From providing you with powerful marketing tools to automating time-consuming processes that are clogging up your schedule, choosing the right extensions to integrate into your Magento store can offer a wide range of benefits. 

‍If you already use Magento (also called Adobe Commerce), you’re probably familiar with Magento Extensions and how they work. If you’re currently considering Magento, consider taking a look at our comparison post of Magento and Shopify, another leading ecommerce platform. 

Let's take a look at the top 19 best Magento extensions available today, including their standout features and common user reviews.  

What Magento extensions are and how they work

Unlike plug-n-play ecommerce platforms such as Shopify and BigCommerce, Magento does not come equipped with many pre-built solutions for marketing, sales, customer support, and inventory management. Fortunately, Magento and Magento 2 do offer a large number of downloadable extensions available on the Magento Marketplace. 

These Magento extensions offer many powerful benefits, spanning from:

• Creating automated email and SMS marketing campaigns complete with personalized product recommendations 
• Providing your customers with streamlined and efficient customer support

Take a look at our list to improve the user experience on your online store and ultimately help you generate more sales.

Best Magento extensions for marketing

Creating effective marketing campaigns for your online products isn't always a straightforward task. 

By providing a range of marketing capabilities and automating much of the campaign creation process, these Magento extensions for marketing can go a long way toward making your marketing efforts more profitable.

1) Klaviyo

Klaviyo is an email marketing solution that provides several convenient tools designed to improve the results of your email campaigns. The tool also makes the process of managing those campaigns more efficient. 

With Klaviyo, you can look forward to tools such as automated email and SMS marketing flows, list segmentation tools, and a user-friendly dashboard that provides an abundance of helpful analytics and insights about your email marketing campaigns.

Unique features

• Includes a number of triggers such as cart abandonment triggers, price drop triggers, and back-in-stock triggers for automatically launching email flows
• Provides a wide variety of customizable email templates
• Powerful segmentation filters for segmenting your email and SMS lists

What users think of this app

• User-friendly and easy to set up
• A wide selection of pre-built triggers to choose from
• A capable email builder that makes it easy to create branded emails

Use Gorgias? Take a look at how Klaviyo integrates with Gorgias. 

2) Yotpo

Yotpo is an ecommerce marketing platform that provides Magento store owners with unified, data-driven solutions for SMS marketing, loyalty and referrals, reviews, and more.

With Yotpo, you can create custom loyalty programs, send high-converting text messages shoppers actually want to read, and collect authentic customer feedback — all in one place.

Unique features

• A library of SMS flows and campaign templates paired with powerful segmentation capabilities 
• Enriched data across all Yotpo products, granular performance metrics, and customer-level insights
• The ability to use SMS to send mobile-optimized review requests or notify loyal customers about their VIP status and reward points

What users think of this app

• Provides plenty of features for managing loyalty and referral programs
• Useful segmentation and targeting features
• Review request templates and flows lead to a boost in product reviews

Use Gorgias? Take a look at how Yotpo integrates with Gorgias.

3) Magento 2 Instagram Connect

With roughly a billion monthly active users, Instagram is a social media platform that offers a wealth of marketing opportunities. 

The Magento 2 Instagram Connect extension allows store owners to automatically sync products from their Magento store to their Instagram account and provides a number of other Instagram marketing tools and features such as CTA buttons for Instagram photos and an Instagram widget that lets you display your Instagram feed on your website.

Unique features

• Allows you to add a CTA button that appears when someone hovers over one of your Instagram photos
• A performance report to showcase which photos are generating the most orders
• The ability to fetch photos using hashtags from Instagram to your Magento 2 store

What users think of this app

• Great for improving the visual appeal of a Magento store
• Plenty of customization options
• Data from the performance report is very helpful for optimizing Instagram marketing campaigns

4) MageWorx SEO Suite Ultimate

Boosting organic traffic with great SEO is one of the most reliable long-term ecommerce marketing strategies. With MageWorx SEO Suite Ultimate, store owners are able to access numerous SEO tools and features, including XML & HTML sitemaps, automatic cross-linking, advanced rich snippets, layered navigation, and many more.

