On the Shopify App Store, you'll find no shortage of apps purporting to increase your store's sales.
But while most of these apps do indeed offer some value, many sales-boosting activities are actually activities that are not directly related to sales — chiefly by improving the customer experience before and after customers make a purchase.
With that in mind, we decided to break down some of the best Shopify apps for both directly and indirectly boosting your sales. Read on to see our full list of top-selling, sales-boosting apps.
Shopify rating: 4.2 ⭐ (35 reviews)
Conversion rate optimization is underrated. Most online stores focus so much on promotion: more money on ads, more emails, more marketing. But boosting your store's conversion rate means that all of those customers you are driving to your site with your marketing efforts are that much more likely to place a purchase.
Upsells and cross-sells are both great strategies for increasing average order value, which boosts revenue without having to spend tons on marketing efforts to bring more customers to your site.
By sending these upsell and cross-sell offers automatically following a purchase, Carthook turns every sale on your website into an opportunity for even more revenue generation.
Shopify rating: 4 ⭐ (1,650 reviews)
Imagine that you buy two dresses from a store. The store sends you an email informing you they have a pair of shoes on sale that would go well with those dresses. Which is more powerful: that email or a generic one inviting you to buy as much as possible on their site?
Klaviyo, the best Shopify app for SMS and email marketing, takes care of this for you. It gathers data on purchase history, browsing history, engagement, and demographic information to create hyper-targeted promotions at scale.
Email marketing remains a highly effective way to reach customers and drive sales. Email marketing that is targeted and personalized, meanwhile, is all more the more advantageous. With Klaviyo, you'll be able to create automated, personalized email marketing campaigns that are hyper-targeted for optimum conversion rates.
Shopify rating: 4.8 ⭐(579 reviews)
According to a study by Experian, transactional emails average a 114.3% open rate and a 14.4% click rate vs. promotional bulk emails, which average a 12.5% open rate with a 3.1% click rate — that’s 10X open rate, 5X click rate, and 6X more ROI.
This provides a great opportunity to personalize your store’s push notifications to match your brand, facilitate engagement and drive repeat purchases using marketing components.
These include personalized product recommendations, unique discount codes, countdown timers, and referral components. Paired with analytics so that you can iterate with data — after all, you can’t manage metrics that you can’t measure.
Spently makes it easy to customize your Shopify notifications using their builder, allowing you to leverage this captive audience’s engagement within minutes.
One of the few drawbacks of email marketing is that not everyone opens brand emails. But the high open rate of transactional emails make them an excellent medium for broadcasting key marketing messages.
By enabling you to customize these notifications and transactional emails to include product recommendations and other marketing materials, Spently lets you capitalize on the captive audience these emails and notifications provide.
Shopify rating: 4.4 ⭐(533 reviews)
According to data from Shopify, 7 out of 10 online shoppers say that they will spend more money with a business that provides consistently great customer service. However, providing this type of customer service can be tedious and overwhelming without the right tools.
Fortunately, Gorgias solves this problem with Macros and Rules automation. Our helpdesk app allows you to set up rules for frequently asked questions. It detects the text in a conversation and responds based on the rule you create.
For example, Gorgias automatically deflects WISMO tickets and keeps shoppers up to date on their order status. Because of our user-friendly integration with Shopify, we can pull the order data based on the customer's email address and insert that into the reply — no need to copy/paste information or switch tabs
It's easy to set up, and we help you create these rules, so start a free trial here!
Today, customer experience is the new battleground on which Shopify sales are won. By offering exceptional customer support via Gorgias, you can improve customer loyalty and generate more referrals and word-of-mouth advertising.
Gorgias also enables brands to draw a direct line between customer support and revenue generation with detailed revenue statistics showcasing the impact of customer support on your brand's bottom line.
Shopify rating: 4.9 ⭐(663 reviews)
Real-world shopping is often a very social activity. You get together with your friends and go to stores to try out products. Studies show that we're most influenced by what our friends think and say about a brand.
