • Photo and video review capabilities
  • Star ratings and schema markup for SEO
  • Review syndication to Google and social media
  • Loyalty and rewards program integration
  • Turn reviews into paid ads on Facebook
  • Collect and showcase customer photos and videos on product listings

Ideal for:

  • Brands wanting comprehensive review management
  • Stores needing loyalty program integration
  • Merchants prioritizing SEO with schema markup

Pricing:

  • Growth plan at $15/month
  • Prime plan at $119/month
  • Premium and Enterprise plans with custom pricing

Are you a Gorgias user? See how Yotpo integrates with Gorgias.

Fera

Fera is a review and social proof app that helps you consolidate reviews from multiple sources into one platform. Import existing reviews from Google, Facebook, Amazon, and other platforms to build social proof quickly. The platform's customizable widgets let you display reviews in ways that match your brand aesthetic.

Fera's social proof notifications show recent purchases, reviews, and other customer actions in real time, creating urgency and trust. Photo and video reviews give shoppers a realistic view of your products. Automated review requests are sent at optimal times to maximize response rates.

Main features:

  • Automated review requests post-purchase
  • Import reviews from Google, Facebook, and other platforms
  • Customizable review widgets for storefront
  • Photo and video review support
  • Social proof notifications showing recent purchases
  • Multi-language support

Ideal for:

  • Stores wanting to consolidate reviews from multiple sources
  • Brands needing affordable review management
  • Merchants wanting social proof notifications

Pricing:

  • Free plan available
  • Startup at $9/month
  • Small at $29/month
  • Medium at $99/month

Best BigCommerce subscription apps

Subscription apps help you build recurring revenue streams by offering products on a subscription basis. Subscription models improve customer lifetime value and create predictable cash flow. Here are the top subscription apps for BigCommerce stores.

Recharge

Recharge is an app that allows BigCommerce store owners to sell subscription-based products or services. The platform's self-serve customer portal lets subscribers manage their own subscriptions, reducing the burden on your support team. Customers can pause, skip, or modify subscriptions without contacting support.

Main features:

  • Recurring billing and subscription management
  • Self-serve customer portal for subscription changes
  • Dunning management to reduce churn and retry failed payments
  • Mixed cart support for one-time and subscription purchases
  • Integration with Klaviyo, Gorgias, and other tools
  • Analytics for subscription metrics and customer retention
  • Actionable insights to optimize your subscription offerings

Ideal for:

  • Brands launching subscription offerings
  • Stores needing flexible subscription options
  • Merchants wanting to reduce subscription churn

Recharge provides subscription payment options at checkout. It also makes it easy for customers to manage their subscriptions through SMS or a pre-built customer portal.

Pricing:

Recharge offers custom pricing based on subscription volume.

Are you a Gorgias user? See how Recharge integrates with Gorgias.

PayWhirl

PayWhirl is a subscription and recurring payment solution designed for BigCommerce merchants. The platform handles recurring billing, pre-orders, and payment plans with ease. PayWhirl's pre-designed customer portal gives subscribers control over their subscriptions without requiring custom development.

The platform's automated billing handles failed payments automatically, retrying with smart logic to maximize successful charges. Customizable subscription widgets match your store's design and brand. Reporting tools provide insights into subscription performance, churn rates, and revenue trends.

Main features:

  • Recurring billing management
  • Customizable subscription widgets
  • Customer portal for self-service
  • Automated billing and failed payment management
  • Reporting tools for subscription analytics
  • Support for payment plans and pre-orders

Ideal for:

  • Stores wanting simple subscription setup
  • Brands needing payment plan options
  • Merchants prioritizing customer self-service

Pricing:

  • Business Pro at $49/month
  • Business Plus at $149/month
  • Business Ultimate at $249/month

Best BigCommerce site tools and utilities

Site utility apps handle essential behind-the-scenes tasks like backups, translations, and mobile optimization. These tools protect your store and expand your capabilities. Here are the top site utilities for BigCommerce stores.

Rewind Backups

Rewind Backups is an automated backup solution that protects your BigCommerce store from data loss. The platform creates daily backups of your entire store, including products, images, inventory, settings, themes, and orders. Cloud storage keeps your backups secure and accessible from anywhere.

One-click recovery lets you restore your store quickly if something goes wrong. Version history tracks changes over time, making it easy to identify when problems started. Rewind's automatic backups run in the background without any manual effort, giving you peace of mind that your data is protected.