Unique features

• Built-in SEO reports allow you to detect and resolve SEO issues
• Canonical URLs to eliminate duplicate content
• Extended breadcrumbs provide enhanced on-site navigation

What users think of this app

• Product SEO templates are great for optimizing the metadata of product listings
• Compatible with both Magento 2 Venia PWA theme and Hyva theme
• Automatic redirects easily eliminate 404 errors

📚 Recommended reading: Our guide to ecommerce SEO for beginners.

Best Magento extensions for sales

In 2020, ecommerce sales accounted for 14% of all retail sales, up 9.5% compared to 2011. If you would like to take a large bite out of this ever-growing ecommerce pie, here are three feature-rich Magento sales extensions worth checking out.

5) CedCommerce HubSpot Integration

CedCommerce HubSpot Integration is an app that allows you to sync your Magento store with HubSpot, providing tools such as marketing automation workflows, a camping ROI tracker, and abandoned cart recovery tools.

Unique features

• Syncs data between HubSpot and Magento in a single click
• Sends out automated reminder emails to customers who have abandoned their cart
• Provides a variety of automated marketing flows based on RFM segmentation

What users think of this app

• Saves time integrating customer data from a Magento store to Hubspot
• Provides a convenient dashboard for managing marketing and sales from a single platform
• Great list segmentation features

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6) Magenest Zoho CRM Extension

Zoho CRM is a CRM service designed to help ecommerce store owners store and segment customer data in order to better target their marketing campaigns and see upselling and cross-selling opportunities. 

With Magenest Zoho CRM Extension, you can automatically sync data straight from your Magento store to your CRM, putting the capabilities of Zoho CRM at your fingertips without the need to spend hours syncing data manually.

Unique features

• Can automatically sync customer data, promotion data, product data, and more from Magento 2 stores to Zoho CRM in real time
• Lets you control how often data syncs to avoid straining your server
• Has a no-code setup experience thanks to the API-based connector 

What users think of this app

• Open source and customizable
• Easy to set up and use
• Great customer support

7) Magediary Product Scheduler

Magediary Product Scheduler is an extension that offers useful countdown timer widgets such as product launch timers and promotional timers. This extension also allows you to send automated email notifications to customers who subscribe for scheduled products.

Unique features

• Provides email notification templates for letting customers know about new product launches and promotions
• Allows you to create both "coming soon" and "ends soon" countdown timers
• Allows customers to sign up to be notified when a product is back in stock

What users think of this app

• Email notification templates and countdown timer widgets are both highly customizable
• Countdown timers boost conversion rates during promotions
• Responsive customer support

Best Magento extensions for customer support

According to data from Invesp, investing in new customers is between 5-25 times more expensive than retaining existing customers. By helping you provide exceptional customer support, these customer support Magento extensions will help you keep your retention rates as high as possible while at the same time minimizing your customer support team's workload.

8) Gorgias

Gorgias is a customer support platform that provides everything you need to improve the quality of your customer service while also reducing the burden of your customer support team. 

With Gorgias, Magento store owners are able to access powerful tools and features such as live chat support, a centralized dashboard for support agents to work from, self-service options for reducing support ticket volume, and a wide range of Rules and Macros for automating tasks such as ticket generation and prioritization. If you are looking for an all-in-one solution to customer support, be sure to check out Gorgias today.

Unique features

• Fast-loading live chat widgets that won't slow down your website
• Allows support agents to manage customer support tickets from a single, convenient dashboard
• Capable of automating a wide variety of tedious customer support tasks

What users think of this app

• Automation features allow store owners to reduce the size of their customer support staff
• Great for prioritizing customer inquiries to ensure that the most important inquiries receive the fastest possible response
• Great for revenue generation from conversions and long-term loyalty

9) Sparsh Technologies WhatsApp Chat

With 1.6 billion users across the globe, WhatsApp is by far the most popular messaging app in the world today. The WhatsApp Chat extension by Sparsh Technologies allows Magento store owners to create a customizable plug-in that lets customers contact the store's support team via WhatsApp directly from the website. Best of all, this extension is completely free to download and use.