When we shop online, that social element tends to be missing. That's why you need Okendo, the best Shopify app to mimic that social element and showcase customer experiences.
Okendo makes it easy for you to collect what people say about your products and brand and display them on your Shopify store at key points. This enhances the customer experience allowing them to see your products in a social context.
Through a range of user-generated content like ratings, reviews, trust badges, photos, and even videos, your visitors to your store can see how others are using and loving your products, increasing the chances that they will purchase.
Customer reviews provide your products and brand with powerful social proof, providing unbiased information guaranteed to increase customer trust.
By helping you collect more of these invaluable reviews and enabling you to display them at key points across your store, Okendo creates a more social customer journey that will improve your store's conversion rate.
Shopify rating: 4.6 ⭐(165 reviews)
Returnly is a Shopify app that helps you create a more customer-friendly returns process and helps reduce the negative impact of product returns by incentivizing customers to exchange their product rather than return it for a refund.
Returnly allows you to create transparent return policies and enables customers to return products without jumping through hoops. It also connects with your existing logistics systems to handle these returns at a lower cost to you and your customers.
More interestingly, Returnly has an instant refund feature where customers can get a refund on their returns before sending the product back. You may think it results in fraud, but it actually increases customer loyalty and results in re-purchases!
Product returns can take a big chunk out of an online store's profits, but it's still important to offer a smooth and easy returns process to retain more loyal customers. Not only does Returnly help boost customer loyalty by offering them a hassle-free returns process, but it also helps mitigate the financial impact of returns by encouraging customers to exchange their items instead.
This sort of "addition by subtraction" grows your store's sales by reducing the number of lost sales due to returns.
Shopify rating: 4.3 ⭐(29 reviews)
Loop Returns is a returns management app that shares much in common with Returnly. Both apps enable you to streamline the returns process for your customers by creating returns policies and branded returns portals.
However, one key difference is that Loop Returns incentivizes exchanges over refunds by offering customers bonus store credit for choosing to exchange their item rather than return it. This helps mitigate the impact of product returns on your store's bottom line.
Loop Returns provides the same sales-boosting benefits that we've already covered for Returnly — it just goes about it slightly differently. With Loop Returns, you'll be able to incentivize customers to choose exchanges over returns by offering them bonus credit. Your customers will love this, and the cost of the bonus credit you provide is sure to be lower than the losses incurred by processing a return.
Shopify rating: 4.5 ⭐(404 reviews)
Retargeting ads are an excellent way to recapture potential customers who have already discovered your products, and Shoelace is an app that completely automates this process for you. It's like hiring the world's best retargeting expert to run your campaigns, but really it's just an excellent Shopify app.
Once you plug Shoelace into your ecommerce store, it starts to generate campaigns on its own. Yup, it even suggests the ad creatives, so all you have to do is approve it. Then it retargets visitors based on the pages they visited and the products they're interested in. That makes it highly personalized to them.
Imagine you sell all types of fashion items, from shirts to shoes. Someone visits your site to look at a shoe and then browses a competitor to compare prices. Instead of a generic retargeting ad that most stores create, your ad automatically promotes that specific shoe, reminding them to come back and purchase it.
It's rare these days that customers will purchase a product as soon as they discover it. It's much more common for customers to take their time, researching your product and comparing it to competitors.
However, you want to make sure that customers who discover your product don't forget about it throughout this process, and retargeting ads are a great way to keep it on the forefront of their mind. Shoelace runs these powerful retargeting ads automatically, ensuring that anyone interested in your products is carefully nudged toward a purchase.
Shopify rating: 3.3 ⭐(36 reviews)
Running an ecommerce business is a lot of work. One great way to free up time in your schedule is to list all the repetitive or mundane tasks you and your team are doing and automate them. Anything involving data transfers, synchronizing customer information, updating tags, etc., can and should be automated.