Main features:

  • Automatic daily backups of store data
  • One-click recovery for quick restoration
  • Secure cloud storage for backup data
  • Backs up products, images, inventory, settings, themes, orders
  • Version history for tracking changes
  • Restore individual items or entire store

Ideal for:

  • All BigCommerce stores (essential protection)
  • Stores making frequent catalog updates
  • Merchants wanting peace of mind against data loss

Pricing:

  • Free plan available
  • Paid plans start at $9/month
  • 7-day free trial

Weglot Translate

Weglot Translate is a website translation solution that helps you sell internationally without rebuilding your store for each language. The platform automatically translates your entire store, including product descriptions, checkout pages, and navigation. Machine translation provides a solid foundation that you can refine with manual edits.

Weglot's visual editor lets you customize translations to ensure they sound natural and on-brand. SEO-friendly translated URLs help you rank in international search results. The platform handles right-to-left languages and supports over 100 languages, making global expansion accessible for any store.

Main features:

  • Automatic translation for website content
  • Support for multiple languages (100+)
  • SEO-friendly translated URLs
  • Visual editor for translation customization
  • Seamless BigCommerce integration
  • Support for right-to-left languages

Ideal for:

  • Stores expanding to international markets
  • Brands needing multi-language support
  • Merchants wanting quick translation setup

Pricing:

  • Starts at $21/month

Unbound Commerce

Unbound Commerce helps you create custom mobile apps for your BigCommerce store. With mobile commerce growing every year, a dedicated app gives you direct access to customers through push notifications and app-based shopping. Unbound builds native iOS and Android apps that integrate with your BigCommerce store through APIs.

The platform's dashboard lets you manage app content, send push notifications, and track mobile commerce performance. Push messaging reaches customers directly on their phones, driving higher engagement than email. Mobile-optimized shopping experiences load faster and convert better than mobile web browsers.

Main features:

  • Custom iOS and Android app design and build
  • API integration with BigCommerce store
  • Push messaging for customer engagement
  • Dashboard control panel for monitoring
  • Mobile-optimized shopping experience
  • Native app performance

Ideal for:

  • Brands wanting dedicated mobile apps
  • Stores with high mobile traffic
  • Merchants needing push notification capabilities

Unbound Commerce offers custom pricing, which is not listed on its website.

How to choose the right BigCommerce apps for your store

Choosing the right BigCommerce apps starts with identifying your store's specific needs and pain points. Are you struggling with cart abandonment? Look for marketing and conversion optimization tools. Is customer support overwhelming your team? Focus on helpdesk and automation apps. Be honest about where you need the most help before browsing the BigCommerce App Store.

Check app reviews and ratings in the BigCommerce App Store to see what real users think. Pay attention to recent reviews, not just overall ratings, since apps change over time. Look for patterns in complaints or praise. Compare pricing carefully and ensure it fits your budget, factoring in any transaction fees or usage-based charges as you scale.

Most quality apps offer free trials, so test before committing. Install the app in your store and use it with real customer data to see how it performs. Finally, verify integration compatibility with your existing tools. The best app ecosystems work together seamlessly, so choose apps that connect with your email marketing platform, analytics tools, and other critical systems.

Here's a quick checklist for evaluating BigCommerce apps:

1) Identify your store's specific needs and pain points. 2) Check app reviews and ratings in the BigCommerce App Store. 3) Compare pricing and ensure it fits your budget. 4) Test apps with free trials before committing. 5) Verify integration compatibility with your existing tools.

Start optimizing your BigCommerce store with the right apps

The right BigCommerce apps transform your store from a basic online shop into a sophisticated ecommerce machine. Apps help you automate repetitive tasks, freeing up time to focus on growth and strategy. They improve the customer experience by adding features like live chat, personalized recommendations, and self-service portals. Most importantly, the best apps drive revenue by optimizing conversions, reducing churn, and turning support into sales opportunities.

Start with the essentials: analytics to understand your performance, customer service to support your shoppers, and marketing tools to drive growth. Add specialized apps as your needs evolve and your business scales. Don't try to implement everything at once — focus on solving your biggest problems first, then expand your app stack over time.

Ready to transform your BigCommerce customer service into a revenue channel? Book a demo to see how Gorgias can help. You can automate support, increase sales, and deliver a customer experience that builds loyalty.

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