Unique features

• Admin is able to change the default WhatsApp mobile number and push message from backend
• Customizable contact button
• Free to download and use

What users think of this app

• Easy to set up and use
• Store owners can enable and disable the plug-in with a single click
• Plenty of customization options

10) Amnesty FAQ and Product Questions

One of the best ways to reduce your customer support ticket volume is to provide customers with plenty of resources for finding the answers to common issues on their own. With the Amnesty FAQ and Product Questions extension, you can easily create FAQ pages and product questions designed to provide customers the answers they need without them having to contact your customer support team.

Unique features

• FAQ pages are SEO-optimized
• Built-in GDPR consent, reCaptcha, and Search Terms Report functionality
• Social sharing buttons and product question ratings for encouraging audience involvement

What users think of this app

• Plenty of customization options
• FAQ widgets and tabs provide customers with convenient access to self-service resources
• Provides valuable insights about the questions that customers are asking most commonly

Best Magento extensions for payment & security

Making it as easy as possible for customers to pay for their purchases is a vital objective if you want to optimize the conversion rate of your ecommerce website. With Magento extensions for payment and security, you can provide your customers with convenient payment options while also ensuring that their sensitive financial data is kept secure.

11) PowerSync mPower Subscriptions & Recurring Payments

The mPower Subscription and Recurring Payments extension by PowerSync is a solution that makes it easy for Magento store owners to create a recurring revenue business model. 

With this extension, you are able to create and manage subscriptions for your products and easily accept recurring payments from customers who sign up for a subscription.

Unique features

• Makes it easy to manage subscriptions from a single dashboard
• Allows you to create custom billing frequencies
• Automates subscription renewals and recurring charges

What users think of this app

• Unlimited customization options
• Provides a simple checkout experience for both normal and recurring orders
• Sends out helpful automated notifications to both customers and merchants

12) Stripe Payments

Stripe Payments is one of the most popular payment processing solutions for ecommerce store owners. 

With Stripe Payments, merchants are able to provide customers with convenient and secure payment options that support almost every currency and payment method in existence today.

Unique features

• Supports 135+ currencies and payment methods
• Provides checkout flows for optimizing the checkout experience on your website
• Promises 99.99%+ uptime

What users think of this app

• Great for detecting and preventing fraudulent payments
• Frequently updated with new features
• Makes it easy to issue both virtual and physical gift cards

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📚 Recommended reading: Our guide to ecommerce payment processing.

13) Aheadworks Smart One Step Checkout

Streamlining the checkout process as much as possible is a vital goal for merchants that want to reduce their abandoned cart rate. With Smart One Step Checkout from Aheadworks, store owners are able to provide customers with an Amazon-like, one-click checkout experience by easily adding or removing predefined fields on the checkout page.

Unique features

• Allows you to track the conversion rate and performance of each checkout field
• Makes it easy to edit every aspect of Magento's default checkout process
• Supports a wide range of payment methods

What users think of this app

• Insightful built-in reports for highlighting checkout process bottlenecks
• Also available for Magento 1 stores
• Automated address suggestion further speeds up the checkout process

Best Magento extensions for shipping & fulfillment

According to data from eFulfillment Service, the average cost to fulfill an order for online retailers is 70% of the order value. 

‍In order to keep your shipping and fulfillment costs as low as possible while also providing a great customer experience, it is essential to create an optimized shipping and fulfillment process, which is something that these Magento extensions for shipping and fulfillment are sure to help with.

14) ShipStation

ShipStation is an extension that provides a number of tools and features designed to help store owners streamline their order fulfillment process, including the ability to:

• Import orders from multiple stores and channels
• Perform bulk updates 
• Automation processes for quickly processing and fulfilling orders
• Compare rates across carriers and print shipping labels
• Send customers automated shipping updates

Unique features

• Capable of connecting with multiple platforms/marketplaces
• Makes it easy to set up shipping rules to automate your order fulfillment process
• Offers an inventory management dashboard for viewing stock levels, allocating stock, and setting inventory alerts

What users think of this app

• Makes it easy to combine multiple orders into a single shipment
• User-friendly and easy to set up
• Automations make creating shipping rules far less time-consuming

Use Gorgias? See how we integrate with ShipStation. 