With Shopify Flow, you can set up rules to do this. For example, if you want to tag a customer as high value based on their purchase volume, you can set up a workflow like the one in the image.
That tag can also be passed on to your other apps, like Gorgias, so that it’s synchronized. To take it a step further, you can set up an automated ticket prioritization system in Gorgias based on tags so that the high-value customers get priority.
It may seem like a little thing but even if tagging a customer in different systems takes only a minute, when you multiply that by the number of sales coming through during BFCM you could potentially save hours.
And the time you save can be used to put out fires without feeling overwhelmed or dropping the ball.
Automating time-consuming ecommerce tasks won't directly boost your store's sales, but it will free up time for yourself and your team so that you have more time to focus on the activities that will actually grow your sales.
Shopify rating: 4.3 ⭐(129 reviews)
Chat apps and Facebook Messenger have become increasingly popular in recent times. Many retailers are now using Messenger to communicate directly with customers and promote products. Most of the time this is completely automated — but done tastefully.
How do you set this up? With ShopMessage, the Messenger marketing automation app for Shopify stores.
ShopMessage automatically creates conversations with customers based on their interactions with your store. If they add a product to the cart and then abandon it, they'll get a Messenger chat asking them to complete the purchase. Plus, they have analytics, so you can see how much revenue your campaigns generated!
Facebook Messenger is an excellent marketing tool for ecommerce brands to utilize. With ShopMessage, you can grow and segment your Facebook Messenger list, then create targeted and automated Facebook Messenger campaigns promoting your store's products.
Shopify rating: 4.8 ⭐(4,844 reviews)
We've talked about creating personalized promotions and providing excellent support to turn customers into loyal fans. Loyalty is powerful because it means recurring sales rather than deal-hunters who only come by when you have a promotion.
There's another way to increase loyalty: creating rewards programs. With Smile.io, you can make your customers feel special by rewarding them for shopping at your store. You can assign points to each customer's action on your store. The more points a customer accumulates, the higher up they go in the VIP list. You can then offer incentives such as discounts and free products to VIP customers. Finally, you can reward them for referring new customers to you, generating even more revenue.
Retaining more loyal customers is almost always a more viable strategy for ecommerce stores than constantly trying to attract new customers — especially today when customer acquisition costs are higher than ever before.
With Smile.io, you can create and manage loyalty programs that reward your customers for sticking with your brand and making repeat purchases. You can even reward and encourage other sales-boosting activities, such as customer reviews and referrals.
Shopify rating: 4.1 ⭐(74 reviews)
Veeqo is an all-in-one ecommerce software that allows retailers to manage and automate their entire business. The software’s multichannel inventory management allows retailers to sync inventory across multiple stores, channels, ecommerce marketplaces, and warehouses in real time, ensuring that you never oversell again.
You can view, edit and print orders taking complete control with Veeqo’s order management software. With multichannel shipping and fulfillment capabilities, you can ship customer orders from any sales channel directly in Veeqo with just a few clicks. The software also includes a comprehensive warehouse management system with its own hardware.
For one, Veeqo eliminates time-consuming inventory and warehouse management tasks so that you and your team have more time to focus on the activities that will grow sales.
But just as importantly, Veeqo also helps boost customer satisfaction by ensuring a smooth order fulfillment process and preventing oversells. This improves customer loyalty and encourages more repeat purchases.
Shopify rating: 4.7 ⭐(2,416 reviews
Ninety percent of customers will read online reviews before making a purchase. Put another way, a product in your competitor's store with a positive review will sell more than the same one on yours without a review.
Yotpo is a great app for collecting and managing product reviews for your Shopify store. When someone buys from you, Yotpo waits till they've received the product before sending them an email politely requesting a review. They make it extremely easy for customers to write a review, and that review automatically gets posted on the corresponding product page.
You can also add a Q&A widget to your site, like the one on Amazon. In general, this type of user-generated content not only increases conversions but also contributes to your search engine optimization (SEO).
We've already discussed the value of the social proof that user-generated content and customer reviews can provide to improve customer confidence and boost sales. With Yotpo, you can collect a lot more of this invaluable content and display it strategically for maximum effect.
Shopify rating: 4.8 ⭐(5,508 reviews)
Everyone reads their text messages, making SMS marketing a lucrative marketing avenue for ecommerce brands to explore. With Recart, you can create, launch, and manage automated SMS marketing campaigns. These campaigns can be pre-scheduled or triggered via a wide variety of user actions.
Along with enabling you to create automated SMS marketing campaigns, Recart also helps you build your SMS list with customizable opt-in popups.
SMS marketing can be a lucrative strategy for ecommerce brands, and Recart provides everything you need to execute an effective SMS marketing strategy. By providing tools for building your SMS subscriber list and the ability to create a wide range of automated SMS marketing campaigns, Recart makes it easy to capitalize on this effective marketing approach.
Shopify rating: 4.5 ⭐(422 reviews
LoyaltyLion is a program similar to Smile.io that allows you to create and manage loyalty programs to reward repeat customers with high lifetime value. With LoyaltyLion, your customers can earn points from on-site activities such as purchases, reviews, affiliate marketing, and referrals. These points can be vouchers, gift cards, free products, or other custom rewards you create.
Best of all, LoyaltyLion offers a built-in dashboard to track loyalty program analytics, such as customer retention and referrals in real time.
Like Smile.io, LoyaltyLion boosts sales by rewarding customers for repeat purchases and other desirable, sales-boosting actions such as reviews and referrals.
Along with directly encouraging these desirable actions with reward points, LoyaltyLion helps you create a unique and enjoyable experience for your customers that will keep them coming back to your brand.
Shopify rating: 4.9 ⭐(20 reviews)
Attentive is an app designed to help store owners grow their email and SMS subscriber lists and then send those subscribers personalized, interactive messages. With Attentive, you can create automated abandoned cart reminders, personalized product recommendations, and a wide range of other messages generated using Shopify data.
Along with helping you create automated, personalized SMS and email campaigns, Attentive also helps you grow these lists with tools for creating high-performing ADA-compliant sign-up units.
SMS and email marketing are both all the more effective when they are personalized and targeted. By leveraging your existing Shopify data, Attentive can automatically launch targeted SMS and email campaigns that will boost your store's sales. Attentive also helps you grow your email and SMS lists so that you can make the most of these effective marketing channels.
Shopify rating: 5 ⭐(9 reviews)
Loyoly is a loyalty and referral platform 100% designed for ecommerce. Like Smile.io or LoyaltyLion, you can easily create and integrate points-based and tiered loyalty programs into your online store.
But Loyoly differentiates itself by offering the widest variety of point-earning actions to engage your customers.
Over 30 actions are available and can be added to your loyalty program in no time. As well as rewarding purchases and referrals, you can incentivize your customers to leave reviews, submit photo and video UGC, follow you on social media, like, comment or share your posts, and much more.
All loyalty points can then be easily redeemed for pre-built or custom rewards.
With its gamified customer experience and customizable interface, Loyoly boosts sales by encouraging new customers to make repeat purchases, increase their average basket and thus their lifetime value.
But Loyoly doesn't just build loyalty with your existing customers. It also helps you turn them into true brand ambassadors, who increase your message's reach and ultimately attract new customers.
Each of the apps we've covered in this article are powerful sales-boosting apps in their own right. But when you integrate your Shopify apps with one another, you unlock even more powerful new features and capabilities.
At Gorgias, we have designed our industry-leading customer support platform with plugins and integrations for many of the top ecommerce apps on the market today, enabling our customers to create a fully integrated tech stack with unmatched capabilities.
Ready to start leveraging Gorgias' wide range of sales-boosting Shopify integrations? Sign up today!