15) Amasty Pre Order

Having products go out of stock is something that can often lead to lost business. With Amasty Pre Order, though, merchants can enable customers to easily pre-order products that are out-of-stock or products that have yet to be released.

Unique features

• Customizable pre-order buttons and notes
• Module is read-compatible with GraphQL
• Enables pre-order functionality for all types of products

What users think of this app

• Provides valuable insights on customer preferences and product demand for improved inventory management
• Allows you to set discounts on pre-order products via rules
• Fully-optimized for mobile devices

Best Magento extensions for data & reporting

Quality data is the fuel that powers successful ecommerce stores. With these Magento extensions for data and reporting, you can leverage a variety of tools for collecting and analyzing customer data, providing you with the insights you need to optimize the customer experience on your online store.

16) WeltPixel Google Analytics Enhanced Ecommerce

WeltPixel Google Analytics Enhanced Ecommerce is a solution that automatically syncs data from your Magento store to your Google Analytics account, allowing you to easily track and analyze an incredibly wide range of data regarding your customers and website visitors.

Unique features

• Google Ads conversion tracking
• Provides data on product impressions and product clicks based on a variety of criteria
• Tracks stock status, product review count, product review status, and much more

What users think of this app

• The free version of the extension includes an impressive offering of features
• Full-page cache and varnish cache ready
• Paid version includes one-minute installation GUI and one month of free support

17) Mopinion Feedback Surveys

Customer surveys are one of the most effective tools for gathering zero-party customer data. With Mopinion Feedback Surveys, you are able to embed customizable survey forms on your Magento website. Mopinion Feedback Surveys also allows you to create email surveys and app-based mobile surveys as well.

Unique features

• Allows you to integrate feedback forms into your email campaigns
• Provides a variety of customizable feedback form templates
• Easy-to-install SDKs for iOS and Android allow you to integrate feedback forms into your native mobile apps

What users think of this app

• Feedback form templates offer a broad range of customization options
• Easy to set up and use
• Lots of useful integrations

Best Magento extensions for finance & accounting

Keeping up with the finances and accounting for your ecommerce store can often be a complex and time-consuming process. Thankfully, these Magento extensions for finance and accounting provide plenty of helpful tools for keeping you organized and automating a lot of tedious accounting tasks.

18) Magenest QuickBooks Online

QuickBooks Online is arguably the most comprehensive ecommerce finance and accounting solution on the market today. 

With the Magenest Quickbooks Online extension, you can automatically sync data from your Magento store to QuickBooks Online, making it easy for you to utilize QuickBooks' many tools and features for more accurate and efficient accounting.

Unique features

• Magento 2 data changes are automatically updated to QuickBooks Online
• Allows you to map payment methods to deposit accounts
• Syncs sales orders, invoices, credit memos, customer data, tax rates, and more from Magento 2 to QuickBooks Online

What users think of this app

• Allows you to connect multiple sales channels to a single account
• Easy to set up and use
• Provides the option to sync and edit data manually

19) TaxJar Sales Tax Automation

With sales tax rates differing from state to state, county to county, and city to city, keeping up with how much sales tax you owe for each purchase can quickly become dizzying. 

TaxJar Sales Tax Automation, however, is able to automate the entire sales tax life cycle across multiple sales channels, including sales tax calculations, nexus tracking, and reporting/filing.

Unique features

• Automates sales tax compliance across 11,000 different jurisdictions
• Automatically calculates and collects the appropriate sales tax amount at checkout
• Address validation ensures that the correct sales tax amount is collected for the jurisdiction where the customer is located

What users think of this app

• Excellent customer support
• Provides detailed and easy-to-understand sales tax reports
• Allows you to automatically submit returns and remittance to each jurisdiction

Activate better customer service for your Magento store with Gorgias

From a powerful ticketing system and auto-responders to live chat and customer intent detection, Gorgias has what your Magento store needs to provide a top-notch customer experience. 

Check out our Gorgias for Magento page to learn more about the best customer platform for ecommerce brands.